Michigan Mortgage Lenders Association’s Post

The META pixel meets Mortgage Lenders & Brokers Yet ANOTHER reason why the US needs data PROTECTION like the EU rather than subjectively (and loosely, poorly) defined 'privacy.' When someone applies for a mortgage, they trust a home loan lender or mortgage broker with some of the most sensitive information they have: information about their credit, their home, and the personal details of their lives. Unbeknownst to those prospective homeowners, they may also be sharing that information with Facebook. The Markup tested more than 700 websites that offer loans for people looking to purchase or refinance a home, from major online brokers to lesser-known regional lenders, and found that more than 200 of them share some amount of user data with Facebook. On their sites, these companies embedded the Meta Pixel, a small piece of tracking software that shares visitors’ information with Facebook. As users filled out mortgage applications or requested quotes for mortgage rates, the pixel tracked information about their credit, veteran status, occupation, the specific homes they wanted, and more.

Thank you so much! So happy we could help you! From Day 1 Kelly was amazing to work with and ensured that any questions we had were answered in a timely manner. I would recommend that anyone looking to purchase a home reach out to the wonderful team at Fairway to help you take that next step. - Amber B If you are looking to buy a home or refinance, call Kelly. She cares, and she's great at what she does. Need more proof? Google Kelly Phillips, Fairway Mortgage: Check out the reviews for yourself, then call Kelly or comment APPLY in this post, and we’ll send you a link to apply online. Do you want to check out a mortgage calculator? Comment CALCULATOR, and you’ll get a link to one in your DMs (you can also DM us). Kelly Phillips (NMLS#552587), Branch Manager - Licensed in SC, NC, GA, FL, VA, KY, IN & OH | 843-209-8805 | 901 Island Park Drive Suite 201, Daniel Island, SC 29492 Copyright©2024 Fairway Independent Mortgage Corporation (“Fairway”) NMLS#2289. 4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. All rights reserved. Testimonial shared with borrower's permission. Fairway is not affiliated with any government agencies. These materials are not from HUD or FHA and were not approved by HUD or a government agency. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without notice. All products are subject to credit and property approval. Other restrictions and limitations may apply. Equal Housing Opportunity. Georgia Residential Mortgage Licensee #21158. #SC #Mortgage #HomeLoan #RealEstate #Testimonial #Communication #Timely #GreatTeam

Consumer’s should ensure their data is safe, is not shared, and that they really know who they are working with and not relying on a stated rate that appears too good to be true. The Mortgage industry is an important industry that should ensure only licensed mortgage originators,mlo, work with clients as their fiduciary. Consumers should know the difference and or be warned about the difference. Someone who works out of a basement with unsecure wifi, no overhead, no oversight, no employees and and only wants to make their own mortgage payment has different motivations than the client or Realtor. A professional mlo that is managed and monitored by compliance and a strong operations team of an established highly credentialed mortgage company ensures the safety of the consumers data, Realtor’s reputation, and home purchase. Realtors should ensure their referrals go to the safest known path to ensure they do not get entangled in the aftermath of stolen data, identity theft, or worse. www.southeastmortgage.com #atlantarealty #atlantarealestate #atlantarealtors #atlantarealestateagents #atlantamortgagelender #atlantamortgage #atlantaloans #atlantahomesforsale #atlantalenders #mortgage #homeloan #mortgagepro #mcdonoughga #MortgageBankersAssociation #NationalAssociationofREALTORS #AmericanBankersAssociation #NationalMortgageNews #TheWallStreetJournal #FoxBusinessNetwork #HousingWire https://lnkd.in/eDjcFGad

Just wanted to share with my network! If there are any brokers out there looking to elevate there business, to provide a lasting impression to your clients at the end of their mortgage journey. Look no further than our Home move boxes! What if we can bridge that gap between the Mortgage Advisor and the client and create a physical connection which the client would receive when they move into their property, or a simple thank you for their remortgage. This creates are more tangible/emotional connection for the client. And with the research we have collected over the years, we know that once a client receives one of our boxes, they are more likely to re-use the same service on renewal. ⭐️Bespoke packaging ⭐️Customer lid stickers inside the box with a personal branded message and named directly to the client receiving the box. ⭐️QR codes embedded in the boxes to allow for quick customer reviews to your preferred review site. ⭐️We can include custom merchandise or any existing merchandise you already use. Increased customer acquisition and retention through referrals ⭐️Included social media Handles and Hashtags for each of posting pictures to social media We would like to explore the potential of working with you to make you stand out from your competition, leave a great lasting impression on your customers and encourage word-of-mouth recommendations and social media. Here are a few of the boxes we have done in the past! Please contact me at [email protected] Or call me on 07411128076

