Mirakl’s Post

Spring is in the air! In March, we saw a surge in demand for spring cleaning products like carpet, upholstery & floor cleaner, cleaning tools, and cleaning supplies. Yet even though numbers improved from February, store trips, dollars spent, and units moved all remained down YoY across key categories. Ibotta is a leading data source for both incentivized and organic purchases from in-store and online sales across all major US retail channels. Ibotta’s first-party SKU-level data provides insights into shopper behavior across over 3 billion lines of purchase data annually. 1. Explore the March YoY category trends ⬇️ https://lnkd.in/gxwNNMTf 2. Drill down into your sub-category by getting in touch with Ibotta today 👉https://lnkd.in/gZhqU9Di #performancemarketing #datadriven #cpg #retail

Produce is still a key dept in a supermarket. Produce sets the tone of your overall store offer. To enhance your produce department( making it a more interesting shopper experience) I would recommend increasing emphahsis seasonality and source of product Certainly in my experience messaging sesonality and source of products in media supported by in- store merchandising and ticketing enhances shopper “engagement “. Emphasis in messaging and display (for example on “ New Season Fresh Qld strawberries or “ Victorian Summer Iceberg Lettuce”) also helps to differentiate your offer Just saying your produce is Australian grown or highlighting just variety ( eg Imperial mandarins) only goes part of the way to meeting your shoppers interest in your produce. Engage with your shopper. #Retailproduce #engagingshopperexperience #Seasonality #Sourceofproduce #

Local remains hot. 🔥 Nearly two-thirds of shoppers would like to see more locally-grown items in the produce department, according to FMI’s Power of Produce 2024. Additionally, local has impulse power. While many consumers are hyper-focused on money-saving measures, including buying less, locally-grown items is a reason to make an unplanned purchase, according to 24% of shoppers. Only seasonal, eye-catching displays and recipes wield more power to drive impulse purchases. Visit www.mushroomcouncil.org for more merchandising ideas! #LocallyGrown #LocalMushrooms #Mushrooms #MushroomsAtRetail

Numerator’s refreshed Private Label Trends Tracker provides an ongoing look at private label performance, as well as consumer sentiment around store brands. 🔨 Private label isn’t just for groceries - the home improvement channel saw the greatest increase in private label share of channel, with a 1.5% gain in share vs. YA. 🧰 Based on private label share, Lowe’s (28%) and Home Depot (24%) are top private label retailers. 🔧 Store brands from Ace Hardware, Harbor Freight Tools and Home Depot accounted for 4 of the of the top 15 fastest-growing private label brands. Learn more: https://bit.ly/4c05tiJ #Numerator #DIY #homeimprovement #privatelabel

What are the top reasons consumers buy second-hand items? 🤔 https://brnw.ch/21wLZQP Our research reveals that consumers buy second-hand items mainly to save money (64%), but also to find unique items (35%). 27% opt for second-hand items to access higher quality products at comparable or reduced prices compared to new items. With the current economic climate and rising living costs, it's understandable why 64% of respondents chose to buy second-hand to save money! 💰 #secondhand #secondhandmarket #reseller #vintage #costofliving #designeritems #environment #retail #ecommerce #recommerce

Please find one of our most recent articles delving into the accessibility of inspiration throughout the journey of purchasing and consumption. #shoppermarketing #shopperinsights #shoppingexperience #consumerinsights #consumerbehaviour

Do you often find yourself getting home from work and struggling with ideas of what to cook? Well, you're not alone with over half of UK shoppers wishing they felt more inspired with their weekly meals, something which is not so easy given time/financial pressures. Join us as we explore the options out there to get UK shoppers' creative juices flowing, from social media to subscription services, Marie Screene investigates in our latest Shoppercentric WindowOn piece. https://lnkd.in/eceX_3Dt #retailnews #marketresearchreport #marketresearch #mrx #retailtrends #retail #consumerinsights #consumerbehavior #shopperinsights #shopper #shopperexperience #supermarkets #inspiration #recipeoftheday #recipeideas #cookingathome #cookingwithlove

And on to the next Christmas Winner: Why M&S? Customer Story: Grabbing Top-up Festive Treats M&S's ever-present lead in the Physical and Emotional Orientation phases of the Customer Journey goes through the roof for this customer story. Those phases are really about how the store looks and works, big ones to win. On top of which great merchandise, wonderful discovery, and incredible Post Purchase (all the enablers of a satisfying consumption of what’s bought) elements of the customer journey shine. These are wonderful stores, and it turns out ideal places to grab festive treats – a high margin basket too. Marks and Spencer's victory versus Waitrose is worth mentioning here: M&S in relative attractiveness terms are 24 times more attractive (M&S scores 2.90 RA versus Waitrose at 0.12 RA). That's HUGE. M&S dominate five of six critical variables: Discovery (1st – 46.01), OOS Grocery (1st – 85.71), Curation (1st – 46.01), Inspiration (2nd – 22.77), Layout (2nd – 88.25), and fall back only in Promotions (5th – 56.55). No other comes close on Premium Availability (1st – 82.95) or Premium Path (1st – 48.25). The only retailer with 100% observation of 'Premium options in all sections’. In Curation M&S enjoy 63% observation for ‘at least one example of curation in every section’ – way ahead of all. On supply chain, M&S are impressive too – almost no grocery out of stocks are observed. That sense of ‘plenty’ and ‘abundance’ is powerful in this customer story. AUTHORS NOTE: I was writing this my partner Em was physically in M&S Simply Food (Summertown, Oxford). She said just now that it was retail carnage with massive queues of people whose baskets looked EXACTLY like this customer story. I asked her to literally bring home the bacon, while I sit at my desk figuratively doing the same. #grocery #experienceanalytics #baconsandwichesallround

It was a highlight promotional Christmas, even in strong performing areas like grocery. Kantar figures show that nearly a third of the £13.7bn spent on grocery was made on some kind of promotional offer – up by more than £820m on last year #retail #grocery #globaleconomy #supplychain https://lnkd.in/efdMFh9Q

How many #supermarkets and #grocery stores are on your regular rotation? In the #US, “consumers bought #groceries from an average of 20.7 different retailers between March 2023 and February 2024” (per Numerator), up 23% vs. pre-Covid. The #splintering of #grocery shopping has been happening for the better part of a decade. It accelerated during #Covid and more so due to #inflation.