Media Federation of Australia’s Post

📢 LESS THAN 2 MONTHS TO GO until MFA EX 2024! ⬇ A reminder below of last year’s incredible MFA EX events in Melbourne and Sydney – inspiring more than 2,500 attendees! – as motivation to book your tickets to MFA EX 2024. Join us in September for ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness.💡 Tickets available here: https://lnkd.in/gb4NRKT MFA EX Melbourne: Thursday 5 September, Timberyard MFA EX Sydney: Thursday 19 September, White Bay Cruise Terminal Sophie Madden Louise Clarke Jessica Havard Chris Colter Sophie Price Grant LeQuesne Sophie Langton Catherine Rushton Max Broer Lisa Leach Claire Fenner Emily Cook Renae Joseph Ashley Szmerling Sue Squillace kerry field Joshua McDonnell Jonny Cordony Zoe Edwards Nick Keenan Philip Pollock Andy Holford Edward Heaney #MFA #MFAex2024 #wearethechangers

This year’s MFA Awards finalists and winners were chosen by a cohort of more than 100 judges, consisting of close to 50% client CMOs – more than ever before – helping to bring a strong advertiser voice to the selection process. We’re proud to share what our panel of Signature Judges had to say about the experience. Diageo Head of Global Media Sarah Sorrenson said: “It is a real privilege to once again be judging at the MFA Awards. To cut through and drive behaviour change and business impact in today’s media landscape requires bold, innovative and sophisticated media thinking – and it was great to see so many examples of this in the award entries.” Buy tickets to the MFA Awards: https://lnkd.in/gDWg_Swm #MFA #MFAawards2024 #wearethechangers Sophie Madden Louise Clarke Chris Colter Sophie Price Grant LeQuesne Sophie Langton Catherine Rushton Max Broer Lisa Leach Jessica Havard Joseph Pardillo Jimmy Hyett Caroline Hugall Philip Pollock Scott Laird Des Odell Chris Nardi Maria Grivas Nick Keenan Warwick Taylor Anna Preston Jacquie Alley GAICD Claire Fenner Sue Squillace Jonny Cordony

Power moves from a paramedic and a scientist: At the recent MFA Leadership Series in Melbourne and Sydney, 450 leaders gathered to hear from seasoned paramedic Leigh Anderson and neuro-performance scientist Dr Kristy Goodwin, CSP on how stress affects us, and practical ways to manage our reactions in high-pressure situations and enhance our emotional regulation. Read more about it in this MFA Newsletter article: https://lnkd.in/g4-d5PK6 Michael Tramonte Lauren Bauer Ryan Varley James Graff David Carmody Florence Horwich Natasha Young Katherine Pochroj Angeline Hartono Sarah Moore Sam Murray Claudia Domingues Brett Eastwood Alessandro Vari Jamie Connolly Madeleine Corrigan Georgina Scott Mark Tzintzis Sarah Kramer Victoria Alvarez Begoña Loredo Herrera Elloise Wilson Xavier Cramer Aaron Paul Kate Noon Sabrina Ranasinghe Dee Hamza Harry Brownbill Louise Noble Fergus Ruddle Hannah Merrigan Linda Wong #MFA #MFA5plus #leadership #inspiration #wearethechangers

Did you know that clients of MFA agency members receive a 55% discount to the MFA Digital Foundations elearning program? The course equips clients with the skills they need to make better decisions – which ultimately benefits the entire industry! Registrations for MFA Digital Foundations close 9 August: https://lnkd.in/fzFfu3z An industry-recognised program created by digital experts, MFA Digital Foundations content is grounded in the real world and updated regularly to reflect changes in the media landscape. It sets a benchmark for what constitutes basic digital proficiency, ensuring a clear understanding of the digital landscape, including its language and terminology, the buying and trading models, and the evaluation and measurement methods of the key channels. Linda Wong Louise Clarke Mitchell Douglas Harriette Sheerin Jay Malig Owen Martin Rodney Leilua Ashley Wong Sophie Berner Daniel Mitchell Olivia Mosca Michelle Lee Renae Joseph Gunn Kannikar Flaminia Sapori Janice Morgan Ros Allison Katharine Nguyen Sue Squillace Georgina Rix Jessica Farrell Anushka Methananda Madel Guevarra Louise Noble Mark Duffy Frazer Comley Laura Boatman #MFA #MFAdigitalfoundations #digital #certification #wearethechangers

