Medina Tajzoy’s Post

Headed to Cannes? Join us for a refreshing Poolside Lunch & Spa Day on Thursday, June 20; a welcome retreat from the rush of the Croisette, hosted at a Private Villa just a short walk away. Enjoy spa services to recharge and rejuvenate, and the presentation of exclusive new research: “The Creator Rosetta Stone," presented by The Harris Poll, Jamie Gutfreund, and Pearpop. Space is extremely limited. RSVP on the link below to reserve your spot.

Introducing the latest edition of CREATOR NOW & NEXT, Pearpop’s quarterly creator trendspotting report. Dive into the future of influencer marketing with these four important trends shaping the industry: 1. Creators as Consumers: A New Market Force According to the Keller Advisory Group, 14% of U.S. adults aged 16-54 now earn income from their social media accounts. That’s 27 million paid creators influencing not just consumer behavior, but emerging as a significant consumer cohort themselves. 2. AI-Driven Creator Partnerships Revolutionize Marketing Artificial Intelligence continues to re-shape countless aspects of creator marketing. Brands leverage AI to sift through massive datasets, pinpointing the perfect creators for their campaigns based on engagement metrics. This tech-driven approach is redefining how partnerships are formed and executed. 3. Creators Propel Affiliate Marketing into a New Era The surge in creators participating in affiliate marketing is reshaping the digital commerce landscape, with platforms like TikTok Shop at the forefront. Fashion influencers on TikTok have seen a 50% increase in affiliate revenue by showcasing products directly available on TikTok Shop. 4. Micro-Influencers, Macro Impact Micro-influencers (10,000 to 100,000 followers) are the new stars of creator marketing strategies in 2024. Shifting from broad reach to quality engagement, these influencers emphasize trust and authenticity. Increasingly, marketers are amplifying content from more niche creators with paid media to achieve a killer combination of authenticity at scale. #CreatorEconomy #InfluencerMarketing #AI #AffiliateMarketing #MicroInfluencers #DigitalTrends #MarketingInnovation #Pearpop

Get a glimpse into “Share Your Gift with the World”, our creator campaign we launched with Microsoft this past holiday season, as we showcased our case study video at our ADWEEK panel during Commerce Week. We concluded our campaign with 107 million impressions, 1.1 million clicks, and an efficient CPC of $0.69, all while driving high intent, ready to shop traffic to the product pages of the nations leading retailers. We’re grateful to work with such amazing partners, while making incredible impact along the way! Pearpop