MiQ’s Post

Hi there, it's Friday again! 🎉  It's time to wrap up the most interesting news for #digitalpublishers from week 7. If you prefer to follow the news as a list, they are now available on our website and will be updated weekly. You can also review previous weeks there: Link: https://lnkd.in/dupRcXNC But now, onto the news. 🚀 🍪 AdMonsters: IAB Tech Lab Report Reveals Privacy Sandbox Complications, But Google Addresses Criticism. Link: https://lnkd.in/deW-3yRH 🌟 ADWEEK: The Trade Desk's Media-Quality Product, SP500 , Puts Publishers at the Center. Link: https://lnkd.in/dVG5-DNk 🔄 AdExchanger: MediaMath’s New Owner Is On A Mission To Resign Former Partners. Link: https://lnkd.in/d-PYcZhR 📺 Digiday: The Trade Desk is rolling out OpenPath to CTV. Link: https://lnkd.in/du2PA23t 📈 Most publishers grew their ad offerings last year, with a focus on branded content. Link: https://lnkd.in/dwWNUeKh 🌍 IAB Europe: 2024 State of Readiness Report on Sustainability in Digital Advertising. Link: https://lnkd.in/dzYcrUud 📅 Prebid.org: The State of Cookie Deprecation Webinar. Link to register: https://prebid.org/events #openpath #ctv #brandedcontent #sustainability #digitaladvertising #prebid #webinar #cookiedeprecation #weeklywrap #relevantdigital

Principal Based Buying and Programmatic Media have been recurring themes over the past 4 days #AFM. Here’s how to optimize your media investment.

🤔Are you concerned about the rise of Proprietary/Inventory Media and the money you're wasting on Programmatic campaigns? MMC's new Playbook for Advertisers takes a deep dive into the lack of Media Transparency across the industry, and why client-agency relationships need to be moved to a different footing. Download it now to discover:   💡How the changes in media and consumer adoption have affected the Marketing eco-system and the role of the Media Agency 💡Trends and risks in the Marketing Services industry 💡The advertiser point of view 💡Actionable recommendations for maximum accountability, transparency and effectiveness. ➡ https://lnkd.in/gJYncGpz #mediatransparency #marketingtransparency #marketingprocurement #mediaandmarketingcompliance

CPA has been a significant focus for many clients this year. Learn how that focused mobile ad supply trends in 2023 and what we expect to see in 2024 as the economic winds reshape mobile ad spending. https://bit.ly/41OGdZ0 #mobileperformancemarketing #CPA #mobileadsupplytrends #2023trends

7 trends for Advertisers to watch in 2024

Programmatic advertising's promise of efficiency has faced challenges, but TAG TrustNet is changing the game. Explore the Association of National Advertisers Programmatic Media Supply Chain Transparency Study, revealing key insights for advertisers.

I've been writing about the pending demise of the 3rd party cookie for about 12 years now. In this post I discuss how the advertising buy-side systems still mainly buy on the identifier stored in their 3rd party cookie, thereby discouraging all the alternative signals available about the ad opportunity. It's a big, "why should we bother, guys?" situation that must be remedied by those companies. The cookie will go away. Unless these companies change their methods, the ad dollars on the open web will decline, and with them -- the quality content. Link: https://lnkd.in/ggnvtAsC

🔍 Deep Dive with our VP of Product Mark McEachran 🔍 In the ever-evolving digital sphere, the decline of third-party cookies has ushered in a new era of challenges and innovations. In the latest Advertising Week article, Mark discusses the pressing issues surrounding 'ID-bridging' - a method that is stirring up the programmatic ecosystem. Find the link in the comments to read more! #DigitalAdvertising #IDBridging #CookieDeprecation #ProgrammaticEcosystem #FutureOfAds

This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success. #EffectvEmp https://bit.ly/3ysj2te

With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/gVecEHXr