🔔 With one month to go until the Olympic Games Paris 2024, join us in celebrating the very essence of the Olympic Games and discover our new, evolved brand platform and slogan: "Sport. And more than sport."
This campaign highlights the emotions, the numerous values, the shared moments and memories, the human connection and sense of belonging, the undeniable personal empowerment and growth, and the opportunities and dreams that the Olympics and sport bring to the world. Embracing the magic of sport and its iconic moments, but also its meaning beyond performance.
🔍 https://lnkd.in/enH66Awm
Test your knowledge and challenge yourself with these multiple-choice questions (MCQs).
Unlocking the World of Sports: A Dive into the Olympics
Every few years, the world comes together in a celebration of athleticism, unity, and global spirit. The Olympic Games, a monumental event, captivate audiences worldwide with their awe-inspiring displays of talent and determination.
Every 4(four) years, athletes from around the globe gather to compete in this prestigious event. It's a testament to the human spirit, showcasing the pinnacle of physical prowess and dedication. The Olympic Games serve as a platform for nations to showcase their best athletes, fostering camaraderie and friendly competition on an international scale.
As the anticipation builds for the next installment, the world eagerly awaits the spectacle of the Olympic Games. Whether it's the thrill of victory or the agony of defeat, the Olympics continue to inspire generations, uniting people from all walks of life in the pursuit of excellence.
So mark your calendars, for the Olympic Games are a testament to the power of sport to transcend borders and unite the world.
#Preparely#olympics#Sports#game#athleticism
2024 is already here, which means that within a couple of months we are about to witness the Summer Olympic Games, arguably the biggest and the most important sporting event in the world. Being by definition and indeed a mega sporting event, Olympics impact multiple areas and stakeholders - also those that are away from the action happening on the track or on the pitch.
In the upcoming months prior to the Games in Paris, in a series of short articles I’ll try to elaborate on impacts and legacies that Olympic Games leave - each post will concern a particular area that is affected by this event. In each occasion, I will try to recall some more and less (if we have any of these) positive examples of Olympic legacy as theory can be remembered the best while few examples are presented.
Areas that I will talk about include:
▶️ Nation and host city branding
▶️ Tourism
▶️ Sports participation and popularity
▶️ Sports facilities
▶️ Urban development
▶️ Social benefits
Obviously they are all interconnected, however I think that it is worth having a closer look at each of these - it will be done on a monthly basis, starting from February to finish in July, right before the arrival of an Olympic flame to Paris.
I invite you to follow this series and my other contents that will appear here as well!
#sportsbusiness#sportsmanagement#olympics#olympicgames
There are 365 days until the 2024 Paris Olympics. How are you showing up?
Check out our YouTube channel for early insight into how brands plan on showing up, and the type of partnership athletes would find valuable: https://bit.ly/43GtZB2#SportBeach2023#TransformingMarketing#TeamStagwell
SAVE THE DATE: The Business of Sport Summit returns to Sydney in August 2024!
From unleashing the power of fans to harnessing digital ecosystems, this groundbreaking event brings crucial insight to keep up with rapid advancements in the Australian Sporting world.
Register now to be a part of the conversation: https://lnkd.in/ftSN5Ww#BOSSummit#BOSS#Businessofsportsummit#sportbiz#tennisaustralia#sportmanagement
Former Interim President, California State Univ. Stanislaus, Sr. Research Assoc., Claremont Grad. Univ., Former Prof. & Chancellor Univ. of Mich.-Flint, DEI strategist, #First-Gen., #TEDx, #Keynote speaker
Breaking is DEI...
In light of all the anti-DEI noise that largely mischaracterizes what DEI means. Breaking is a great example of the evolution of knowledge and practice. (I get it is also about market share and reaching to a younger following and all the business aspects.
Frankly, I don't care about the Olympic committee's reasoning because the outcome includes talent, culture, and knowledge many of us are unaware of. And before you critique the Olympics for weakening athletic competition, only five sports have been constant features of the Olympics since 1896.
Diversity: Break dancing, or ‘breaking’, originated from diverse urban communities. By including it in the Olympics, the committee acknowledges and respects this rich cultural diversity.
Equity: Breaking is an art form that doesn’t require expensive equipment or facilities, making it accessible to a wide range of individuals regardless of their socioeconomic status. Its inclusion in the Olympics promotes equity by giving these athletes a platform to compete on a global stage.
Inclusion: The addition of breaking to the Olympic games sends a strong message of inclusion. It shows that all forms of athletic expression, no matter how unconventional they may seem, have a place in this prestigious event.
So, not only does the inclusion of breaking in the Olympics diversify the types of athletic disciplines represented, but it also promotes equity by leveling the playing field, and fosters inclusion by embracing different forms of cultural expression. This decision by the Olympic committee shines a light on a largely underrepresented form of expression, giving voice to a community and culture that many people may not be familiar with. It’s a significant step towards a more inclusive, equitable, and diverse global sporting event.
