MATTE Projects’ Post

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An absolute pleasure to collaborate with Eataly.

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On May 21st, Eataly Flatiron, our first flagship store in North America, was the stage for a grand celebration of New York City.   “Eataly Loves NYC” is a tribute to the city that warmly welcomed our beloved brand into the North American market and has been fundamental to our success today. In collaboration with MATTE Projects, Eataly created an 18-hour celebration honoring some of the city’s most esteemed industries: food, art, and music.   We are incredibly grateful to everyone who made this event possible, including our #Eatalian team members, agencies, producers, talent, and most importantly, our brand lovers who joined us for this amazing experience.

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