Huh. Looks like Tubi UK really did run the full script of a play as a London Underground ad.
I appreciate the utter disrespect for The Scottish Play while still respecting the practice of not naming it. (assuming I've got the right king)
more more more.....
nothing better than good Outdoor!
Brilliant!
Entertainment snobbery 👎 Watching things you actually want to watch 👍 Tubi
Cultural obligations ❌ Watching things you actually want to watch ✅ Tubi
Brits: This is your sign to not feel obligated to undertake that boring cultural thing. Tubi
Unpacking Tinder’s marketing success in a video so you don’t have to commit to reading much at all (rest those weary peepers, friend). “The real unlock on Tinder was not trying to change the perception that Tinder is a hookup app, but instead changing the perception of what a hookup can be,” Jeff McCrory, chief strategy officer and partner at Mischief @ No Fixed Address, told ADWEEK. “We wanted the world we were creating for Tinder to be hopeful—young singles want to meet people, explore and see where it takes them.” https://lnkd.in/dKdC3kph #marketing #creativity #strategy
This is an ad for Ben Levy from Sell It Great who came to Mischief and gave a masterclass on how to sell ads (or anything in any presentation deck, for that matter). Cookie-cutter workshop? That's not Ben. Never Ben. Don't devalue Ben like that. His session was perfectly tailored to our agency's needs. There wasn't one second that felt unnecessary or irrelevant. If anyone in the marketing world is looking to up their pres game, you need to hire this machine immediately. Thanks for everything, Ben.
This is a real couple. Tinder
The story behind how Tinder's "It Starts With A Swipe" global brand platform drove a dramatic increase in Gen Z users and account reactivations and boosted revenue by 11%. It's a good story. ADWEEK #marketing #tinder #creativity
You call them "snappy." We call them something else.