“Consumer spending will increasingly hinge on emotional connections with brands,” says Merkle’s James Riess. Read more about how experiences and loyalty are expected to evolve in CXM Today: https://ow.ly/1OZF50SCz5O
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Don’t think of personalization as “a goal or an outcome—it is a tactic,” says Holden Bale. Discover more tips from industry experts on how to apply it to marketing in Forbes: https://ow.ly/5qoT50SCzjm
17 Experts On How To Effectively Personalize Marketing Today
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How can organizations get started with building an #AI strategy? Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://ow.ly/mAk450Sz1as
You Need an AI Roadmap. Here’s Where to Start.
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What’s more important when creating a design: utility or experience? Watch this #FastCurrents episode to hear from digital experts on how to balance efficiency with having a rich brand expression: https://ow.ly/4Mbh50SCzfA
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Last week, we had the pleasure of welcoming Howard University professors to our Columbia, MD office, as part of an externship program. They worked with our Merkle champions and learned about industry trends - check it out 👉✨
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"AI is only as good as your data that feeds it," says Merkle Global President Pete Stein. Find out how marketers can succeed with #AI in this Ad Age article: https://ow.ly/Apsa50SzV4G
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com
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“The way to build a bigger audience isn’t by going broader; it’s by going narrower,” says Barry Fiske. Find more expert tips on how to expand your podcast following in Fast Company: https://ow.ly/lGzZ50SxjRz
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"Businesses have a unique opportunity to create lasting connections with their customers," says Ethan Hanson. Learn the three key traits needed to succeed in the experience economy in this Advertising Week article: https://ow.ly/8VFZ50Sxjvw
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"There's a common trap companies fall into – they start thinking generative AI is the solution for everything," writes Courtney Trudeau. Find out why an #AI roadmap is crucial for achieving your business goals in this article for The Drum: https://ow.ly/3cBN50SxjoJ
You Need an AI Roadmap. Here’s Where to Start.
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