Unpacking Tinder’s marketing success in a video so you don’t have to commit to reading much at all (rest those weary peepers, friend). “The real unlock on Tinder was not trying to change the perception that Tinder is a hookup app, but instead changing the perception of what a hookup can be,” Jeff McCrory, chief strategy officer and partner at Mischief @ No Fixed Address, told ADWEEK. “We wanted the world we were creating for Tinder to be hopeful—young singles want to meet people, explore and see where it takes them.” https://lnkd.in/dKdC3kph #marketing #creativity #strategy
Maura B.
5d
BRAVO!!!!!
Multimedia Host Marketing Storyteller
6dSharing in and communicating that Gen Z optimism really shone through the ads! signed, a fellow crusty millennial and former Tinder swiper