MiQ’s Post

In part four of The Link Series, MiQ’s Ramya Parashar and Rohit Srivastava were joined by Mo Das, Lucy Wright and Chris Williams from Amazon Web Services (AWS). The experts came together to reflect on the collaboration between MiQ and AWS, discussing cost optimization, future tech partnerships, and the latest industry trends. Discover more by watching the video: https://bit.ly/4cwNFMY #WeAreMiQ #TheLinkSeries #AWS #NotYourAverageProgrammatic

It's official...MiQ is now in Ireland 🇮🇪 Last week, we had the pleasure of hosting key partners from across the Irish media landscape at our launch event - delving into key industry topics like the cookieless future, sustainable media, quality & connected TV. Thank you to dentsu's Christian McAlinden, Havas Media Network's Liosín Crawley, Integral Ad Science's Nick Welch & our very own John Goulding & Niall Murtagh for joining us on stage! #digitaladvertising #programmatic #sustainability #cookieless

Discover how MiQ and #ARM Worldwide#ARM Worldwide Worldwide helped Bajaj Finserv boost their app downloads by 5X while achieving a 35% reduction in cost per install (CPI) with powerful #programmatic strategies. 🎯 Read our award-winning success story, with testimonials from Manas Gulati, Co-founder and CEO of ARM Worldwide, and Tushar Pathak, Marketing Lead at Bajaj Finserv, here. https://bit.ly/3Ld6oRF #NotYourAverageProgrammatic #DigitalAdvertising #PerformanceMarketing

When the Association for National Advertisers released their report on quality and transparency issues in programmatic, the findings weren’t anything new to us. Because we believe that marketers deserve more than average, we’ve always been a step ahead. In our new global report, hear from experts like Lara Koenig about how we’re leading the industry, and helping to future-proof our clients. Download the report today: https://bit.ly/3xHQs6J #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

We are excited to partner with afaqs! for Marketers' Excellence Conference & Awards where our very own Varun Mohan would be sharing insights on the new frontiers of digital advertising: #ConnectedTV and #RetailMedia. 📅: July 04, 2024 📍: The Leela, Mumbai #MarketersExcellenceConference #Marketing #Digital #Advertising

MiQ analyzed TV viewership behavior from last night’s presidential debate. The data showed that 65% of households that tuned in haven’t been exposed to Trump or Biden media in the last 60 days—highlighting a major gap in current political TV advertising strategy. You can read more of our presidential debate insights here:  https://bit.ly/4eG07vc #PoliticalAdvertising #DigitalAdvertising #TVIntelligence #Election2024 #MarketingInsights #ACRData 

Our very own Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic Partnerships, joined The Female Quotient to discuss the importance of networking for professional and personal development and why we should embrace community and opportunity. Watch the session here: https://bit.ly/3zikOgy Thank you to all the wonderful panelists: Michelle Mikoljak Stevenson, Executive Director, Marketing and Communications, Milken Institute Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB Adia Matthews, Vice President, Hulu Partnership Marketing, Hulu/The Walt Disney Company Maria Vilchez Lowrey, Chief Growth Officer, Direct Digital Holdings Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal Jia Hyun, VP, Marketing Solutions, LinkedIn #equalitylounge #canneslions2024 #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic

MiQ's Michael Lampard Chisvo recently joined ExchangeWire's Ciarán O'Kane for their TraderTalk TV series to unpack the biggest challenges for TV advertising, the execution of CTV strategies, and how MiQ's TV Intelligence platform is the turnkey solution to plan and optimise CTV campaigns. Check out the full talk here: https://bit.ly/4ch19vZ #ConnectedTV #programmatic #adtech

Our very own Freddie Turner joined The Female Quotient's #EqualityLounge at Cannes for an insightful and inspirational panel discussion focused on how women are shepherding the new age of media, and how the industry is evolving to ensure all perspectives are not only seen but heard. Watch the session here: https://bit.ly/3VZaXFr Thank you to all the brilliant panelists: Jana Arbanas, Vice Chair - US Telecom, Media & Entertainment Sector Leader, Deloitte Tracy-Ann (Goodwin) Lim, Chief Media Officer, JPMorganChase Freddie Turner, Managing Director UK, MiQ Cara Lewis, Chief Investment Officer, Dentsu Media US, dentsu B.Scott, Founder, CEO, and Executive Producer, B.Scott Media Group Moderated by Taryn Crouthers, President, ATTN: #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic

In part three of The Link Series, we welcomed distinguished experts from Amazon Web Services (AWS). Mo Das, Senior sales manager, Lucy Wright, Senior account manager, Chris Williams, Senior solutions architect and our very own Ramya Parashar, Chief operating officer, India and Rohit Srivastava, Director of platform, India at MiQ. They explored MiQ’s evolving partnership with AWS and how this collaboration has been crucial to MiQ's growth. Watch the video: https://bit.ly/3z82Ehl and look out for the next video in the series coming soon. #WeAreMiQ #TheLinkSeries #AWS #NotYourAverageProgrammatic