Microsoft Advertising’s Post

Listen to what Omneky founder and CEO Hikari Senju had to say about the history of the generative AI company and the evolving roles powered by #AI, including the importance of personalization.

“When we think of #GenAI, we are constantly thinking of #creative, but for me, AI is actually based in #platforms, #algorithms, and #machinelearning. To be able to give it a lot more creative to choose from means those algorithms are going to work better for us." - Kellyn Coetzee, national head of #AI and #insights KINESSO Australia on Mediaweek Australia's #HeavyHitters podcast. Listen to it here: https://lnkd.in/giY8k4-d #Kinesso KINESSO IPG Mediabrands Interpublic Group (IPG) #IPG

Real talk about AI - yes please! Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Curious about the future of creative advertising in the digital era? Wondering how AI is revolutionizing the way we approach creative strategy and production? Join me as I delve into a fascinating conversation with John Gargiulo, the visionary behind Ready Set, on the latest episode of the Efficient Spend Podcast. John shares invaluable insights into bridging the gap between brand and performance marketing, leveraging AI to enhance creative processes, and the potential of AI to democratize video ad production. Tune in to learn: ✅ John's journey from traditional brand marketing to founding Ready Set, and how his experiences at Airbnb influenced his approach to marketing strategy. ✅ The concept of Ready Set's unique service offering, focusing on high-quality, performance-driven video ads. ✅ How AI and a vast library of video content are setting the stage for a new era of ad creation, where anyone can produce compelling, personalized ads with ease. ✅ John's perspective on the enduring relevance of brand advertising in the age of performance marketing and AI innovation. Learn something from the episode? Please like and subscribe to get actionable advice from paid marketing experts 📈 #growthmarketing #performancemarketing #performancecreative

Thank you to Adweek for including me in this article on how companies can use AI to scale their businesses. When it comes to value, the three main areas for Quill Inc are time-saving, personalization and enhanced creativity. During editing and post-production, gen AI ad insertion saves podcasters time and effort, and personalized recommendations enhance these advertising efforts as well as the listening experience. And gen AI has enabled podcasters to experiment with unique voices, soundscapes and storytelling approaches not previously feasible. https://adweek.it/3tlSwP4 #AI #podcasting

Curious about the practical applications for AI? 🤔 Acxiom's new Real Talk about Real Identity podcast episode explores the tangible ways brands can use AI. Listen now! #AI #Podcast #AcxiomInsights

Curious about the practical applications for AI? 🤔 Acxiom's new Real Talk about Real Identity podcast episode explores the tangible ways brands can use AI. Listen now! #AI #Podcast #AcxiomInsights

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. My friend, Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Curious about the practical applications for AI? 🤔 Acxiom's new Real Talk about Real Identity podcast episode explores the tangible ways brands can use AI. Listen now! #AI #Podcast #AcxiomInsights

Curious about the practical applications for AI? 🤔 Acxiom's new Real Talk about Real Identity podcast episode explores the tangible ways brands can use AI. Listen now! #AI #Podcast #AcxiomInsights