Prioritizing the needs of our clients and employing advanced digital media techniques is the key to achieving sustainable growth, rather than relying on special offers or rates below market averages. If you cannot reach the client, rates are irrelevant. Market rates are influenced by forces beyond our control, and everyone has access to the same rates. Attempting to lower them can lead to a convoluted situation that ultimately impacts the consumer. Identifying clients with specific housing needs should be the first step before introducing any promotions that might create confusion rather than addressing those needs. When a client's affordability isn't met, the actual interest rate becomes less relevant. The cost of offering rates below market is shouldered by someone, and without assessing a client's financial situation comprehensively, their family's well-being is at risk. I am concerned that many mortgage companies prioritize volume and market size over what's truly best for their clients and their families. Ultimately, doing the right thing generates referrals, which are the bedrock of stability for stable mortgage companies. Always conduct due diligence on your lender. Search for "mortgage whistleblower cases" on Google. It's crucial to ascertain if they've been involved in any fraudulent activities with HUD (FHA), Fannie Mae, or Freddie Mac. Trust is a vital component for consumers and the agencies that serve our clients. #atlantarealty #atlantarealestate #atlantarealtors #atlantarealestateagents #atlantamortgagelender #atlantamortgage #atlantaloans #atlantahomesforsale #atlantalenders #atlantaassociation #mortgage #homeloan #mortgagepro

Real estate gents are asking me how am I still able to generate home buyer leads off of Facebook for not a ridiculous cost. Here is the current campaign I am running and some quick results as of March 19th: 1. McHenry County Zillow - this campaign did okay but we noticed the quality of leads was not as good so we've decided to make it a bit harder for people to fill out the form and start filtering leads as they come in. 2. McHenry County ZIllow - *adjusted - is the current campaign that is brining the most qualified leads because we're asking two major questions on our submission form: - What is the mortgage payment you're looking for - that allows us to estimate the buying purchase power. - What is your credit score - allows us to figure out what method to take when reaching out. Current CPA: $6.52 In the next 10 days we're going to run a re-marketing campaign to those WHO were interested in the AD #1 but did not fill out the form; goal will be to get into $3-$4 per lead. BUT, this is not easy as it looks. The new obstacles are: a) recent regulations and blocking cold calling/txting b) very difficult to get a hold of people c) the time to close is around 172 days because of the inventory shortage What are you currently doing to attract new clients for your mortgage/real estate business?

Revolutionizing Mortgage Tech: Joe Wilson on Video Marketing & Industry Insights Fintech Hunting Episode #213 In an engaging new episode of the FinTech Hunting Podcast #213, I welcome Joe Wilson, the visionary founder and CEO of Social Coach. This episode is a must-listen for professionals intrigued by the synergistic power of technology and personal interaction within the mortgage industry. Key Highlights: 🔥Tech Integration in Mortgages: Joe discusses the critical role of technology in enhancing internal operations and user experience, highlighting common issues like low adoption rates and the importance of seamless integration across platforms. 🔥The Power of Video Marketing: Emphasizing video's impact, Joe shares insights on how effective digital presence can strengthen in-person relationships, making interactions more memorable and personal. 🔥Innovative Tools for Loan Officers: Most of the conversation is dedicated to Social Coach's tools that simplify video content creation for mortgage professionals. This technology empowers users to produce engaging content effortlessly, featuring auto-captioning, music integration, and automatic posting. 🔥Event Attendance and Industry Networking: Joe and I share our experiences and the undeniable value of attending industry events like the Innovators Conference and the Michigan Mortgage Lenders Association luncheon to stay connected and updated. Why You Should Listen: This episode offers an invaluable peek into how embracing technology and video marketing can revolutionize customer interaction and operational efficiency in the mortgage sector. Whether you're a loan officer, marketing manager, or tech enthusiast, Joe Wilson at Social Coach's insights will inspire and equip you with the tools to excel in today's digital-first landscape. Tune into this enlightening episode of the FinTech Hunting Podcast to learn more about the transformative tools discussed and how they can elevate your professional efforts. Watch here- https://lnkd.in/eYHSuT4c Listen here- https://lnkd.in/eXtxCmNs Dana Ventura James Morin Daniela Bigalli, CMB®, AMP Joseph Dahleen Sue Woodard Ashley Gravano Kelcey T. Brown Heidi G. Belnay Heidi Iverson Robert Houser Jim Hemmer Andrew Mears Division Manager Nicholas Rutherford Andrew Penner George Schultz Brian Zitin Alec Hanson Trevor Gauthier Chelsea Peitz Suha Zehl, CMB®, AMP, CCP, CPM Eloise Schmitz Suzy Lindblom Rocky Foroutan Rock Primas, CMB Melanie Cornelius John McCrea Darcy Patch Dan Bailey Alisa Grover Stew Scott George Chalmers Jen Peachman Liv Stone Kayla Kallander Cameron Watson Bridget Trevino Michael Kirk Christine Beckwith Erin Carvelli Scott Payne

