Big shout-out to our incredible McCann Detroit team and our client partners at U.S. Bank for taking home some new hardware at the 2024 New York Festivals Advertising Awards!
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You follow Savannah Bananas, right? 🍌🍌🍌 I couldn't visit Savannah without seeing Grayson Stadium. That's where they play. Unfortunately, there wasn't a game going on. Heck, I wouldn't have been able to get tickets anyway. They're sold out for the entire season! But it was still cool to step on the grounds of greatness. Not greatness in terms of World Series rings like the Yanks. 💍 But greatness in terms of industry disruption, authentic entertainment, and social media content that not many brands can match. You've probably been following along with Jesse Cole and his story for years. Just like me. And it's been incredible to watch. Which means you know some of the things that make this team stand out: ⚾ Something unique at every game. ⚾ 2-hour limit on games, so they don't go on & on. ⚾ All sorts of extra rules to keep the game interesting - like no walks (instead they're called sprints), no mound visits, and fan foul ball catches are real outs. ⚾ Tickets are a flat $35 and don't scale based on demand. ⚾ There's singing, dancing, costumes, and craziness Their social media following is only one example of their success: 🔅 Instagam: 2.5 million 🔅 TikTok: 8.4 million 🔅 Twitter: 200k 🔅 Facebook: 2.2 million That's just evidence that what they're doing on the field matters and is making a difference. 🧢 Sports is like theater. Since it's live, you never know what to expect. And Jesse has embraced that to the absolute fullest extent. I'm glad I got to stop by and see the field. Just wish I could have caught a game. 🏟️ Maybe I'll be able to get a ticket next time they come to Syracuse or Cooperstown. Until then... Have you seen the Savannah Bananas yet? 🍌 Is it on your wishlist? 📑
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What are you currently watching? During happy hour last week, we were talking about shows and movies we’ve seen lately. Would you believe me if I told you amongst the four of us in a group, none of us had watched the same thing… Fragmentation is at an all time high; especially when it comes to viewership. However, live sporting events is one of the few areas left on TV and streaming that (most people) come together to experience at the same time. Live sports is a huge opportunity to reach often fragmented segements in one place and the social buzz that solid creative work at one of these events can generate can be monumental. After all, what’s better than advertising? Free advertising 😉 and with live sports earned media can be worth up to millions of dollars 💵 #outlook2024 #digitalmarketing Digital Surgeons ——————— Image of John Halley, president of Paramount Advertising and Mary Ann Reilly Senior Vice President, Head of North America Marketing at Visa during a panel on how broadcast networks are delivering live special events with brands at the core.
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US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage (16:9): A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... #DOOH #digitalbillboards #digitalsignage
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Planning an #advertising #campaign in 2024? Will your audience be at... the cinema? sports events? City centre? hospitals? restaurants and bars? local shops? theatre & gigs? or...all of the above and more?? Then it's time you took a look at Bus & Tram Advertising as part of your media mix - where there's a bus, there's people! Drop me a message if you'd like a chat... #2024planning #newyeargoals #profilebuilding #awarenessmatters #localbusiness
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US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage (16:9): A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... #DOOH #digitalbillboards #digitalsignage
US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage
https://digitalsignagepulse.com
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⚔ BILLBOARD BATTLES ⚔ For brands, standing out and staying relevant has never been more challenging. Today, individuals are estimated to encounter up to 10,000 ads in a single day. 🤯 With billboards as a key battleground, Miami is overrun by ads for accident lawyers, cruises, and nightclub promotions... So, I’ve been thinking about how BRANDED would look to shake up the sea of sameness… 🌪 If BRANDED did a Miami billboard campaign, which of these would you pick? 🧐 DISCLAIMER: I’ll be leaving the real branding work to the experts and sticking to the day job (don’t worry Dareen Layla Zaiat, Wybe Magermans 😂) #usexpansion #brandedmiami #revivethe305
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Mention the name Eric Cantona to any football enthusiast, and you're likely to be met with a knowing smile (or an eye roll from Liverpool fans). But utter the words "Au Revoir" to men over the age of 35, and you'll witness a transformation. Their eyes will light up, a childlike giddiness will take over, and for a brief moment, they'll be transported back to a simpler time. The ad in question was simple yet profound. Cantona, the enigmatic Frenchman, known for his flair on the pitch and his philosophical musings off it, chests the ball down to a standstill. As the camera zooms in, he utters the words "Au Revoir" and smashes the ball through the Devil, leaving behind a legacy that few can match. It wasn't just an ad; it was a cultural moment. What made this commercial so iconic? It wasn't just Cantona's magnetic presence or the poignant farewell. It was the timing. The ad captured a moment of transition, not just for Cantona but for football as a whole. It marked the end of an era and the beginning of a new one; The Premier League. And for those who grew up watching Cantona's exploits on the pitch, it was a bittersweet reminder of the passage of time. Fast forward to today, and while Nike's football ads are visually stunning, they often lack the raw emotion of their predecessors. The narratives, while slick, miss the heart and soul that made the early commercials so memorable. Modern ads, with their high production values and star-studded line-ups, often feel distant from the everyday fan. They're spectacles, no doubt, but they lack the excitement that made ads like "Good Vs Evil" so iconic. What the Cantona ad teaches us is the power of nostalgia. In a world inundated with content, it's the moments that evoke genuine emotion that stand the test of time. And for brands like Nike, the challenge is to find that sweet spot between modernity and nostalgia. It's not about the glitz and glamour; it's about connecting with the audience on a deeper level. And as the giddy reactions to Cantona's "Au Revoir" prove, sometimes all it takes is a simple message, delivered with a̵u̵t̵h̵e̵n̵t̵i̵c̵i̵t̵y̵ ̵a̵n̵d̵ ̵e̵m̵o̵t̵i̵o̵n̵ feeling. Ad; https://lnkd.in/dgzg-sjy
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Super Bowl Commercial 🏈🏟️ Kanye West and his team spent 7 million dollars on a Super Bowl Ad spot 😮 Turns out that was their entire budget for the commercial, leaving them no money for production of the actual commercial. What do they do? Ye films himself in a car with his phone. Is it crazy or is it genius? Let’s look at the results. In the 24 hours following the commercial Ye’s store did nearly 20 million in revenue!! 7M for the ad spot 0 dollars for the commercial Nets a return of 12 million and change Based off of the numbers it was a genius move! What can we learn from this? Maybe nothing. Maybe he is just a global super star and people will buy anything he does. Or maybe sometimes we put too much emphasis on something needing to be perfect. If they hired the best marketing agency and the best producers and developed the best commercial ever what are the chances it would have netted this same return? I think there are times when we need to just trust our talented people and let them cook. The end result may look different than you imagined but results are results. What do you think? Was it genius? Or was it terrible? #marketing #sales #kanyewest #yeezy #commercial #linkedin #art #music #fashion
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