Coming out of Paris Fashion Week, talk of celebrities is all the rage. As State Of The Art (https://lnkd.in/dAhC-Cxm) recently stated, celebrities "have reached a scale where they're beginning to directly compete with the very brands they once partnered with." In our latest OpEd, MATTE strategist Alexander Kropp talks about how the future of luxury is in the hands of those who entertain. "Artists live off direct engagement—they create, respond, and evolve in reaction to their cultural environment. They aren’t selling a product; they are the product. That’s why they are creating the most brand equity the fastest." Read more here: https://lnkd.in/dXE26caE
Noah Fidlin
1w
Living for seeing Charli XCX on my LinkedIN
"The future belongs to those who entertain. As Sir John Hegarty aptly puts it, "If your work isn’t entertaining, then who cares?" I couldn't agree more! Prime examples: Teyana Taylor at the Vogue runway show in Paris. Tobe Nwigwe's performances in partnership with Moncler. Kendrick Lamar's "The Pop Out" for Juneteenth. Great read!