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⚡ Just published my new article on AdMonsters! ⚡ Thrilled to share my latest contribution titled "Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024"! 💡 Did you know? According to Juniper Research, companies globally are projected to face losses of approximately $100 billion due to ad fraud by the end of 2024. 😱 The cybercriminal community is constantly developing and testing new technologies to find more effective ways of siphoning money from advertisers' budgets. In my piece, I delve into strategies that AdTech platforms are implementing to ensure ad fraud security, including: - Fraud detection algorithms - Advanced analytics and AI - Ad verification partnerships - Industry initiatives Thanks to Lynne d Johnson for this amazing opportunity🎉 🙌 Check the full piece by the link below! #AdFraudPrevention #DigitalAdvertising #AdTechSecurity

“The power shift from marketers to the walled gardens in the last ten years is something that’s been allowed to happen. But advertisers have the power to demand transparency, speak with their dollars, and hold their agency partners accountable. The key is to understand the products that are being used, and use that same knowledge to monitor their campaigns more closely.” — Arielle Garcia, Advisor, Consultant, & Fractional Chief Privacy Officer “Imagine, if I went to your car dealership and stole 10% of your cars everyday, what would you say? There’s a real education gap in the industry. It’s important for buyers to know your partners and ask questions.” — John Vilade, Head of Sales at PREMION “In response to seeing ad fraud as ‘a cost of doing business,’ there are three factors to consider: Accept that fraud is happening. Invest money and time into protecting yourself against ad fraud. And reconcile with the need to make tough decisions.” — Mark McKee, GM at FreeWheel Today at #AWNewYork23, VAB EVP Danielle DeLauro moderated a critical discussion on brand safety vs. ad fraud with industry leaders. If you missed us today, stay tuned to watch on-demand next week.

🚨 Big News for Ad Tech Pros! 🚨 As we stare down a potential $100 billion loss to ad fraud by 2024, it's high time we double down on our defenses. Dive into our latest piece on cutting-edge strategies AdTech platforms are rolling out to fortify against these digital pickpockets. From AI-powered detection to ironclad partnerships, learn how the industry is evolving to keep your campaigns safe and sound. Let's talk solutions and sustainability in ad security. 🛡️ #AdTech #DigitalMarketing #FraudPrevention https://bit.ly/3wE5g5E

We are excited and honored to be one of the ad platforms achieving the certification of TAG’s Certified Against Fraud in 2023. AdView understands the importance of traffic quality and believes that all responsible parties should work together to clean up fraudulent traffic at their best effort and protect the interests of advertisers, thus ensuring a healthy industry as a whole. AdView has been using TAG’s DCIP list for prebid blocking and partnering with Protected Media, an MRC-accredited vendor to actively scan traffic quality since 2019. AdView also believes the supply chain transparency is critical for controlling IVT. Non-authorized traffics often have higher IVT risks than authorized ones. To support the transparency of the supply chain, AdView has supported both the IAB Tech Lab's schain and TAG's pchain years ago. #adview #antifraud #IVT #programmaticadvertising Please read more from the Trustworthy Accountability Group: https://lnkd.in/e6cXiCuH

Digital #adfraud has been brought to the forefront of our industry in 2023. To help marketers understand and mitigate the risks that it presents for brands, we invite you to download two recently released VAB Insights. Within "What is Digital Ad Fraud", you'll learn more about the common types of ad fraud impacting today's marketers along with tips for recognizing it in your campaigns, 40 definitions, 3 strategies to mitigate fraud and more. Within "What is the Digital Video Supply Chain", you'll learn more about the vast digital ad ecosystem comprised of over 200 companies whose opaqueness greatly increases the chances of fraud. You'll get tips on refining the supply chain for your own campaigns, 50 definitions, 5 ways to navigate the supply chain and more. Download What is Digital Ad Fraud ➡️ https://lnkd.in/ey5_CXVJ Download What is the Digital Video Supply Chain ➡️ https://lnkd.in/ejsZni62

Lisa Westlund, Director of Search here at seoplus , emphasizes, 'True ROAS optimization transcends mere numbers; it requires a holistic approach to ad fraud prevention.' This statement encapsulates the need for a strategic, comprehensive stance against ad fraud, advocating for the protection of ad spending through smart, targeted strategies. Dive into her strategies for a more innovative approach to digital advertising: https://lnkd.in/gtFwGHrj

Adfraud: Unveiling the Hidden Culprit in Digital Advertising Did you know that ad fraud is a silent saboteur lurking in the digital advertising world? It's time to shed some light on this overlooked threat and take action to protect your campaigns and your budget. Click fraud, IP fraud, and many other deceptive tactics are employed by fraudsters, causing advertisers to lose billions of dollars annually. But fear not! There are effective strategies to stay one step ahead and safeguard your ad investments. From advanced monitoring tools to implementing strict verification processes, it's crucial to adopt a multi-layered defense system against adfraud. Let's outsmart the fraudsters and ensure the integrity and effectiveness of our digital campaigns. Join the adfraud conversation and learn how to protect your brand's reputation, optimize ad spend, and drive genuine engagement. Together, we can create a fraud-free digital ecosystem! Ready to take action? Share your experiences and tips in the comments below. Let's empower each other to combat adfraud and secure a brighter future for digital advertising! #DigitalAdvertising #AdfraudPrevention #CampaignProtection #DigitalSecurity #AdFraudAwareness

A new report dives into the state of digital ad fraud. #digitaladvertising #adfraud https://lnkd.in/dHh-tJkv

🧨 Ad Fraud affects us all. In 2022, advertisers lost a staggering $68-81 billion globally to this issue 💰(Juniper Research & Statista). At pragmaticBOX, we're here to combat Ad Fraud with ad spending analysis, fraud network identification, and optimization for superior results. Let's protect your investments together. #AdFraud #DigitalMarketing #frauddetection

Enhance Your Agency's Credibility and ROI with Spider AF In the fast-paced digital advertising world, overcoming challenges like ad fraud is crucial for an agency's success. We've recently delved into an article discussing how Spider AF's ad fraud protection is transforming the landscape for agencies. Key Takeaways: Ad Fraud's Impact: Understand how ad fraud negatively affects campaign success and client trust. Credibility and Trust: Learn about Spider AF's role in protecting agency reputation and securing client campaigns. Ethical Advertising: Importance of adhering to ethical standards in advertising. Maximizing ROI: Insights on how Spider AF enhances ROI and delivers measurable results. Value Addition: The benefits of integrating Spider AF's free ad fraud protection tool. Budget Optimization: Strategies for reallocating resources to enhance campaign effectiveness. Data-Driven Decisions: Using legitimate user data for optimizing campaigns. This article is essential for any agency aiming to improve their credibility, ROI, and client satisfaction in today's competitive market. Read more: [Link in the comments] #DigitalAdvertising #AdFraudProtection #AgencyGrowth #SpiderAF #MarketingInnovation