David Baer, host of the More Perfect Marketing podcast, seeks to uncomplicate the world of marketing by helping business owners understand the things that do (and don't) make a difference in marketing success. Monica sat down with David recently to chat about the important role that websites play in the success of business marketing and how intentional, targeted content can be the difference-maker when it comes to conversion. Is your online business presence engaging with your audience effectively? Check out Monica's guest spot on More Perfect Marketing to learn from her expert tips! Listen Now: https://lnkd.in/g_mifxCZ #podcast #marketing #onlinemarketing #website #digitalmarketing
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Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience. Discover the strategies to stay ahead during economic challenges, as we delve into how innovation during tough times can lead to remarkable growth. I'll show you the power of "they get me" moments and the art of creating authentic connections with your audience. So, if you're ready to unlock untapped potential and drive your small business toward success, join me today as I unpack the game-changing world of top-of-funnel marketing! It's time to make a meaningful shift in your marketing strategy and connect with a broader audience, bringing fresh energy and opportunities to your business. https://lnkd.in/eB2a_f7T #businesspodcast #marketingpodcast #bossproject #topoffunnel
How to See a 70% Increase in ROI with Top-of-Funnel Content — Boss Project
bossproject.com
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How to do great B2B marketing in 2024: (And build your Content Flywheel) 1️⃣ Publish snippets of content regularly on social platforms (LinkedIn, Insta, FB) 2️⃣ Track results to find your best performers 3️⃣ Turn them into long-form content (newsletter, podcast) 4️⃣ Snip that long-form content up. And then back to step 1. This is the best way to future-proof your business. Funnelling social media into an owned audience. You don't need a 20 chapter book about the "Content Flywheel" to understand this concept. It takes work and a lot of consistency. But it is this simple. You can reach thousands every day for free. Past marketers would have paid millions for access this. If you're looking to start your Content Flywheel, send me a message and I'll give you a personalized roadmap how!
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Repackage and share your existing content in different formats for extended reach. Here's how: 📝➡️📊 Turn blog posts into infographics for easy sharing. 🎥✂️ Break down webinars into engaging video clips. 🎙️💬 Create quote graphics from podcast episodes. 📄➡️📊 Transform articles into slide decks. 📚➡️📖 Convert case studies into narrative social media stories. Repurposing content keeps your feed fresh, reaches new audience segments, and maximizes the value of your hard work! Ready to elevate your social media game? 🌟🚀 Let's Chat 📞 (866) 397-6633 ➡ Visit expomediausa.com to get started today! . . #advertising #digitalmarketing #exponentialmedia #expomedia #socialmediamarketing #marketing #seo #leadgeneration
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The best marketing teams create content across a TON of different channels. But doing so can leave your audience lost… Here’s one way to connect the dots and keep them hooked instead 👇 Create content loops. - Someone downloads our win-loss exec summary template 👉 link to our win-loss podcast in the email. - Four customer interviews on our podcast on building a competitive intel newsletter 👉 link to our newsletter template in show notes and opening read of sho. - Battlecard templates, short-form tips, and a customer blog on building battlecards 👉 compile these resources together into a themed edition of the newsletter. (this does require making sure you’re avoiding RAC ‘Random Acts of Content’ and that there’s connective tissue between all of these channels.) The best content has a diversity of channels. But you have to connect them together for your audience to navigate.
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Remember when podcasting was just a hobby for some? Now, 26% of content creators are using it to reach their audience! 🎤 Whether you're looking to share your industry expertise or build meaningful connections, podcasting is proving its worth as a powerful marketing tool. For more info on the marketing trends of 2023 👇👇👇 https://hubs.ly/Q021y5Ly0 #MarketingTrends
Marketing Trends 2023: 9 Trends to Help You Power Through
https://mediatool.com
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A marketing strategy is an essential part of growing a business. It defines how you communicate your value to others and gives you a consistent face in the marketplace. But what exactly should your marketing strategy include? ✅SMART Goals: To focus and prioritize your goals upfront ✅Detailed documents to distinguish who your target buyers are. Leverage your customer and buyer personas ✅Have clear, compelling messaging. Create it with your end user in mind. ✅Create a content marketing strategy to generate leads. Leverage social media, blogs, and PR for traffic. ✅Distribute the content you create. Not only distribute but repurpose. A live interview can be turned into a podcast, a blog post, an email blast, and various snippets of social media content. Work smarter, not harder. Including these elements will help you reach your target audience and start bringing your dream business to life. Ready to kickstart your marketing journey? Check us out today! https://lnkd.in/eteu2fg8 #Marii #Mariimediaco #marketing #marketingtips #socialmedia #brand #brandidentity #branddesign #Pr
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Maximise your content's reach by repurposing it across different platforms. Transform blog posts into infographics, podcasts into video clips, or social media posts into email newsletters. This strategy saves time, ensures consistency, and caters to diverse audience preferences. Contact us at [email protected] or call 2348186572391 today. . . #Futuresoft #InsideFuturesoft #FuturesoftSolutions #BusinessSolutions #OnlineSolutions #DigitalMarketing #Digital #DigitalAsset #Itpartner #DigitalManagement #WeDoDigital #ProfessionalServices #Strategy #DigitalSkills #ContentMarketing #Marketing #DigitalMarketingStrategy
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Founder & CEO, Skalegrow - B2B Marketing Agency | IIM Bangalore | Podcaster | Speaker | Mentor | Helping B2B marketing leaders and CEOs do marketing right | 📅 Book a meeting now to transform your marketing
You should know this before starting to create content 👇. Creating content without a target audience in mind might result in an inefficient (and ineffective) use of your resources. In this video excerpt from the Youth Talks podcast with Devika Das, I share my thoughts on how to identify the right target audience for your B2B content marketing efforts. Watch it now! #marketing #b2bmarketing #contentmarketing #contentmarketingstrategy #contentmarketingtips
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While prioritizing the development of original content remains a focal point for companies, the potential impact of sharing curated content should not be underestimated. The efficacy of curated content lies in its capacity to offer valuable learning experiences and insights, thereby establishing credibility and value addition. This can include the following: - Industry-related updates - Third-party research findings - Official statements or disclosures - Engaging interviews (both video and written formats) - Comprehensive features - Informative podcasts SRC: https://lnkd.in/enWZ2zzP Digital Marketing Institute #ContentCuration #CuratedContent #ContentStrategy #ContentMarketing #CurationTips
What are the Top Digital Marketing Trends for 2023? | Digital Marketing Institute
digitalmarketinginstitute.com
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