Media.Monks’ Post

Marketers are buying into the idea that media buying is the golden ticket to success, 🏆 but is it really that simple? Over at LBBonline - Little Black Book, our Managing Director, Data and Digital Media, EMEA, Richard Smoorenburg, challenges the reliance on media buying and explains how to break free from this cycle to unlock greater value from your investments. 💸 “To thrive in today’s dynamic landscape, marketers must embrace a more nuanced and strategic approach, prioritizing audience engagement, data-driven insights, and innovation in messaging and channel optimization,” he writes. Read the full article 👇🏽

The Formula.Monks are mixing up the perfect AI formula for you. 🧪 On July 10, tune into our webinar featuring Temporal Technologies’ Solutions Architect Steve Androulakis to learn how to implement AI into your business based on different scenarios. Plus, you’ll see how the world’s most innovative companies build their services and applications using Temporal to make them reliable to run, productive to enhance and easy to troubleshoot. Register now 👇🏼

We’re Shure-ly thrilled to be shortlisted at Creativepool’s “The Annual” awards—not once, not twice, but 3️⃣ times! Our No Voice Left Behind project for Shure is up for the Social Good award. Plus, our Chief Creative Officer, Jouke Vuurmans, and our Associate Creative Director, Luis Albuquerque, are contenders for Creative Leader of the Year and Next Gen Talent of the Year, respectively. 🏆 In collaboration with the Living Tongues Institute for Endangered Languages, the No Voice Left Behind campaign uses MoveMic technology 🎙️ to record and preserve endangered languages, captured in an inspiring film that showcases the seamless blend of technology and tradition to protect cultural heritage. Learn more about the awards and cast your vote 👇🏼

The Euros is more alive than ever, and so is vivo Europe. 😉 Kicking off with an immersive launch at the European Cup 2024. opening ceremony in Munich, we teamed up with the technology company to help them score big ⚽ in the European market launching v40, the official smartphone of the UEFA Euro 2024. From strategy to production, we designed engaging experiences that leverage the celebratory atmosphere and revolve around the “crafted for your moments” message, 📢 as well as Vivo’s partnership with ZEISS. Check out the photos from the launch event👇🏾

If you want to connect with a more diverse fan base, AI is your MVP. 🏅 In this article over at Resumé, our Managing Director, Nordics and resident sports expert, Nora Strandberg Henriksson, explains how AI can make sports more accessible, inviting a broader audience to engage. “Personalization is about inviting people on their own terms: Maybe a sneaker-focused highlight package is what makes you feel welcome in the sports world,” she writes. “Technology can paradoxically become the key to making sport, perhaps the least manipulated form of entertainment, more accessible and inclusive.” Read the full article 👇🏽

Our work with Forever 21 is forever changing the game in ad testing. 📱 Through Monks.Flow, our AI-centric managed service, we partnered with Meta and used generative AI to create over 50 seasonal lifestyle ad variants for Advantage campaigns. 🤖 A testament to the operational efficiencies of gen AI, this approach allowed us to combat creative fatigue and speed up time to market, leading to a significant boost in CTR and incremental ROI. 📈 Read the case study to learn more 👉🏼 https://monk.media/4cq63ae

Latin America’s flair lit up Cannes last month—and LatinSpots took notice. 👁️ After making our mark at the Cannes Lions International Festival of Creativity with 34 shortlists and eight Lions, this article shines a spotlight on the Latin American talent behind some of our most impactful projects. 🏆 From an innovative device that empowers illiterate individuals to a platform that helps fund Colombian retirees’ pensions, we’ve showcased the creativity and innovation that define our team. 🔥 “We are excited to see how Latin American talent continues to make a significant difference in the global creative landscape,” says Sebastian Carames, our Executive VP for Latin America. We value the diversity of perspectives and cultural richness that our teams around the world bring to the table. Cannes is an invaluable platform for Latin representation in the industry.” Read more 👇🏻

June 20 marked World Refugee Day and the release of Mohamed Al Tayeb’s new single. To raise awareness about the humanitarian crisis in Sudan, we worked with the Sudanese artist to tell his people’s stories through a music video shot in our Amsterdam studio. Over at LBBonline - Little Black Book, discover how our Senior Creative & Art Director, Joppe Soons, assembled a team that collaborated with Dutch director Dennis Overeem and a crew with stories similar to Mohamed’s, bringing this project to life. “Mohamed wanted to bring together many themes of the experience of being a refugee. From his loneliness and desperation of finding new ground to the difficulties of fitting in with new communities, but also the warm embrace of new people,” says Soons. “Building on that, we included a key narrative element throughout the music video; the Sudanese elephant, who themselves have been forced to flee their home country of Sudan as well.” Read the full article 👇🏽

We never miss a beat on AI, 🎵 and you can get in tune with these insights at The Drum. During the Cannes Lions International Festival of Creativity, Editor Cameron Clarke hosted a panel of leading players to discuss the impact AI is having on everything marketers and brands are doing. 🧠 Our own Chief Innovation Officer Henry Cowling was there to talk tools, challenges and opportunities alongside Ken Reisman, VP, Product Marketing at Adobe, Christine Maguire, Global Vice President at Tripadvisor, and Bastien Parizot, Global Vice President Tech & Digital at Reckitt. If you missed the session, watch it on demand now 👇🏿

When we learned what Teachleap was up to, we leaped 🏃🏽♀️ at the opportunity to help. We’re thrilled to share our partnership with this organization, which is committed to accelerating the Dutch tech ecosystem by supporting founders in their scale-up journey. 🚀 With the ongoing support of the Embassy of Dutch Creativity, we’ll assist start-ups in setting up top-tier marketing practices and forge stronger connections with the advertising industry. “We want to help scale-ups grow to the best of their ability, and with that, we will bring a new influx of marketing spend to the ad industry. It’s a win-win,” says our Co-Founder Victor Knaap. Learn more over at LBBonline - Little Black Book - Little Black Book Online 👇🏾