Media.Monks’ Post

Soaring to new heights at the AWS Partners Summit in NYC, 🚀 our very own Karli DeFilippo, SVP of Experience, shared the stage alongside Rachel Skaff, Director of Partner and Channel Sales, North America at Amazon Web Services (AWS). This exclusive event united 500 partners from across North America, offering valuable perspectives from AWS leadership, new services, and partnership opportunities. Karli took the stage 🎤 to impart insights on how Media.Monks helps its clients create engaging experiences with cutting-edge technology - balancing bold first-mover experiences that push the boundaries of technology, while smashing KPIs and finding new paths to monetization. And that’s not all! Tomorrow, AWS will bring together 10,000 AWS customers, including our own Christina Bender, Cassandra Gagliardi, Lewis Smithingham, Kosta Demopoulos, and Jacqueline Saplicki. Will you be there? Reach out to one of the Monks tagged to say hi. 👋🏼

We’re thrilled to announce that Ronald Lee has stepped into the role of Vice President of Growth for Platform and Experience! 📣 Working alongside Rogier Bikker, Managing Director, China; and Dixi Chern, Client Service Director, Shanghai; Lee will sow the seeds  🌱 of innovation and growth with his wealth of technology experience and integration expertise. In this new role, he’ll champion AI adoption in Shanghai, fostering collaboration across creative, technology, production and strategy teams to push the boundaries of integrating innovation into brand communications “Media.Monks’ commitment to innovation, evident in their development of in-house AI platforms like Monks.Flow, truly inspires me,” he says. “What excites me about Media.Monks is their threefold approach: a relentless commitment to staying ahead, a global-focused working environment, and a collaborative culture that requires zero ego. With this team, we can build what we have always imagined.” Read more over at LBBonline - Little Black Book 👇🏿

We love seeing our team members lifting each other up at ElevateHER. 🔝 Our New York, LA, San Francisco and Toronto offices recently hosted the latest edition of this event, creating a space for people connect, network 🫱🏼🫲🏽 and gain insights on navigating growth, mentorship and experiences in a corporate environment. Open to all employees, this event highlights our women leaders 👩🏾💻 and empowers everyone to learn more about themselves, grow their skills, and advance their careers. Check out the pictures from the event and stay tuned for our next ElevateHER session 👇🏻

We’re lifting the hood on our latest work with BMW: the new M5 Sedan. 🚗 As the model enters its 7th generation, it marks a completely new chapter with an electrified M HYBRID drivetrain featuring a V8 engine. We captured its dualistic nature and innovative design with 'Duality Untamed' 🎞️—drawing parallels between the model and its drivers. Directed by Knut Burgdorf, produced by Parasol Island, and starring Justin O'Shea, the film explores two contrasting worlds: the adrenaline-pumping performance and the progressive all-day driveability of electric power. Check it out below👇🏿

Marketers are buying into the idea that media buying is the golden ticket to success, 🏆 but is it really that simple? Over at LBBonline - Little Black Book, our Managing Director, Data and Digital Media, EMEA, Richard Smoorenburg, challenges the reliance on media buying and explains how to break free from this cycle to unlock greater value from your investments. 💸 “To thrive in today’s dynamic landscape, marketers must embrace a more nuanced and strategic approach, prioritizing audience engagement, data-driven insights, and innovation in messaging and channel optimization,” he writes. Read the full article 👇🏽

We’re Shure-ly thrilled to be shortlisted at Creativepool’s “The Annual” awards—not once, not twice, but 3️⃣ times! Our No Voice Left Behind project for Shure is up for the Social Good award. Plus, our Chief Creative Officer, Jouke Vuurmans, and our Associate Creative Director, Luis Albuquerque, are contenders for Creative Leader of the Year and Next Gen Talent of the Year, respectively. 🏆 In collaboration with the Living Tongues Institute for Endangered Languages, the No Voice Left Behind campaign uses MoveMic technology 🎙️ to record and preserve endangered languages, captured in an inspiring film that showcases the seamless blend of technology and tradition to protect cultural heritage. Learn more about the awards and cast your vote 👇🏼

The Euros is more alive than ever, and so is vivo Europe. 😉 Kicking off with an immersive launch at the European Cup 2024. opening ceremony in Munich, we teamed up with the technology company to help them score big ⚽ in the European market launching v40, the official smartphone of the UEFA Euro 2024. From strategy to production, we designed engaging experiences that leverage the celebratory atmosphere and revolve around the “crafted for your moments” message, 📢 as well as Vivo’s partnership with ZEISS. Check out the photos from the launch event👇🏾

If you want to connect with a more diverse fan base, AI is your MVP. 🏅 In this article over at Resumé, our Managing Director, Nordics and resident sports expert, Nora Strandberg Henriksson, explains how AI can make sports more accessible, inviting a broader audience to engage. “Personalization is about inviting people on their own terms: Maybe a sneaker-focused highlight package is what makes you feel welcome in the sports world,” she writes. “Technology can paradoxically become the key to making sport, perhaps the least manipulated form of entertainment, more accessible and inclusive.” Read the full article 👇🏽

Our work with Forever 21 is forever changing the game in ad testing. 📱 Through Monks.Flow, our AI-centric managed service, we partnered with Meta and used generative AI to create over 50 seasonal lifestyle ad variants for Advantage campaigns. 🤖 A testament to the operational efficiencies of gen AI, this approach allowed us to combat creative fatigue and speed up time to market, leading to a significant boost in CTR and incremental ROI. 📈 Read the case study to learn more 👉🏼 https://monk.media/4cq63ae