Are you actively marketing the SimpleReverse Purchase Program (HECM for Purchase) to your Realtor Partners and Senior Customers? If not, you may be “missing the boat!”   The 2023 HomeBuyers and Sellers Generational Trends report indicates that the Baby Boomer generation, both older boomers, age 68-76, and younger boomers, age 58-67; now make up over 39% of the home buying market today! For many of these buyers, the HECM Reverse Mortgage for Purchase (H4P) could represent a great financing option. Most boomers are selling previous homes and realizing large cash gains from the sale and then looking to buy their “right-sized” home for their retirement years. The HECM for Purchase can be a great way for them to either:   1) PRESERVE some of the CASH gained and/or 2) INCREASE their PURCHASING POWER on their next home!   Here at Simple Reverse Lending we have introduced our SimpleReverse Purchase Program to help you capitalize on this market by providing tools and resources to help you get in front of your realtor partners to educate them on this program and help them sell more homes to their senior customers through the use of the reverse mortgage for purchase program. We have created an E-Book to help educate both you and your realtor partners on the program, we have marketing flyers available for customization and a support team to help you run numbers for your customers to show them what they can qualify for and how the reverse mortgage can help them preserve cash or increase purchasing power!   All of these tools, combined with a great understanding of the time sensitivity in getting your purchase loans closed on time, a common sense approach to underwriting, and understanding of how the FHA Purchase Contract needs to be written and an overall ability to help you get these purchase loans closed on time with little hassle or headache make the SimpleReverse Purchase Program a great tool to help you expand and grow your purchase business this year!   Reach out to me TODAY to learn more about the SimpleReverse Purchase Program and how Simple Reverse Lending can help YOU GROW YOUR BUSINESS!!   You can also visit our website at https://lnkd.in/gH5s69sM to learn more about Simple Reverse Lending and our SimpleReverse Purchase Program! Bob Garczewski SimpleReverse Lending National Accounts Manager Office: (765)760-8931 Email: [email protected]

#sueknowsthescore, THIS ❣️❣️❣️❣️❣️❣️❣️❣️❣️ VantageScore®4.0 🥳🥳🥳🙌🙌🙌 #creditinvisible no more 💪💪💪 While others are #debating, #thinking and #waiting for #FHFA to require it, others are #leadingthecharge ✅ In June 2020, FHLBank San Francisco announced it would redouble its commitment to making homeownership possible for more Black households. ✅ In October 2021, FHLBank San Francisco launched the Racial Equity Accelerator, a two-year research and product advancement initiative with the Urban Institute to identify ways to close the racial homeownership gap. ✅ As part of that initiative, in October 2022, the Urban Institute issued an analysis, “Reducing the Black-White Homeownership Gap through Underwriting Innovations,” that detailed ways to use alternative data to expand the pool of eligible homebuyers and recognized the impact of VantageScore 4.0. ✅ In October 2023, FHLBank San Francisco published “Closing The Racial Equity Gap: A Call To Action,” which includes a package of recommendations for updating the housing ecosystem to close the racial homeownership and wealth gaps. In that report, FHLBank San Francisco highlighted the VantageScore 4.0 model as being more inclusive and particularly effective in communities currently excluded from the mortgage marketplace. ✅ Following the report, FHLBank San Francisco began a validation process that was completed at the end of 2023, validating the VantageScore 4.0 model as acceptable for residential mortgage loans pledged to secure credit from FHLBank San Francisco. #mortgagelending #expandhomeownership #financialinclusion #timeforachange Brian Vieaux, CMB Suzy Lindblom Michael Hammond JD, CMT Susan Hartsock Shawn Jobe, CMSP Wemimo Abbey Anthony Hutchinson Patelco Credit Union

Good morning to you all !! Here are my answers to the top 5 real estate questions I get asked… 1. How much is my home worth? The value of your home is determined by factors such as its location, size, condition, and recent sales of similar properties in your area. A real estate agent can provide a professional appraisal or a Comparative Market Analysis (CMA) to estimate your home's value. 2. How long does it take to sell a house? The time it takes to sell a house can vary depending on factors such as the local real estate market, price, and condition of the property. On average, it takes about 68 days to sell a home in the United States, but this can vary significantly based on location and other variables. 3. What should I consider when buying a home? When buying a home, consider factors such as your budget, desired location, property size, number of bedrooms and bathrooms, proximity to amenities, school districts, and potential for future appreciation. It's also important to get a home inspection and review any applicable homeowner association rules. 4. Do I need a real estate agent to buy or sell a home? While it's possible to buy or sell a home without a real estate agent, working with an experienced agent can be beneficial. They can provide market knowledge, negotiate on your behalf, handle paperwork, and guide you through the entire process, saving you time and potentially getting you a better deal. 5. How do I finance a home purchase? There are several ways to finance a home purchase, including getting a mortgage loan from a bank or other financial institution. To secure a loan, you'll need to provide financial documentation, such as proof of income, credit history, and a down payment. It's advisable to shop around for the best mortgage rates and terms. *only my advice Patrice N. Hardy,Broker/ REALTOR® Cell: 910-528-1014 WILKINS REALTY GROUP 202 E Arlington Blvd, H Greenville, NC 27858 OFFICE AFFILIATIONS CPAR - Coastal Plains Association of Realtors, Inc HUD-Housing and Urban Development NAR - National Association of Realtors NCAR- North Carolina Association of Realtors . #WRG .#Wilkinsrealtygroup .#Brokerhardy .#Patrice Hardy-RealtoratWilkinsRealtyGroup