Mirakl’s Post

Research from Boston Consulting Group (BCG) reveals that marketplaces now drive 67% of global e-commerce sales, up from 40% a decade ago. Specialty marketplaces are emerging as a strategic avenue for retailers to: - Enhance product assortment and meet evolving customer demands - Gather key insights to deliver tailored experiences - Distinguish themselves from competitors and capture market share As eCommerce continues to evolve, specialty marketplaces offer a new opportunity for retailers to reach new customers. Check out the latest research to learn more: https://lnkd.in/dmjjcZUs

🚀 1 week away: Assortment Expansion Strategies for Profitable eCommerce Growth 🚀 What should retailers consider when defining their assortment strategy? 60% of US consumers now prefer eCommerce sites that include an online marketplace or dropship platform.    This growing trend has resulted in third-party assortment growth outpacing eCommerce growth by 6X last year, offering customers better prices and wider selection. Join us for our upcoming webinar on August 1st at 12pm ET, where we will address key questions including: 🔍 What are the different owned and unowned inventory channels for your assortment? 🎯 How do you develop a relevant and profitable assortment strategy tailored to your unique business needs? 💼 How can you effectively use unowned inventory to achieve your business objectives? Register now to join us: https://lnkd.in/dtij4rVD #eCommerce #marketplace #dropship #mirakl #assortmentstrategies

What's the difference between eCommerce store and marketplace? eCommerce stores have to carry their own inventory and can engage in drop shipping too. Those eCommerce stores that are an extension of manufacturers have a better chance of succeeding, especially when the economy is down. On the other hand, eCommerce marketplace links independent sellers with buyers through end to end logistics service. The sellers have to carry their own inventory. The marketplace acts like a trust for the buyers; the sellers get paid only when the buyers don't return the goods. Many famous and not-so-famous eCommerce stores have a shop on the marketplace too. These are just broad definitions. Anyone looking for specific replies is welcome to ask here. #ecommerce #marketplace #onlinebusiness #onlineshopping

🌟Register and watch our new webinar: How retailers are broadening their assortment with profitable growth🌟 Are you ready to tap into the extraordinary growth potential of marketplace and dropship platforms? 🚀 📈 60% of US consumers now prefer eCommerce sites that include an online marketplace or dropship platform, citing better prices and better selection. These preferences are driving the outsized third-party assortment growth, which grew 6x more than eCommerce last year. Register and watch Mirakl's exclusive webinar to find out how you can capture this outsized growth to provide more value for your customers and enhance your business’s profitability. Watch on-demand now: https://lnkd.in/ecnn-erR #marketplace #dropship #ecommercegrowth #mirakl

In the face of today’s tricky retail environment, the B&Q marketplace is still proving to be a positive growth driver, as H1 Kingfisher plc results out today show: 📈 Marketplace sales reached 33% of eCommerce business in July and overall eCommerce sales were up 7% 🛠 700k additional home improvement SKUs now available, compared to previous first-party offer of 40k products.  🛒 10% of customers who purchased a marketplace product subsequently purchased a first-party product on diy.com. Next stop - expansion of the marketplace to France and Poland in 2024!

No BOPIS initiative can be successful without a way to accurately track inventory levels. Time and time again, we see Shopify/Shopify Plus merchants who give up on their BOPIS initiatives because they don't have a way to sync inventory data across different channels and display real-time inventory values directly on the Product Detail Page (PDP). Without this, it's impossible to set correct BOPIS expectations for shoppers, which leads to overpromising, order cancellations, and unhappy customers. Imagine placing an order because the PDP showed the product as available in the stores, only to find out that it's not in stock! Without total, real-time visibility, brands can easily miss out on BOPIS sale opportunities, even when they might have had enough inventory in the store. HotWax Commerce provides Shopify merchants with the tools needed to achieve inventory accuracy. Set your shoppers' expectations correctly and develop a seamless BOPIS experience that drives conversions. #ShoppingandtheRetailIndustry #Retail #Ecommerce #InventoryManagement

Discover the untapped potential of online marketplaces in the eCommerce landscape! 🛒💼 Dive into the latest paper by Havas Media Network and Mirakl as they explore how marketplaces can deliver for brands, retailers, and shoppers alike. 🔓Unlock insights on: The impressive growth trajectory of eCommerce worldwide The pivotal role of online marketplaces in driving sales and revenue How marketplaces bridge the gap between vendors and consumers, revolutionizing the shopping experience Read the full paper here📄 https://lnkd.in/eKjHGgMM #MarketplaceRevolution #eCommerce #RetailTrends #DigitalCommerce

🔝 Top 20 Online Stores in #Germany Generate Almost Half of Top 1,000 Revenues Our study “#E-Commerce Market Germany 2023” looks at the distribution of #revenues among online stores depending on their ranking in the top 1,000. In #2022, the top 20 highest-revenue stores in Germany collectively accounted for approximately €36 billion, or 46.7% of the total revenue generated by the top 1,000 stores. Conversely, the contribution to total #sales decreases as one moves down the rankings; specifically, stores ranked 21-100 contribute 24.1% to sales of the top 1,000. Further down the list, stores ranked 251-500 collectively generated less than €7 billion in revenues in 2022, or an 8.8% #share. Similarly, the 500 lowest-grossing stores in Germany account for 7.5% of total sales. This illustrates the disparity in revenues between the top and bottom tiers of the 1,000 online stores observed in our study. For the past 15 years, the study has been one of the benchmark studies for the German eCommerce market. Together with EHI Retail Institute, ecommerceDB have been investigating the German market since 2009 and can thus rely on absolute data expertise and a wealth of experience. 💡 You can read the full #insight here: https://lnkd.in/eztaHmXD 📌 And interested to read the full #study about German eCommerce landscape? Then order it now here: https://lnkd.in/eJ9xxNjR

Did you know that 77% of brand decision-makers say online marketplaces are growing faster than traditional wholesale? 🔸 A recent Forrester study has revealed some game-changing insights for brands. 🔸 By leveraging Rithum Managed Marketplaces, companies are not only enhancing their marketplace management efficiency but also achieving a remarkable 191% ROI! 💰📈 And the best part? They’re seeing payback in less than six months ‼️ 🧐 Curious about how you can transform your marketplace strategy and achieve these stellar results? Dive into the full study here 👉 https://lnkd.in/emt_JzE2 #ecommerce #marketplaces #retail

While there is a noticeable gap between winners and laggards within retail and consumer packaged goods (CPG) companies, it is not insurmountable. Competition in the e-commerce space has intensified, despite online sales growth slowing down in in 2022 after the initial pandemic surge. This article offers strategies that retail and CPG companies can adopt to achieve e-commerce success.