Mars Petcare’s Post

Great article for emerging pet brands about how to stand out in the industry. We’re so happy to have Carol Frank as a mentor for the SKU Petcare Track! #petcareindustry #pets #petindustry #emergingbrands #emergingpetbrands #dogfood #catfood

Eight years ago, Malnight, Buche, and Dhanaraj launched a study of high growth in companies, looking at three strategies known to drive it: creating new markets, serving broader stakeholder needs, and rewriting the rules of the game. To their surprise, they discovered a fourth driver they hadn’t considered at all: purpose. Companies have long been building purpose into what they do, but usually it’s seen as an add-on—as a way to, say, give back to the community. The high-growth companies in the study, in contrast, had made purpose central to their strategies, using it to redefine playing fields and reshape value propositions. The purpose of Mars Petcare, for instance—a better world for pets—guided its expansion from pet food into the larger ecosystem of pet health. The purpose of Securitas—contributing to a safer society—led the firm to redesign its offering to include not just physical guards but electronic services and predictive solutions. This article explains how executives can develop and implement a purpose at their organizations. It also describes the benefits they’re quite likely to see once they do: - a more unified organization - more-motivated stakeholders - broader impact - more profitable growth. #purpose #why

It was the year 2004 when I had the pleasure of being part of the teamwork that created this advertising campaign in response to the growing competition from plastic solutions in the pet food sector. By chance today, I came across this photo, and it gave me a strange feeling, seeing how the world is changing rapidly on this topic... #workingwithpassion #sustainability #megatrends #communication #challengesandopportunities #teamworking #greatexperience

🐾🇳🇿 The Petcare industry is BOOMING! 🚀 📈 With 68% of Kiwi households owning pets (yup, I'm one of them), there's a huge appetite for pet products and services. 🐕🐱 As a brand expert at Tracksuit, I look after the Petcare vertical in NZ so I get the privilege of helping brands thrive in this exciting market. 🌿🌞 Here's the scoop (pun intended): 🌟 82% of pet owners consider their pets as part of the family. Your brand should too! 🏡❤️ 🌱 Eco-friendly products are on the rise, with a 45% increase in demand for sustainable petcare items. 🌏♻️ 🚀 The industry is expecting to grow by 4.7% annually. Don't miss the opportunity to be part of this success story! If you're in the Petcare biz, let's chat and unleash your brand's potential in this dynamic market. 🐕🌟 #Brandtracking #Pets #PetcareMarketing #Branding #NewZealand #Statistics #BrandExpertise #brand #puppylove

LUSH break into the top five on the Solent 250 Ranking! ✨🎉 Putting people at the centre of its business since being founded in 1995, Lush is responsible for creating the most fresh, innovative and anarchic cosmetic products in the Solent region. Striving to become entirely natural and sustainable, the business believes that providing personal service is the best environmental practice. From removing preservatives from its products and fighting for an end to animal testing to creating The Lush Prize and raising more than £50 million in the last five years for 3,500 groups, Lush is one of the most impactful names in the south of England. Lush is being considered for three awards from the Solent 250 Ranking: - Climate & Sustainability Award - Market Innovator of the Year - Leadership Team of the Year Sponsored by Vail Williams, BDB Pitmans and Evelyn Partners, these make up just half of the awards available from this year's ranking. For more information about the Solent 250 Ranking, click here: https://bit.ly/3TOFsNl #Solent250 #ranking #cosmetics #beauty #growth #businessnews #businessintelligence

Working with PremieRpet - innovators in the world of healthy pet food - on their expansion of their product line in the United States was a fun, engaging, and rewarding experience for the Wunderdogs team. PremieRpet reached out to Wunderdogs as partners in planning and launching under a new brand - complete with brand strategy, naming, and visual identity. This unique project focused on three main areas: 1. Crafting a new brand strategy and messaging that focused on the science-based approach that appealed to consumers and veterinary professionals alike 2. Developing the name Natoo Petfoods to highlight the brand’s origin in Brazil 3. Creating a bold, positive and authentic visual identity to amplify the brand even further Branded as Natoo, the client was able to make an impact in a crowded market by being able to own a credible voice of science told through warm storytelling. See the full case study of Natoo here: https://lnkd.in/eTpMqbJC #branding #brandstrategy #naming #visualidentity #messaging

The shift from "pet owner" to "pet parent" reflects a growing societal trend that Mars Petcare thoughtfully integrates into their brand messaging. This subtle but powerful language change demonstrates empathy and a deep understanding of the emotional bond between people and their pets. By embracing this evolving dynamic, Mars Petcare shapes expectations, positioning themselves as a brand that truly understands and values the special relationship between pets and their humans. #CoBranding #BrandPartnership #Branding #Marketing

🐾🌿 Exciting New Addition! 🐶💚 This week, in our "New Member" series, we're thrilled to showcase Fallon Holdings, a trailblazing addition to our Play It Green community! ✨ 🛍️ Launching an innovative e-commerce platform for sustainable pet products, Fallon Holdings is redefining eco-conscious shopping for pet owners. They’re setting new standards in the market, with a strong focus on sustainability and ethical practices. 🌍 We were incredibly fortunate to chat with Charlotte Fallon, the powerhouse founder of Fallon Holdings. By teaming up with Play It Green, they’re not just broadening their marketplace; they’re embedding their mission in sustainability and encouraging others to join the movement. 🌲❤️ 🔍 Curious to discover how Fallon Holdings is making a splash with their commitment to eco-friendly pet products and environmental sustainability? Dive into our full conversation! 👉 Discover the full story using the link in the comments. ✨ Celebrate the journey of sustainable innovation with Fallon Holdings – Please Read and Share! ✨ #FallonHoldings #PlayItGreen #SustainablePetProducts #EcoFriendlyShopping #PetOwners #MemberInFocus #EcoConsciousMarket #SustainabilityInAction #ClimateAction #SustainableBusiness #BeTheChange

Our furry friends and babies 🐶🐈 are part of our family and noone knows that better than Royal Canin who's tailored nutrition offerings help cats and dogs live healthy lives. Breaking through in a cluttered landscape in of images and messages is the challenge and this new #eRetail content standard developed in partnership with BRAND NEW GALAXY is the solution. These reimaginings are a team sports to big congratulations to the whole team! Olivier Blétry Martinez Daria Shilina @Olga P., Julia Waśkiewicz Klaudia Szarzyńska, Lukasz Mielniczuk, Agnieszka Grajda, @Patryk Kozłowski, Wiktoria Golba, @Olga Świątkiewicz, Marcin Jasnoch. #ecommerce #datadriven #retail #insights #retail #pets #CPG #ecommerce #contentmarketing #brandarchitecture #marketing #retailmedia #strategy #brandperformance

It's not the volume of your message but its relevance and simplicity that resonate. Patagonia's "Don't Buy This Jacket" campaign—a bold move that defied conventional marketing. Instead of promoting consumerism, they made us ponder our environmental impact. Far from a mere advertisement, it was a declaration of their values. Their strategy? Simple, yet profoundly impactful. More than being heard, it was felt and remembered. Less can indeed be more. Focusing on what truly defines our brand and stripping away the superfluous can create not just visibility but a deep, enduring connection with our audience. Making a difference hinges on knowing exactly what to say and how to say it to those who matter. #Marketing #Branding #Sustainability #LessIsMore