Microsoft Advertising’s Post

You might have seen the Adalytics report showing there could be brand safety concerns regarding the Search Partner Network. If you're looking to opt-out as a result, here's a quick reminder that you can disable Search Partners at scale in Squared.io using Global Automation ✅ (links in comments)

Tags, those snippets of code embedded in web pages by publishers, serve a myriad of functions— ad serving, analytics, social media widgets and user tracking. However, too many tags can lead to a cascade of problems... https://ow.ly/2Ocl50RvCik lockr #marketing #martech #technology #lockr

As we navigate the cookieless future in marketing, you need a savvy partner. 🚀 Discover how War Room masters advanced ad tech, data tracking, and user privacy to fuel your success! 💡 Know more: https://lnkd.in/gDJJYTkY #warroominc #programmaticadvertising #cookieless #digitalmarketing

Tags, those snippets of code embedded in web pages by publishers, serve a myriad of functions— ad serving, analytics, social media widgets and user tracking. However, too many tags can lead to a cascade of problems... https://ow.ly/Yghs50Rxb0h Lockr #marketing #martech #technology

Excited to share that I had the privilege of attending the Programmatic Pioneer Summit this year! 🎉 The event was an incredible opportunity to dive deep into the latest trends and innovations in programmatic advertising. From insightful keynotes to hands-on workshops, the summit was a goldmine of knowledge and networking. Key takeaways: 🔹 The future of programmatic is data-driven and AI-enhanced. 🔹 Personalization and consumer privacy are at the forefront of industry discussions. 🔹 Data clean rooms and publisher partnerships are going to be in the heart of what we are going to be doing after the deprecation of 3rd party cookies. #ProgrammaticPioneers #DigitalMarketing #AdTech #Innovation #Networking

"💥 Brace Yourselves, Advertisers! Data Privacy is Here.💥 Third-party cookies are on life support, ⏳ clock's ticking, Chrome pulls the plug in Q3 2024. Your ad strategies? Poised or just poising? 🤔 Zip, Zero, Zilch. That's our score on solutions for open-web programmatic transactions. 😱 Enter the Knight in Shining Armor, AI-Driven Attribution. Roll up your sleeves and dive in! 💪 " #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics

As we wrap up another eventful year, gear up for 2024, and face the looming challenge of the post-cookie landscape, digital marketers need a game-changer. Enter Celebrus, your true first-party data and identity verification powerhouse, empowering brands to revolutionize marketing without bowing to Google's dominance. DM us or give us a call, and discover how Celebrus, the world's only true first-party data and identity verification platform, can transform your marketing game in the face of today's challenges. #DataRevolution #MarketingInnovation #IdentityVerification

Attention Facebook advertisers! Setting up a conversion campaign in Facebook Business Manager has never been easier. This step-by-step tutorial will guide you through the process. @learningmole

The Cookie Monster is Finally Getting its Way 🍪 As we discussed in our last #MarketingMeasurement Matters episode - Google will finally phase out 3rd party cookies. That's especially bad for measuring the impact of display impressions and disproportionately affecting top-of-funnel display campaigns. To add insult to injury, the top of the funnel is often where a lot of incrementality can be generated. So what to do? Unified Marketing Measurement (#UMM) is the answer - a blend of still trackable signals with aggregated data using #MMM, #MTA and #incrementalitytesting. Read how in our blog post! (Link in the comments)

Because Google and Yahoo are cracking down on automated emails https://lnkd.in/gFrSwTgS Because sales calls are getting flagged as spam https://lnkd.in/gnTjC7_p Because cookies are going away https://lnkd.in/ggFFQXNk Because your prospect's inbox is full of sales emails https://lnkd.in/gmcYKJp9 Because people are spending more time in front of their devices https://lnkd.in/gak2VT-r Advertising is more important now than ever. It’s usually the first and definitely the most persistent touchpoint a brand has with its customers. And if you’re not advertising where your customers are, you can bet your competitors are. If spending thousands of dollars, building an integration, and waiting months to see results with Data Clean Rooms or traditional data augmentation platforms isn’t for you… Try AdZoom today for just $5 per line item or campaign. Target your campaigns with new audiences, dimensions, and campaign triggers you won’t find in your ad platform to find your next customers before your competitors do. If you’d like to set up some tests together register here and shoot me a note. https://adzoom.ai/signup/ It only takes about 20 minutes to get started. #adtech #GoogleAds #DV360 #cookieless #adops