Metro Services Group’s Post

Want to know how you can help support The Voilà Foundation this week? Weather for Thursday looks perfect for drinking wine, shopping, meeting the Canine Assistants pups, and enjoying live music so get your tickets today! Learn more below and don't forget to share with your friends!

THE MAKING OF A NEW AMERICAN CLASSIC - How is a groundbreaking, mouthwatering, new take on an old spirit born? Read on! Whiskey has seen a massive surge in popularity in recent years. In fact, according to Forbes magazine, the number of whiskey cases sold in the United States has increased every single year since 2010…read the rest of this blog and others on our website. See bio for details. Now shipping nationwide! #WatertownWhiskey #EscapeTheOrdinary #SanDiegoFilmFestival #sdfilmfest #sandiego #sandiegofilm #whiskeyrecipes #whiskeyblog

a solid brand and quality expressions...must try these new ones...

Some interesting echoes of Sir John Hegarty's MAD//FEST LONDON talk yesterday in Sir Martin Sorrell's talk today. Asked what he’d recommend to youngsters joining the industry Sir Martin said learn Chinese, Spanish and coding – not just because they’re useful skills, but because it’ll exercise your brain in a way that we don’t do enough of now. Whilst Sir Martin Sorrell also talked about trying tech fast, because it will change faster than you think, Rory Sutherland talked about what slow AI might look like. Sometimes we need to take time to do things, we need to put in the right amount of effort to achieve what we need to. Being more efficient can be easy to achieve, being more effective is often much harder. Thanks MAD//FEST – lots of great thinking to make the little grey cells fire up – now to slowly digest and think about the learnings to take forward.

Did you know that The Biggar Gin Co Ltd also makes a delicious Asian Spiced Rum? No? Well, now you do... this was a quick video I made for them recently. Watch the gooey molasses drip into a jar with some music playing in the background, the bottle lit from the back... ooh rum! Well that's what goes on my head when I watch it. Enjoy Six4 Productions #socialmedia #socialmediamarketing #drinkresponsibly #promotionalvideo #contentmarketing #contentcreation

Saw this while in the drive thru line for Raising Cane's Chicken Fingers. Not very #OG of Mr. Ice T, but highly effective. Yes, I bought the iced tea from Ice T. How could I not buy it? It was damn good. As it always is. Nicely done, Raising Cain’s! I will surely stop by again. For the chicken fingers *AND* the iced tea. Music by: Ice T, “O.G. Original Gangster.” 1991. #IceT #OG #ProductMarketing

A little something different for the blog this week! 🍷🥂 We sat down with friend, client, and wine expert Marcus Hanson to learn about selecting the perfect wine for your palate (a new word we learned, by the way). The best part? We learned it doesn't cost an arm and leg to find your next incredible wine experience. Click to read more: ⁠ https://lnkd.in/gJAv7k99

As it seeks to connect with younger drinkers in Latin America, Coors Light has teamed up with Ozuna, one of the region’s top pop stars. The Puerto Rican reggaeton star, whose songs regularly top the charts, recently released a new song inspired by Coors Light. The beer brand is featured prominently in the music video for the bouncy “Chill Conmigo,” which shows a stressed office worker, played by Ozuna, wishing he could get outside to chill with his friends, whether it’s poolside or on the side of the Rocky Mountains with a Coors Light flag planted at the peak. The partnership with Ozuna, who claims more than 47 million followers across social media platforms, includes retail components, a special can featuring the musician, ads and a sweepstakes where consumers can enter for a chance to win prizes. It has parallels in the U.S., where Miller Lite's teamed up with reggaeton star J Balvin to win over more Latino drinkers. Part of a larger program called “Ritmo Chill,” which urges consumers to relax with good music and a cold Coors Light, it’s aimed at increasing consideration for Coors Light among younger legal-age drinkers in Latin America. The brand’s strongest market is Puerto Rico, but it’s making a play in other countries, including Panama, Mexico, and Honduras. Watch the video here: https://bit.ly/3OMCnuq

Introducing ‘The Magic of Moderate Drinking’! ✨ Watch our new responsible drinking campaign to see how responsible drinking can take many forms for every individual. Ahead of the festive period, we wanted to show that you can choose to moderate without having to compromise on the fun! 🥂 Find out more here: #ResponsibleDrinking #Festive #Celebration #Moderation #MagicOfModerateDrinking

Sensory in Marketing is now new but it is fascinating to realise the power sounds have on us. Schools told to read books loudly as listening increases retention. Remember more, memorise effectively! Sounds, voice, music, noise and many other names instantly teleports our mind to the era we had seen and lived. Reminds of the emotions felt on first instance of a musical tune. Memories of the past seem fresh and as new. Ambience of a lounge becomes popular cause of the type of music it plays. Instantly calms or energises. Builds a character. Remember these jingles?? https://lnkd.in/dJMKw9A9 Which is your favourite adn what does it remind you of?