🤝 We are thrilled to announce an exciting partnership with the University of New Brunswick that will revolutionize #DigitalAgriculture, progress #RegenerativeFarming practices and minimize the impact of #ClimateChange on farmland. 🌱 Our investment in UNB’s McKenna Institute, alongside New Brunswick institutions ResearchNB and The Government of New Brunswick / Gouvernement du Nouveau-Brunswick’s Department of Agriculture, Aquaculture & Fisheries will create a digital simulation that emulates farming with #RegenerativeAgriculture practices, with the goal of increasing the uptake of more sustainable farming, globally. The digital model will act as a simulation for farmers, a “digital twin” of McCain’s Farm of the Future, showcasing the environmental and business impacts of regenerative agriculture. ➡ This investment aligns with our commitment to implement regenerative agriculture across 100% of our global potato acreage by 2030. 🔗 Learn more about the partnership: https://lnkd.in/ggBZihyZ #WeAreMcCain #UNB
Congratulations, McCain and UNB! Looking forward to seeing the advancements in digital agriculture and regenerative farming.
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Great investment. Many Canadian farmers are leading sustainability efforts and regenerative agriculture is a vital part of the mix. An increasing number of corporations are now investing in scope 3 projects as a way of increasing uptake of sustainable practices including regen ag, We have developed a contract checklist to ensure they work for all parties: https://www.linkedin.com/feed/update/urn:li:share:7207018618545393664/?actorCompanyId=16213934