Microsoft Advertising’s Post

Great to see this global announcement go live, as Integral Ad Science launched our new expanded strategic collaboration with Microsoft Advertising to provide brand safety & suitability, viewability, and invalid traffic (IVT) measurement for the Microsoft Advertising Network and Microsoft Invest platforms. As Lisa Utzschneider, CEO, IAS says: "With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers. Using IAS’s differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance." You can read more here on MediaPost https://lnkd.in/emWg-t6r

Ready to accelerate your #Microsoft #Ads? See how Maven Collective Marketing can be your trusted partner!

🚀 Microsoft have unveiled they are launching Performance Max Campaigns! Read Search Engine Land's recent article about how Microsoft will incorporate AI going forward to automatically optimise advertising campaigns. We'll be keeping an eye out for future updates but this piece details how to create performance max campaigns and how the capabilities are expected to evolve over the coming months. #microsoftadvertising #performancemax #digitalmarketing #advertisinginnovation

Microsoft just announced Performance Max (PMAX). To set up your first PMAX campaign, Microsoft says you’ll need Conversion goals set up with the Universal Event Tracker (UET) and/or offline conversion tracking. If you use the Maximize Conversion Value bid strategy, you must enable revenue tracking. Also, if you’re setting up Product Ads, you must have a store within the Microsoft Merchant Center. From there, you can contact your Microsoft Account Team or Support to request access to the open beta. Good luck! Adding more automation could simplify your day-to-day tasks while giving you efficient ad placements. Of course, that doesn’t mean you can get complacent. Automation can make mistakes, bid on the wrong stuff, and waste a lot of money, too. So keep your eyes on the prize at all times.

Seize the power of Microsoft Advertising! 💪 These might be the top 5 reasons why you should diversify your campaigns and utilise Microsoft Advertising - but that’s not all! Dive deeper into the world of Microsoft Advertising on our blog, where we address everything from setting up your account to maximizing your budget for optimal results. 💡 🔗 https://bit.ly/4ctWdEF #DigitalMarketing #ThursdayThoughts #Microsoft

▶ Next up in our #SuccessStorySeries --> First-ID, who partnered with Microsoft Advertising with a goal to help buyers reach their campaign objectives easily and on any browser.   This approach utilized our Microsoft Monetize Publisher Provided ID feature (PPID) and the Microsoft Curate platform to combine publisher's own first party data with First-id's powerful identifier. See results in the full success story here: https://lnkd.in/dqX845fs #SuccessStories #MSASuccessStory #MSAPartner #MSAInsights

📺From this week's show📺 Microsoft's Holiday 2023 advertising playbook is bringing us tips that are 'Ho-Ho-Hopeless' 🎄🎁 More news here: https://lnkd.in/eHXR7UYy #digitalmarketing #digitalmarketingnews #digitalmarketingpodcast #microsoft #microsoftadvertising

Even if the cookie will deprecate a bit later, you don't have to wait to plan out your strategy. Others are taking the lead already - and there are many strategies available for your business needs. Microsoft Monetize can work with Publisher Provided ID feature to ensure you can continue beyond the cookie. Learn one such use case!

We're thrilled to announce and showcase our incredible success story stemming from our strategic partnership with Microsoft Advertising. Placements.io quote-to-cash order management system (OMS) helps publishers and retailers streamline the operations behind their advertising businesses, with average customers seeing 25-40% efficiency improvements across their business and up to 15% revenue growth from improved inventory management, performance optimization, and financial control. Today, we’re excited to announce that Microsoft Advertising is utilizing Placements.io OMS to streamline their ad sales process and deliver clients an exceptional, privacy-protected experience. For more information on our collaboration with Microsoft Advertising, check out the press release: https://lnkd.in/gtXYWx5S Please contact me directly if you're interested in discussing how we assist global enterprise media companies, such as Microsoft, to streamline their operational order-to-cash process. Our focus is on simplifying the intricacies of order processing, optimizing workflows to enhance efficiency, and maximizing revenue potential #MicrosoftAdvertising #EnterpriseSolutions #OperationalEfficiency #WorkflowOptimization #RevenueMaximization #DigitalTransformation #MediaTech #adtech #retailmedia #commercemedia