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What are the upcoming 2024 trends according to Mintel It's that season where trend predictions for the upcoming year are in full swing. We're thrilled to discover which trends are projected to create a buzz in the industry and we'll be keeping an eye out to identify the prevailing trends for the coming year. First up are Mintel's annual trend predictions, which highlight the three key global beauty and personal care trends that brands should closely monitor in 2024. The comprehensive report explores these trends in detail and delves into the evolution of wellness with the emergence of mind-body beauty with NeuroGlow, the transformative impact of artificial intelligence on the beauty industry through Beaut-AI, and the increasing consumer demand for effective, high-quality products with Sophisticated Simplicity. Access the full report here and tell us what you think about these predictions! https://bit.ly/3Qx1GSd #beautytrends #personalcare #beauty

Curious about the future of beauty? I've always been fascinated by predicting the future, and as a marketer, embracing this mindset is essential. I recently attended an insightful WGSN event led by Clare Varga about the future beauty personas, that will revolutionize the industry by 2026 and push brands to innovate and align with these emerging trends. Here the 4 personas: ⚖ The Impartialists: Valuing facts and transparency, these discerning consumers demand science-backed, high-performance products. They trust expert opinions, scrutinize sustainability credentials, and seek quality and efficacy over flashy packaging. The INKEY List | B Corp is the perfect brand for this cohort, thanks to the transparency of its formulations and the desire to give consumers the 'knowlegde'. Elizabeth Smith Neil Brading 💪 The Autonomists: Challenging beauty norms, this group is driven by inclusivity and fairness. They support brands that reflect their values and promote innovation, celebrating creative freedom and cultural fusions. They demand products that cater to diverse needs and push for positive industry change. US-based make-up brand Humanoid Skinwear has interpreted this trend well with its debut range and an app that provides inspiration for freestyle looks. 🌟 The Gleamers: Prioritizing wellness and emotional fulfillment, Gleamers crave products and experiences that bring joy and comfort. They embrace self-care routines that blend science and alternative therapies, seeking sensory-rich and age-agnostic solutions and they sometimes indulge in 'bad behaviours' (aka too tired to take your make-up off?). A good product example? Calling Beauty's Face Fog Treatment Mist is designed for women who play hard but work harder. Sabah Yaqoob Rani Patel The Synergists: Balancing technology and nature, these consumers are early adopters of AI and bio-design. They value personalized, sustainable beauty solutions that optimize efficiency and inclusivity. Their routines focus on longevity and multisensory experiences. A brand that is nailing it? B-Corp-certified Prose offers custom skin and haircare with a blend of natural and synthetic ingredients and are committed to leave the planet in a better shape. Megan Streeter Excited to see how these personas will shape the beauty landscape! #WGSN #FutureBeauty #ConsumerTrends #Innovation #Sustainability #SelfCare #BeautyIndustry

Pinterest Predicts trend forecast for 2024 has landed - and based on the last few years, they are pretty spot on! Wellness themes continue to reign supreme in the design world, with a 1,025% search increase in ‘body skincare routine’, alongside a 60% climb in searches for ‘spa aesthetic’. We were also pleased to see that ‘Me time’ is now recognised as a diary essential, as more people search for a five-star showering experience, minus the price tag. You can explore the full trend report below - let us know what you think of the predictions in the comments below; https://ow.ly/GTRw50QkmXR #MERLYNShowering #BathroomDesign #ShowerDesign #InteriorDesign #BathroomInspo #Pinterest #PinterestPredicts #ShowerTrends

🚀 Ready to take your beauty game to the next level? I am decoding the future of beauty and it's mind-blowing! Get ready to uncover the cutting-edge trends and mind-blowing innovations in personal care that will have you rethinking your entire beauty routine. 💄💅 👉 Calling all beauty enthusiasts, industry insiders, and trendsetters! Join me for an exclusive event where I'll unveil the latest advancements that are shaping the future of beauty. From high-tech skincare solutions to revolutionary makeup techniques, I am leaving no stone unturned. 💡 Discover the groundbreaking technologies that are taking the beauty industry by storm. Be the first to know about the futuristic gadgets that will transform your skincare routine and create flawless beauty looks that are out of this world. Say goodbye to traditional beauty methods and hello to the future! 🌟 Whether you're a beauty junkie or a curious mind, this is your chance to dive deep into the world of beauty innovation. Network with industry experts, learn from the best, and gain insights that will give you the competitive edge you need. 🔥 Don't wait! Follow now to secure your spot at the most anticipated beauty event of the year. Decode the future of beauty and unlock a world of endless possibilities. #BeautyRevolution #FutureofBeauty #InnovationUnleashed #UnveilingTheTrends #BeautyGameChanger #JoinTheRevolution

🌟✨ @Pinterest Predicts: Get ready for a skincare and bodycare revolution in 2024!🧴💆♀️ Boomers and Gen Z are about to dive headfirst into luxury lotions, in-home spa experiences, and serious SPF protection! ☀️💅 Because let's face it, the skin below your chin deserves just as much TLC! 💖✨ Skincare and bodycare brands, are you ready to seize this golden opportunity and attract new Boomer and Gen Z customers while building brand loyalty? 🚀💼 What are you doing to capitalize on this trend? Let's chat! 💬 Contact me and our team @IZEA to lead your winning strategy and take your brand to the next level! 📈📲 #SkincareRevolution #BodycareTrend #GenZ #Boomers #BrandLoyalty #InfluencerMarketing #CreatorEconomy💥

More and more brands are going above and beyond to provide sustainable services and transparent information to consumers and using their platforms to deliver genuine benefits to wider communities. A recent survey revealed that Gen Zs are challenging industry norms and driving brands to reimagine their purpose. For more on this trending topic, download the Adina Beauty Trends Report 2023 - 2024: https://lnkd.in/eir29CzU #beautycommunity #beautytrends #formulationsupport #formulators #cosmeticingredients #beauty #personalcare #beautycommunity #beautytrends

Quick innovation insights at your fingertips via BASES Innovation Measurement portal in less than 2 minutes. Here's an example from beauty category.

Pheromone perfumes are a growing fragrance trend for 2024, with rising Google searches and trending content on TikTok. But it’s just one of the beauty and wellness trends we can expect to see in 2024. #FragranceTrends #Fragrance #WellnessTrends

Through last year’s macroeconomic turbulence, the beauty industry proved more resilient than a waterproof mascara— it was the fastest-growing consumer sector of 2023, enjoying nearly 16% year-over-year growth fueled by premiumization and increased consumption. On May 30th at 1pm CT, join Numerator experts as they walk through the key consumer trends driving this beauty sector “glow up” and offer inspiration for business leaders looking to incorporate those themes into their strategies. Register today: https://bit.ly/3UMRnui #Numerator #webinar #beautytrends #beauty #consumerinsights

💬 Is your company or brand ready to connect with the Alpha Generation? This generation is redefining the personal care and beauty landscape, driving brands to innovate and adapt to their values and expectations.  👉 Discover their key characteristics in this post. #GenAlpha #Beauty #PersonalCare #ActiveIngredients