Marvel Stadium’s Post

Working with great clients and people to solve complex problems across sports and entertainment is a big part of what we do at Gemba. Here’s a sample of what we’re currently working on. #sportsbusiness #strategy #insights #dataandanalytics

Darts has arrived, but it’s what happens next that matters… Professional Darts Corporation CEO Matthew Porter revealed what is driving the mass engagement and what needs to be done to ensure the attention influx sustains on this week’s Business of Sport Key Takeaways 🔥 📺 The audience is huge, and has been growing for years The Luke Littler effect has brought more light to the sport, yet the appetite for darts is nothing new… BUT the hype feels different now. Build an established entity not a flash in the pan. ✨ Players becoming brands Van Gerwen, Price, Littler, Smith. The players are building profiles and darts will reap the rewards of individual celebrity. 🤑 More prize money = more opportunity Pumping more money into tournaments allows more players to view darts as the financially viable career path needed to build a sustainable ecosystem. 🤝 Build credibility through sponsorships? Does darts have a perception issue? Credibility can be built through partnerships established. The darts audience is a valuable and increasingly diverse group not to be neglected. 🌍 This is a global sport! It may have deep association with UK, but there’s hundreds of thousands of players from Japan to Australia to Malaysia to the US, ready to test themselves at the highest level. #darts #sports #sportsbusiness #leadership https://lnkd.in/e3reyyqY

https://lnkd.in/e5uUFeDg Oilstainlab this is a seriously cool video. For those that don't know the story, they created an alternate timeline Porsche, one that only existed in their imagination. Then went and built a real one that creates all of the imagined spectacle, drama and badassery. Follow the link and join in the fun. #automotivedesign #productdesign

Focusing on long-term commercial gains 💪 Sponsorship case study: English football club Hampton & Richmond FC have made a unique commitment to partner with Movember... for $0. The partnership includes: 1) Front of jersey placement 2) Support with fundraising initiatives 3) Delivering initiatives to help young people and parents talk about mental health through football environments Why would they give up their prime real-estate (front of jersey) to Movember for free, instead of a high-paying commercial sponsor? Principal owner and ex-strategy director of Liverpool FC, Stefano Petruzzo FRGS is focused on: 1) Values & culture: Building a values-orientated club with a strong culture 2) Differentiation: A brand that is unique and positively perceived 3) Commercial: A brand that is appealing to partner with (based on the above) Sponsorships always involves a value exchange... Although Movember aren't providing a direct financial benefit, the association delivers goodwill and a transfer in brand equity, which improves Hampton & Richmond FC's appeal and likelihood of obtaining future sponsorships and achieving broader commercial outcomes. Hampton & Richmond FC aren't alone - there are several examples of clubs in Australia and across the globe who've chosen to sacrifice short term $ (e.g. from wagerers) to ensure brand value alignment. #sportsmarketing #sportsbusiness p.s. Great read Andy Marston 👍

We Dare to Dream Trailer: https://lnkd.in/eEmh5WY3 (By Violet Films)   In the We Dare to Dream movie, we follow the story of refugee athletes as they prepare to compete in the 2020 Olympic Games. Telling these athletes stories, the film highlights their determination and resilience as they fight to compete for a place on the world stage during unthinkable situations.    Audazzio is the perfect tool to help share these types of stories. Audazzio enhances viewer experiences by seamlessly connecting seconds screens with what's on TV, expanding the opportunity to deliver more paired content with minimal (~1 second) latency. With the 2024 Olympics around the corner, imagine receiving facts about the athletes and the IOC Refugee Team as they are competing. Enhance the viewers experience and their connection to the athletes that are on their screen in real time. Engage with viewers across multiple platforms, extending branded content from their TVs to the phones in their hands. #secondscreens #engagement #broadcast

Virtual AR production is so stinkin’ cool

Pollstar's 2024 Mid Year Special Issue contains the Worldwide Rankings for Top Tours, Promoters, Stadiums, Arenas, Theatres, Ampitheatres and Clubs and the complete Mid Year analysis. View the issue here https://lnkd.in/eggyS3Q3

Topgolf is one of the most successful sports entertainment complexes with over 80 locations in the US and nearly 100 venues worldwide. ⛳ Learn their blueprint for scaling up without sacrificing profit in our webinar this week on Friday June 28 at 10 AM CDT. Topgolf’s Director of Business Strategy, Michael Miller joins us for a conversation on strategies to launch new locations, ensure ongoing profitability at existing ones, and how to take a swing towards innovation with both current priorities and future plans. 💯  RSVP now with the link in the comments below. #HospitalityGrowth #HospitalityOperations 

Beyond the Game: Elevating the Customer Experience. In an era where customer experience is what draws people in, the world of facility design and management has evolved significantly. From sports arenas to healthcare spaces, the focus is shifting towards creating immersive and personalized experiences for visitors.