Great session yesterday at Mortimer House, hosted by Massarius and our partners, Ogury. A special thank you to Nick Fletcher and Becca Monahan for sharing with us their views on how data will be relevant for Global and Official Charts in the coming months and how focusing on the quality of their site, content and users is paramount. Thank you also to Greg West for talking to us about Publicis Media's test with the AOP Association of Online Publishers and Anonymised. We can't wait for the next session!
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https://lnkd.in/eBG8Q9g4 Want a way to navigate the changes coming? See what we are doing at Dailymotion to understand what consumers watch and build real personas for contextual marketing. We deliver personalization. #dailymotion #videoinnovation #pesachlattin #AdTechAdventures #uofdigital
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Media buyers rely on AAM’s Media Intelligence Center to find trusted cross-media publisher data. In April, we saw a 42% increase in downloads of Analyzer reports, which buyers use to create media strategies and plans. One of the top media agencies downloaded 49 reports last month to evaluate media distribution by categories, by geography and over time. Learn more about maximizing your media investments and finding verified premium publishers: https://hubs.li/Q02yDhFM0 #media #data #mediabuying #digitalpublishers
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The inclusion of sports events on #streaming platforms has triggered a transformation in consumer behavior. But to what extent? Discover more in the article linked below! 👇
📰 New press release about the consumption of sports content around the world, featuring a comparative analysis of user preferences in each region, written by Facundo Engel (Media Analyst at BB Media). Here's the link to the article: https://lnkd.in/d85ScHmD
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In case you missed it: our CRO Tim Braz sat down with MediaPost to discuss Publishers Clearing House (PCH) Media's permission-based and compliant data. You should check it out! Shoot me a note so we can chat about a data product I'm really excited about.
Not Your Grandmother's PCH: Sweeps Firm Leans Into Its Data Business
mediapost.com
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Working on Further and Longevity Gains. Former projects acquired: Copyblogger, Rainmaker, StudioPress.
Check out this article / interview with Michael Clinton on the "new longevity" and the massive opportunities for big brands who are currently sleeping on older consumers with plenty of cash to spend. And if you're a small business owner, digital entrepreneur, or freelancer, checkout my free ebook over at Longevity Gains to see how you can benefit from the longevity economy as well - https://lnkd.in/gC-WJ4-D
Founder and CEO of ROAR Forward. Former President/Publishing Director, Hearst Magazines. Bestselling Author of ROAR Into the Second Half of Your Life.
Thanks to the ANA (Association of National Advertisers) for this great interview on the new growth market of our time. The new 50 consumer has redefined the landscape for marketers. No longer brand loyal, with lots of discretionary income ($8.3 trillion in spending power across all categories), this group can no longer be ignored, neglected, or served up outdated and stereotypical images in advertising and marketing campaigns. Time for CMOs to recognize this seismic shift. #RoarForward Association of National Advertisers, 4A's, Ad Age, Adweek, Digiday, Christian Muche, Bob Liodice, Bill Duggan, Marla Kaplowitz, Jonathan Bottomley, Richard Parkinson, Paul Woolmington, Kirk McDonald, Carl Fremont, Ellen Oppenheim, Avivah Wittenberg-Cox, Chip Conley, Susan Gianinno, Jacynth Bassett, ROAR Forward.
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Adalytics report got you spooked? Or worse, your boss or the board? You're in luck - we (very coincidentally) released our whitepaper this week on this exact topic - how to avoid waste and fraud in programmatic. https://lnkd.in/gpYTDdED
ONCE AND FOR ALL
goodwaygroup.com
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Media buyers rely on AAM’s Media Intelligence Center to find trusted cross-media publisher data. In April, individual publisher report downloads were up 80% year over year. Agencies download batches of these reports to power their planning systems and reference throughout the year. One of the top media agencies downloaded more than 800 reports in April. Learn more about maximizing your media investments and finding verified premium publishers: https://hubs.li/Q02xyg9S0 #media #data #mediabuying #digitalpublishers
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