Nearly every DTC brand has had to adapt to the new normal and find innovative ways to acquire customers effectively and sustainably. Gone are the days of solely relying on digital ads to sustain long-term growth and here are the days of innovative and outside-the-box (or home) thinking. In our latest blog post, we dive into how DTC brands are leveraging out-of-home marketing. Read it here: https://lnkd.in/e5Y8HRfR #outofhomeadvertising #marketing #dtcbrands
Mates Inc.’s Post
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🚀 Discover how the evolution of retail media is revolutionising brand advertising strategies - a must-read article for market leaders and innovators alike. #retailMedia #Advertising #BrandStrategy
Retail Media Is Growing Up Fast - What Does This Evolution Mean for Brands? | LBBOnline
lbbonline.com
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#CPG brands, take note as you plan your 2024 advertising strategy. This year, NCSolutions took a fresh look at which advertising factors are critical for driving incremental sales. It turns out brand factors like loyalty, market share and brand penetration have a much larger impact today. Check out the MediaPost article to learn more about how the five keys to #AdvertisingEffectiveness have changed. https://hubs.li/Q026_N120 #marketing #advertising
It's Time to Rebalance Your Advertising Strategy
mediapost.com
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A recent study from Benchmarketing unveils the power of shifting a larger portion of resources to out-of-home media, resulting in a substantial boost in brand effectiveness and ROI. Elevate your impact and visibility in the physical realm! Dive into the details: https://bit.ly/3S9WdBD #MaximizeROI #StrategicMarketing #OutperformTheCompetition
New Study From Benchmarketing Finds Shifting Greater Share To Out Of Home Media Drives Higher Effectiveness And ROI For Brands - OAAA
https://oaaa.org
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How did brands revolutionize advertising in 2023? Discover the unconventional channels that reshaped the marketing landscape. Explore here: https://bit.ly/47TNpFq Story by: Benita Chacko #advertiaing | #marketing | #campaign | #advertisingstrategies | #marketingstrategies | #quickcommerce | #socialmediaplatforms | #advertisingplatforms | #brands | #brandmarketing | #socialemediamarketing | #marketingandadvertising
Beyond traditional mediums, where did brands advertise in 2023?
afaqs.com
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“Advertisers are looking to strike a better balance between performance and brand marketing… Ultimately, the two must work together.” Great piece by Digiday on the biggest challenge I hear from marketers daily — finding the right formula of transactional marketing and brand building. Channels like connected TV and programmatic direct mail will start to play a bigger role for brands looking to strike that balance.
'It's just going to be a competition of attention': Why performance marketers are shifting their priorities to build the brand
digiday.com
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'Stability with transformation': Insights into the turbulent landscape of 2024 advertising https://lnkd.in/gj85Yfd9 #advertising #marketing #management #strategy #culture #womeninadvertising #authenticity #brand #CMO #brandstrategy
'Stability with transformation': Insights into the turbulent landscape of 2024 advertising
digiday.com
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In today's busy market, standing out is key to success. But with so many ad options, it's hard to choose. Yet, there's hope! 💡 Kiosk ads are a powerful way to boost your brand's visibility and impact. 💼 Check out our article to learn why kiosk ads are a game-changer for businesses. 🚀 https://lnkd.in/d4CiGJ5F #kioskadvertising #branding #marketing #retail #retailmedia
Boosting Brand Visibility: How Kiosk Advertising Can Enhance Your Presence
poptup.co
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FYI: Snap ads platform update: driving performance and brand safety in Q1 2024: Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions. #digitalmarketing #marketing
Snap ads platform update: driving performance and brand safety in Q1 2024
ppc.land
