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In our complex geopolitical landscape, companies are increasingly facing disruption to operations and sometimes even pressure to withdraw from certain markets. How can they navigate these issues and communicate effectively about those decisions? In today's Navigating Volatility report, we found that consumers and policymakers expected companies to take a clear stance on sensitive issues, and be transparent about their intended path forward. They also reacted negatively to companies seeming to prioritise their financial interests over "doing the right thing" - and weren't convinced by arguments which cited operational difficulties as the rationale for decision - or indecision. To learn more about our findings for communicating through geopolitical crises, read this next instalment in our research series here: https://lnkd.in/gDt4mjHC

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