As far as commemorative months go, we tend to go hard for pride month. This year is no different. So, we're thrilled to announce the launch of Sally Hansen x GLAAD x Covergirl "Together in Pride'' campaign for 2024, featuring 11 dazzling shades inspired by the Progress Pride Flag. The campaign marks Sally Hansen's 6th consecutive annual partnership with GLAAD, with $600,000 in donations so far given to propel the LGBTQIA community at large.
Which we love. Because what is a pride campaign if it isn't standing ten toes down?
It was such a joy bringing together a cast of creators who each have their own unique sphere of influence, personality and connection the the community:
The iconic @Manny MUA, who needs no introduction
The staunch and witty queer advocate @Madison Werner, who as of this week is the first transgender face of a Covergirl beauty campaign
@CiCi Michele, an ally who uses her platform to champion inclusivity and serve looks that get the Pinterest boards buzzing
Creatively, our primary goal was to give our creators free range to express their own personality, and shoot assets that (at times literally) let them shine!
But this is all just the beginning. So follow @sally_hansen and our creators on IG to see what's to come