We believe it’s important to experience January to get a true sense for the year to come, so ahead of the Chinese New Year (the one we prefer anyway) we’re excited to share with you our Look Ahead for 2024. We looked far and wide across the ecosystem of content, creators and collabs in 2023 to find trends we think will help marketers navigate a 2024 that will be increasingly driven by creators and fueled by TikTok. Among many other topics, the report delves into the ways TikTok has become the new TV, how creators like Tiff Baira are creating content at the caliber of reality show producers, and how brands are already finding ways to co-create with them to make original series (hello Royal Caribbean Group). Check out the rest of our insights by downloading the full report below. https://lnkd.in/e3qYKNRB #trendreport #2024trends #cocreation #creatoreconomy #content #tiktoktrends #marketing
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Editor of The Media Online and The Media magazine. News editor Cape Town Daily on Cape Town TV.
There is a massive shift taking place in the media world. The next generation of media moguls and premium publishers are rising from the creator economy, while the paradigm flips on traditional media companies, says Cory Treffiletti. "The macro view of this shift represents a flip in the weighting of importance. In the old model, the publisher’s brand was the draw, and the on-air personalities were a secondary consideration. These days, the creators are the personalities, and I would argue they are far more important than the traditional brands." #media #contentcreators #mediashift
Creators are the media magnates of the century - The Media Online
https://themediaonline.co.za
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📱 The #TikTokRevolution is reshaping media production! ✨ 🌟 Discover how TikTok's rise is empowering creators and challenging traditional media. Our latest article explores the viral phenomenon that's setting the new standard for content creation and consumption. 🎥 ➡️ Read the full story here: https://lnkd.in/dFEPdS8F #ContentCreation #MediaTrends #TikTokImpact #productionhive
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🚀 On TikTok, one piece of content can grow exponentially into a cultural moment, much like Tube Girl, AKA Sabrina Bahsoon, dancing on public transportation as if nobody's watching. Content on TikTok moves at the speed of culture, is accessible on demand and watched by viewers in a hyper-relevant environment curated just for them. Strategically leverage this power and multiply the impact of your marketing with the right video products and give your brand the #TubeGirl moment it deserves. 🤳 Are you at #AWNewYork23? Come experience our interactive space to learn more about the power of Exponential Entertainment and how your brand can capitalize on the power of TikTok.
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🚀 On TikTok, one piece of content can grow exponentially into a cultural moment, much like Tube Girl, AKA Sabrina Bahsoon, dancing on public transportation as if nobody's watching. Content on TikTok moves at the speed of culture, is accessible on demand and watched by viewers in a hyper-relevant environment curated just for them. Strategically leverage this power and multiply the impact of your marketing with the right video products and give your brand the #TubeGirl moment it deserves. 🤳 Are you at #AWNewYork23? Come experience our interactive space to learn more about the power of Exponential Entertainment and how your brand can capitalize on the power of TikTok.
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📱 The #TikTokRevolution is reshaping media production! ✨ 🌟 Discover how TikTok's rise is empowering creators and challenging traditional media. Our latest article explores the viral phenomenon that's setting the new standard for content creation and consumption. 🎥 ➡️ Read the full story here: https://lnkd.in/emNheJG2 #ContentCreation #MediaTrends #TikTokImpact #mediaMatch
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When it comes to emotions, the impact of goosebump-inducing content extends well beyond the momentary physical reaction. It can be mood-uplifting, and TikTok is the only platform to lift users’ mood after using the platform – the mood increase on TikTok is 2.6x times higher than the average of other digital platforms. 🌟 Don't miss the results of this groundbreaking study conducted by Ipsos & TikTok! #Digital #ConsumerBehaviour #Emotainment #MarketResearch #Ipsos #TikTok
Attention Reimagined: The New Age of Emotainment
ipsos-posts.com
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When it comes to emotions, the impact of goosebump-inducing content extends well beyond the momentary physical reaction. It can be mood-uplifting, and TikTok is the only platform to lift users’ mood after using the platform – the mood increase on TikTok is 2.6x times higher than the average of other digital platforms. 🌟 Don't miss the results of this groundbreaking study conducted by Ipsos & TikTok! #Digital #ConsumerBehaviour #Emotainment #MarketResearch #Ipsos #TikTok
Attention Reimagined: The New Age of Emotainment
ipsos-posts.com
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Have you recently received a notification saying, "@user has invited you to join their broadcast channel"? Thank the newest rollout from IG. The app's exclusive broadcast channels are a hit with content creators, so you might wonder if you should start one for your brand. In our latest blog, we explore the feature to see if it's right for you and your brand and how to use it to build stronger connections with your audience. https://lnkd.in/dhbeUBie
What You Need to Know About Instagram Broadcast Channels — CLEO | Social Media Agency based in Toronto
cleosocial.com
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From memes, to recipes, to inspirational aesthetics, TikTok is a go-to for pretty much anything and everything; and it looks like it is for you too😉 Brands can take advantage of TikTok’s efficacy and choose the platform for their next campaign, and so.da’s here to provide insight, influence strategy, & create top performing video content!🥤 TikTok for Business TikTok
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Social & content lead. Obsessed with giving consumers what they might *actually* want, while driving business results.
5moOnce again we can count on Milk for a half-step-ahead analysis of what actual taste makers are up to. 🤓