Mates Inc.’s Post

How one product launch flop forced New Balance to rethink their entire research and marketing process: https://lnkd.in/e6ZVN378 via The Drum #marketing #marketingresearch #campaignsuccess #newbalance #productlaunch

In the 14 New Rules, I really like #11: 11. Treat community like the first layer of brand. https://lnkd.in/eMr_qMQS https://lnkd.in/e66xjic2 #brandstrategy #products #services #marketing

Brand equity is the added value a recognisable brand brings to a product. It allows companies to charge premium prices, boost profits, and build customer loyalty through memorable, high-quality products and effective marketing campaigns. Learn more here: https://bit.ly/3xFGSB9 #Brand #Equity #Recognisable #Marketing

Last month we improved this brand's welcome flow revenue by 25% by adding a teaser. That's the only thing we've changed. And if you think about it, it makes a lot of sense. Nobody wants to get this pop-up when they're reading about the product. In this case, we already had a 60-second delay to not interrupt the customer's journey too much. But if your trigger is faster than this, you might upset some visitors by showing the pop-up too quickly. They'll close it, keep reading about the product and your brand, and they'll finally be ready to make a purchase. But they'd like this discount you showed them a few minutes ago. And without a teaser, they don't know how to do it. That's why it is so important to have it. BUT Here's the most important part of the equation: Make sure that your teaser doesn't hover anything. I've seen cases where brands had their teaser entirely covering the sticky ATC button. That just destroys your conversion rate and makes buying from you harder. Design it properly, make sure the entire experience is seamless and it'll help you get way more sales.

Tagline or Slogan [Which Brand Strategy Tool To Use] 🏷️ Tagline: Memorable words capture the unique value a brand offers. It solidifies your brand's position in the marketplace, communicating the difference you bring. Taglines last for years, supporting overall branding goals. 📣 Slogan: catchy phrase capturing the theme and value of a marketing campaign. Slogans support specific marketing goals, communicating key campaign differences. They can change with each campaign, allowing flexibility for testing different messages. 🔄 Evolution of Success: Iconic examples like Nike's "Just Do It" and Apple's "Think Different." These slogans started small and evolved into taglines, showcasing how successful campaigns contribute to broader brand evolution. 🌐 Your Brand's Journey: Where are you in your brand-building journey? Do you need a tagline for branding or a slogan for marketing? Understanding the fundamental difference is key. Share your thoughts in the comments! 🤔💬 👍 If you find this valuable, give it a thumbs up, hit follow, and let's continue the conversation. #Branding #MarketingStrategy #TaglineVsSlogan #BrandEvolution

🚀 Let's talk marketing strategy! Often in our campaigns, we tend to zoom in on our star products, showcasing their greatness. Nothing wrong with that, but sometimes we lose sight of our core objective: are we promoting a product or a message? 🤔 Marks and Spencer sets a brilliant example in their recent campaign, laser-focused on a single message: "Style." They've turned the spotlight on a non-core product category, menswear, emphasising that "Style has got to be across everything (quote from Anna Braithwaite, the marketing and branding director of M&S)." 🧥👔 Indeed, M&S is a lifestyle brand, and they've shown us that their message transcends tangible goods. In this era of message-driven marketing, here are three key takeaways: 1️⃣ Discover your brand message. 2️⃣ Concentrate on evoking the desired feelings in your audience. 3️⃣ Unleash creativity, whether in-store or online, to bring that message to life. 🎨💬 What's your take on message-centric marketing, and how does your brand convey its essence?Let's get started on this fascinating discussion! 📈☨ #MarketingCreativity #BrandMessaging #MarketingStrategy

FB Ads Tip: I found that Catalog ad is constantly a top performer for most clothing brands. There's something about that feeling of swiping through multiple cards/products seamlessly. Additional tips for improving your catalog ads: Create a custom product set for a specific collection > Add a frame around your product > Create a Lifestyle catalog instead of a blank background > Highlight the offer in the tag - If you learned something new. Repost this post and help other people find it. #marketing #fbads #performancemarketing

Did you know that using the right colors in your marketing campaigns can trigger certain emotions in customers, leading them to make a purchase or learn more about your product? Color has psychological connections to human emotions, and this connection can influence marketing. It's important to choose a color that seems appropriate to your industry and feels authentic to your company. Choosing a color that reflects your brand personality helps build a consistent and cohesive brand experience for customers. . . #marketingtips #branding #consistentbranding #brands #brandedmaterial #brandedmerch #brandedmerchandise #brandedproducts #brand #branding #onlinemarketing #marketingstrategy #marketingtips #focusmerchandising #fashionforward

Picture this… You're in the supermarket. Facing a bunch of different brands of the same item. You're tempted to grab the cheapest one… But, for some reason, you're pulled towards a particular brand. You can't explain it. But that brand nailed its marketing strategy, and you just proved it. For brands to stand out and appeal to customers… They must carefully select: → Colour → Shape → Imagery → Function → Graphics To present their brand and product in the most impactful way. Packaging proves as a positioning tool for the product's perceived value. So, nail your packaging solutions 👇 And you ensure your products are making it to the checkout. Are your products pulling in customers?