Michelle Nwokedi’s Post

🫧 As retail media soars to new heights, there’s a question bubbling beneath the surface: Is it a sustainable marketing revolution, or just a bubble waiting to burst? At this year's Retail Media Summit UK, we’ll tackle this debate head-on in our must-see panel session: 💡 “Is Retail Media the Latest Marketing Bubble, and Is It About to Burst?” With retail media set to overtake total TV ad spend by 2028, the industry shows no signs of slowing down. But how long can this expansion continue before the bubble pops? Has retail media peaked, or is the best yet to come? What to Expect:  ✅ A lively debate featuring experts from Clinch, PubMatic, Particular Audience, and Qsic ✅ A deep dive into whether retail media has reached its limit—or if more growth is on the horizon ✅ Insights into the challenges that could burst the bubble as more brands and retailers jump in ✅ Exploration of untapped opportunities that could drive the next wave of innovation 📅 3 weeks to go until the UK’s original retail media event, taking place on the 16th October 📍 Location: Battersea Arts Centre, London 🔗 Last tickets remaining! Get yours here: https://lnkd.in/eygKGwVu Jessie Bove Dowd | Babs Kehinde | Nick Larkins | James Taylor | Taylor West | Emma Dean Path to Purchase Institute | {Capture} | Plan-Apps | Threefold

The Path to Purchase Institute Retail Media Summit is SOLD OUT, but we're on the list! Retail media is the most talked about subject in our industry, so we are excited to dive deep into this topic with the top minds in the business! We're most excited about discussing these hot topics: - Investing for incremental brand growth - Understanding the holistic impact of retail media - Applying measurement to retail media Will we see you there? We'd love to connect. Message [email protected] to set up time with our team! See you in Chicago! #P2PI #RetailMediaSummit

Did you catch the latest Threefold Unfold quarterly review? Myself, Justin Sparks and Samuel Knights chatted all things Retail Media, digesting the hot topics in the industry from the past couple of months. Some of the soundbites from this session I loved... ⭐ Don't believe the #hype, Retail Media isn't new. It’s actually just more exciting than ever. ⭐ Retail media is not a cash grab, and treating it as such will lead to failure. Above all else, retail media is media. The answer to who wins in this space—whether it’s a retailer or a business in finance or travel—is simple: businesses that use media to enhance #customer experience. Only these customer experience focused networks will come out on top. ⭐ Retail Media, whether in a physical store or a digital format, should be additive and data driven. That’s the key. Those who get the media #format, #messaging and #creative right will see brilliant results. Looking forward to diving into these hot topics and more with peers this week as we come together at the Ascendant Network Americas Boot Camp. #retailmedia #commercemedia #retailmedianetworks SMG | Plan-Apps

Somehow this was the only picture I have from the Retail Media Summit in Chicago this week (shout out to Shawn Tuckett for teaching us the new way to take selfies) & Michael La Kier. It was great catching up with partners & industry colleagues as well as meeting new ones! A lot of great information packed into two days. I think we can all agree (for those that went), we geek out when it's two straight days of nothing but RMN conversations. Three key takeaways I have from this (amongst many) are:1.) In-Store Experiences & ensuring we aren't disrupting the consumer shopping journey. 2.) We're all still optimizing, learning & growing. Not one Retail Media Network has it all figured out. It's important to have key technology vendor partners in place as well as being transparent with CPG partners and having those open dialogue discussions. 3.) Having a closed loop solution. Thank you to the Path to Purchase Institute for hosting another great RMN Summit. I can't wait to dig into all of the information I have brought back and continue to help grow our program and increase incremental sales for our members and vendor partners. #RMN #RMNSummit #RetailMediatakesoverChicago

BEFORE YOU JUMP IN THE RETAIL MEDIA NETWORK POOL No matter your thoughts on Retail Media hype or otherwise, it's hard to argue with the revenue growth so far and projections reaching $166 billion in 2025 (that's 22% of all global digital advertising dollars). Which likely explains why more than 200 RMNs exist today. However, before you [C-store Retailer] commit like 7-Eleven, Casey's, and Wawa, Inc. please consider these six strategic fundamentals of Retail Media Network Success: 1. Access to quality first-party audience data 2. Strong brand positioning 3. Commitment to PR 4. Prioritized tech investment 5. Joint annual planning opportunities 6. Advanced measurement capabilities "Retailers who are unable or unwilling to deliver on these six must-haves should think long and hard before starting the journey." - Michele Roney with The Mars Agency FYI - Axonet handles each of the above fundamentals after number 1 (retailers grant us access to audience transaction / loyalty data). Ask about our crawl / walk / run methodology for keeping CapEx down and CX up. Article link in first comment. #retailmedia #conveniencestores #commitment #partnerships

 Thoughts & takeouts from #Cannes now that I am back at Lewis Mansions.  I'll start with a great quote from Brian Morrissey great ‘The Rebooting’ newsletter: “𝘉𝘢𝘤𝘬 𝘸𝘩𝘦𝘯 𝘊𝘢𝘯𝘯𝘦𝘴 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘵𝘩𝘦 𝘱𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘰𝘧 𝘧𝘦𝘥𝘰𝘳𝘢𝘴, 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘨𝘳𝘰𝘤𝘦𝘳𝘺 𝘴𝘵𝘰𝘳𝘦𝘴 𝘵𝘰 𝘣𝘦 𝘩𝘦𝘳𝘦 𝘢𝘴 𝘣𝘪𝘨 𝘢𝘥 𝘴𝘦𝘭𝘭𝘦𝘳𝘴. 𝘉𝘶𝘵 𝘩𝘦𝘳𝘦 𝘸𝘦 𝘢𝘳𝘦. 𝘛𝘩𝘦 𝘧𝘢𝘴𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴 𝘢 𝘴𝘪𝘨𝘯 𝘰𝘧 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘵𝘩𝘦 𝘢𝘥 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘩𝘢𝘴 𝘤𝘩𝘢𝘯𝘨𝘦𝘥.” Yes, Retail Media Commerce Media were one of the top themes.  As Marco Steinsieck points out in his review of Cannes “𝘛𝘩𝘦 𝘮𝘢𝘫𝘰𝘳𝘪𝘵𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘢𝘤𝘩 𝘩𝘰𝘶𝘴𝘦𝘴 𝘢𝘯𝘥 𝘵𝘦𝘯𝘵𝘴 𝘸𝘦𝘳𝘦 𝘰𝘤𝘤𝘶𝘱𝘪𝘦𝘥 𝘣𝘺 𝘙𝘔𝘕𝘴, 𝘙𝘔𝘕 𝘵𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘢𝘨𝘦𝘯𝘤𝘺 𝘣𝘶𝘺𝘦𝘳𝘴, 𝘰𝘳 𝘙𝘔𝘕 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. Marco also points out that ““𝘵𝘩𝘦 𝘱𝘢𝘤𝘦 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨. Aside from, personal highlights included: #1 Two great sessions from Ascendant Network put together by Susan MacDermid and Marti Funk: -> The 'Frenemies' Panel on how RMNs should partner with the big holding company agencies - some very candid views exchanged between the Retail Media and Commerce Media heads of the big agency groups and the audience. We need a lot more of this! -> The RMN Ascendant Council lunch where the top folks from Retail Media around the world met. Some very interesting insights from United Airlines & how they are setting up their advertising network. #2 The Beet TV session with Parbinder Dhariwal, VP CVS Media Exchange (CMX) Marcus Harper from The Trade Desk and Amie Owen from Kinesso Commerce - which set the tone for the week talking about audiences data. #3 The Kroger Precision Marketing / 84.51˚ team of Cara Pratt & Brian Spencer had a fantastic panel with Diana Haussling of Colgate Dana McGraw from Disney called "Creating the Happiest Place in CTV" - an eye-popping insight into the use of audiences data as well as team structures on the back of Retail Media. #4 Boston Consulting Group (BCG) Retail Media 3.0 panel with Lauren Wiener Cara Pratt Parbinder Dhariwal Richard Nunn #5 Speaking at Nectar360 Retail Media Summit (big thanks to Alice Anson and Amir Rasekh) & seeing Paul Brooks of Coles 360 showing how Retail Media is done 'down under' #6 IAB Morning breakfast on Instore Measurement hosted by the inimitable Yara Daher & Jeffrey Bustos #7 Speaking in the Palais about Creative, Media Commerce Combined featuring some great brand case studies. And Cannes is really the best place to make new friends and hang out with old friends such as Lauren Livak Gilbert Jessie Bove Dowd Andrew Lipsman Keith Bryan Keith Browning James Bauer Jon Harding John Georgas Darren Jacobs Shenda Loughnane Most fun? Doing the "Cannes Sessions" Daily Round Up Podcast on That's What I Call Marketing with Conor Byrne!  

As a retailer, convenience has its challenges... Servicing thousands of smaller shops in built up areas across the entire United Kingdom isn't easy. Missions are impulsive, impromptu, and impatient. High footfall in a condensed space puts pressure on queues & service. Trips are completed at pace. Aisles have to be multi-category, making merchandising and store navigation tough. ...but as a media network there's an incredible opportunity for our advertising partners to grow their brands... Coverage: We have 2,400 stores; at least one in every post code area. Reach: As the market leader in convenience, over 11m shoppers visit our c.2,400 stores every month. Frequency: We are the 2nd most visited grocer, with over 15m transactions every week. Attention: High footfall combined with fewer aisles equals greater ad visibility. Shopping habits: Unplanned missions, without a shopping list & completed at pace, create more opportunity for brands to make purchasing decisions easier for shoppers. Convenience retail: Convenience and Supermarket missions are distinct, serviced in a different context against different needs. Brands can unlock more growth by effectively using both. Follow Co-op Media Network or visit https://lnkd.in/g9sSV6VZ to stay in touch. #CoopMediaNetwork #Coop #SMG #RetailMedia #Convenience #FMCG

💡💡 How can brands master Retail Media? The consensus today was through integration! 💯 Integration as part of a full funnel plan 💛 Integration with multiple agencies 🤌 Integration with budgets 🫶 Integration with multiple teams internally Why? Because the best in the business start with the consumer at heart and work backwards. To quote Victoria Keenan, 'the consumer is our boss,' so Retail Media is crucial to Bayer's marketing planning. By collaborating with Sales and Marketing functions, brands are now truly understanding campaign performance through Retail Media. To echo Matt Atlay and the work from L'Oréal, it's important to find 'the sweet spot' to not silo teams and plans. Otherwise brands won't be able to scale activity that's performing and learn from each other against consumer behaviours. For anyone who missed SMG's webinar this morning with Boots Media Group, some of our top takeaways are below 👇👇 {Capture} / Plan-Apps / Threefold-Agency #retailmedia #commercemedia #media

We had a great day at the InternetRetailing hosted event, Retail Media X, this week! We had the opportunity to hear from industry leaders through thought-provoking presentations and engaging fireside panel discussions. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝘀 𝗸𝗲𝘆: Retailers will win with brands if they are collaborative and transparent with their data. Showing what’s working, as well as being open and honest around what’s not worked, in a standardised framework, is key to driving long term business growth 𝗧𝗵𝗲 𝗙𝘂𝗹𝗹 𝗙𝘂𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: Retail media is extending out of the store and into the upper marketing funnel, way beyond the short term ROAS metric. However, to win against more traditional brand building channels, evolved metrics that prove ROI need to be adopted. Conversely, for retailers to attract brand budgets into their owned store and online spaces, it is important to create and curate immersive brand experiences, delivered consistently and at scale. 𝗧𝗵𝗲 𝗳𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 £: There are no new ‘retail media dollars’. A fragmented and complex ecosystem of retailer walled gardens will become an increasing barrier for brands to navigate. The Retail Media industry needs to work collectively to attract spend from other channels. Retail Media Networks must be able to integrate easily into an agency’s media planning and buying process through use of consistent formats and technology to deliver a frictionless end-to-end trading experience. Colin Lewis talked about ‘The Chasm’ a retailer must traverse - the elements of its business to address in order to move from a trade income business to generating incremental retail media revenue successfully. One of our favourite slides of the day and a change management challenge we know well! Thank you to all the speakers and organisers for an enlightening event! It’s always great to catch up with old faces as well as making new connections – nothing beats those face-to-face interactions! #retailmediax #retailmedia #fmcg #retail #media #data #marketing #cpg #brand #agency

Measuring the incremental impact of retail media remains a marketer’s top challenge. There’s no silver bullet or one-size-fits-all approach, as our VP of Retail Media Kevin Weiss explained at his presentation at Path to Purchase Institute's #RetailMediaSummit in Chicago. In fact, incrementality can mean something different depending on the person and their business goals. But here's the silver lining: scalable tools to measure contextual incrementality indicators can be beneficial to *everyone* for driving effective decision-making. Want to learn more? Here are six innovative approaches that brands and agencies have used to unlock incrementality insights in retail media: https://okt.to/KmTLVc