Mindshare’s Post

We explore the potential for new, immersive consumer experiences, across the entire funnel, to capture consumer attention and deliver return on investment (ROI) in this new era. 🔵 From TikTok Shop to QR codes enabling augmented reality (AR) commerce experiences, the lines are blurring between retail and entertainment. 🔵 As commerce channels continue to evolve, brands should think consumer-experience first and create seamless consumer journeys across all touchpoints. 🔵 Brands can forge gateways to communities through new creative thinking within commerce strategies that unlock value across the entire funnel. 🔗 Read more: https://lnkd.in/eckytKGs

"To create real change, everyone needs to be a part of it. If done right, we can reverse the invisibility and misperceptions of older women — and reap all the benefits of what this diverse group has to offer." - Nancy Hall, Mindshare USA CEO.

In this week's news: 🔍 OpenAI introduced SearchGPT, a new AI-powered search engine prototype. 🤖 Meta released its biggest ‘open’ AI model yet and expanded its Llama-based Meta AI assistant to more countries and languages. 📈 Reddit launched Lead Gen Ads. 🛍️ TikTok is reviving its European in-stream shopping push. Check out the latest #TeamMindshare Weekly Prompt for the details  ⬇ https://lnkd.in/eKsK88RD #AI #SearchGPT

The theme from Health @ WPP aiDays event was clear: the future of healthcare marketing is undeniably intertwined with AI. As a marketer in the healthcare industry, Anna Jump, USA Associate Director, shares a few key takeaways. 🔗 https://lnkd.in/ey6hPqTr

⭐️ Executive Leader of the Year shortlist! ⭐️ Congrats Maria Grivas, CEO Mindshare Australia & New Zealand. B&T’s Women In Media Awards recognise exceptional women who have achieved incredible success in their professional arenas, as well as those who mentor and support other women. #GoodGrowth #TeamMindshare GroupM

Experiences that can go beyond traditional marketing messages and serve as a force for good. We’ve seen AI used by brands to deliver efficiencies across the marketing funnel and even help generate content, but where AI can truly unleash value is by enhancing human creativity to tackle difficult challenges. 🔗 https://lnkd.in/di8-9hXp Mindshare Germany, Timucin G., René Saglimbeni

As technology and science push the boundaries of human nature, society needs to regulate and use these innovations responsibly to ensure positive outcomes. 🟣 56% agree that technology has the biases of its creators, so ethical considerations must remain central. 🟣 70% believe technology creates novelty and unexpected consequences. 🟣 46% already believe that Human Intelligence has been surpassed by AI. 🟣 70% believe that we are already living in a futuristic world that previous generations would have never imagined. 🔗 Read the full report: https://lnkd.in/eweT9exe Rita Ibarra

In this week's news: 🎵 Instagram now lets you add multiple tracks to a Reel 💬 YouTube tests 'Community Spaces' to boost social interaction through text posts 🎧 Spotify expands its AI DJ feature to include a Spanish-speaking version 📅 TikTok partners with Eventbrite for event integration 🔍 YouTube Music enhances song discovery with AI-generated conversational radio and a Shazam-like tool Check out the latest #TeamMindshare Weekly Prompt for the details  ⬇ https://lnkd.in/ep8g7swQ

Social media channels are the lifeblood of communities. But they’re no longer simply places of discovery. ‘Commerce started by people like you and me hanging out in stores and walking the high streets and it was an experience, it was exciting. And I think social commerce is bringing that back to the fore. It’s bringing that entertainment, the excitement, the ability to shop together, to connect with people.’ - Debbie Ellison, Chief Commerce Officer, VML 🔗 Read more about communities social commerce: https://lnkd.in/eckytKGs