MFA Awards and MFA EX are not possible without the support of our generous partners, such as Gold Sponsor OzTAM Pty Ltd, which shares our vision in making our people and our industry better at what we do. OzTAM CEO Karen Halligan said: “MFA EX and the Media Federation Awards are a must-attend for networking opportunities, information sharing and celebrating industry achievements. These events extend the long-running, invaluable ‘voice of the customer’ perspective MFA members offer OzTAM, while informing our understanding of how and where we can further assist in driving effectiveness and bringing value to advertisers.” #MFA #MFAawards2024 #sponsorship #wearethechangers Kevin Dillon Kim Portrate GAICD Kendall Paterson Megan Falconer Sophie Madden Chris Colter Sophie Price Grant LeQuesne Sophie Langton Catherine Rushton Max Broer Lisa Leach Jessica Havard

Today we are giving a Shout Out to the Changers of the Week who were recognised & celebrated between April and June. We've brought this group of impact-makers together from across our media agencies so you can explore who they are, and what they've achieved: from designing and implementing innovative workflow solutions to establishing supportive industry communities for working parents, conducting specialised learning sessions for colleagues, championing PRIDE awareness, and much more.    And we're doing a Shout Out for our next Changers of the Week. Next time you feel inspired and motivated by the dedicated work and impact of a media agency individual or team, tell us about it by nominating them for Changer of the Week - and we can shout about it together. https://lnkd.in/gCwTDTNA Andie Potter Ricardo Lima Lauren Thornborough Jarrod Girdler Grace Gray Jake Kerr Henrik Söderlund Dylan Mould Cristina Spizzica Daniel J. Cremona Linda Wong Louise Clarke Priya Harmalkar Linda Fagerlund Miranda Ward Matt Scotton Nathan Young Christie Meischke Jo McAlister Thomas Peck (he/him) Camille Alarcon Candice Veasey Scott Ramsay Will Hensby Samantha Smith Helena Snowdon Louise Romeo Malcom Connor Harriette Sheerin

💡Join us in September for MFA EX 2024 where we’ll highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness, all the while making the case for positive change.💡 Buy tickets before 30 July for an early bird discount: https://lnkd.in/gb4NRKT MFA EX Melbourne: Thursday 5 September, Timberyard MFA EX Sydney: Thursday 19 September, White Bay Cruise Terminal Sophie Madden Louise Clarke Jessica Havard Chris Colter Sophie Price Grant LeQuesne Sophie Langton Catherine Rushton Max Broer Lisa Leach Claire Fenner Emily Cook Renae Joseph Ashley Szmerling Sue Squillace kerry field Joshua McDonnell Jonny Cordony Scott Laird Peter Vogel Peter Horgan Virginia Hyland Imogen Hewitt #MFA #MFAex2024 #wearethechangers

To mark NAIDOC Week, we have collated a selection of Indigenous resources to read, listen and explore the richness and depth of First Nations culture. This experience is not only important, but transformative, with the oldest surviving culture on Earth having a lot to teach us. Avenue C shared with us the value they found in completing the First Nations Course - available to all MFA member agency employees, free as part of the SBS Inclusion Training Program.  Take a look here: https://lnkd.in/gzNkZgcm Elena Giannini Melissa Mullins Ed Passerotti Morag Cahill Joshua Green Asier Carazo Scott Laird Luisa Dalli Petrice Koutsis Philippa MOIG Bridget Wever Daniel Bradley Pawena Kaniah Charles Xu Alison Bongailas Nishi Jarver Jazmaree Dawson Linda Wong Louise Clarke Sophie Madden Melanie Aslanidis Special Broadcasting Service (SBS) Australia #naidocweek #blakloudproud

Join us on Thursday 19 September for the 2024 MFA Awards, Australia’s pre-eminent media awards, celebrating 25 years of change-making and effective media thinking. Book your tickets before 30 July to enjoy early bird rates: https://lnkd.in/gDWg_Swm #MFA #MFAawards2024 #wearethechangers Sophie Madden Louise Clarke Chris Colter Sophie Price Grant LeQuesne Sophie Langton Catherine Rushton Max Broer Lisa Leach Jessica Havard Claire Fenner Emily Cook Renae Joseph Ashley Szmerling Sue Squillace kerry field Maria Grivas Rosie Baker Joshua McDonnell Jonny Cordony Christopher O'Keefe Jimmy Hyett