Mindshare UK’s Post

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/g7XzhFxK #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

Who Owns Your Favorite Brands!? 🛒 This info might surprise you! Just 12 companies own more than 550 consumer brands, covering everything from snacks and beverages to personal care products. Companies like Nestle, PepsiCo, and Procter & Gamble are behind many household names. Understanding the landscape of brand ownership can offer valuable insights into market trends, business strategies, and consumer behavior. Source: Quartr #ConsumerAwareness #BrandOwnership #BusinessStrategy #MarketTrends

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/dS79gyFt #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

Yet another productive week with insights from across the globe! 😄 I’m now attending with Pop Mihai-Adrian, #Digital Grocery Summit in UK and I think you would also like to know that: 📊 Alister Greenwood from Mondelēz International kicked off the event with eye-opening stats - the UK's digital grocery sector is booming, with a 54% growth compared to 2019. 💰 Digital #retail media is on the rise, with Amazon leading the way as the most preferred platform, and UK's leading retail media networks being Ocado Retail Ltd, Tesco, Boots UK, and Sainsbury's. 🤖 #AI adoption is not as fast as anticipated, but companies are leveraging it for stakeholder management, personalization, content development, and more. 🍫 Josh Clarkson of Russell Stover Chocolates shared insights on building a winning digital team & strategy, emphasizing the importance of integrating #sales, marketing, and retail teams. 🥦 Aimee Ramaen from Danone UK shared a case study on promoting healthier choices through digital commerce, emphasizing the importance of rich content and #education. 🌎 Cristina Arbelaez of Essity presented a case study on launching a D2C brand in the UK and Brazil, highlighting the importance of avoiding stereotypes and conducting tests. What's your take on the information above? 🌐 Thank you Pawel Tichoniuk for this photo. #zitec #ecommerce #FMCG #wherezitecwent

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/gbnn9ZcG #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/dC7b_mHJ #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/dAux9rh8 #BeMeaningfullyDifferenttoMorePeople #BlueprintfroBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/ed3Fte9R #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/gFEtf-hX #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/g2F2tA-V #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth