Marketing Beat’s Post

This time last year The Salmon Factor was in New York, collecting a Gold Effie Award for its work in the US, a distinction that no other Spanish agency had ever achieved before. For us it was a huge professional highlight and a reward for the work we had been carrying out for years in the North American country. Multiculturalism, as the axis of the winning campaign, is also part of The Salmon Factor's DNA and, without a doubt, a differential feature that has led us to develop consistent work beyond our borders in different latitudes and continents. Now, even more deeply and after these last twelve months, we continue to savor it as an important milestone that continues to be an extra motivation to continue working hard and very oriented towards other countries, where we have demonstrated our capabilities for years, never forgetting however the internal market of Spain, of course. Because of this, as experts in this area, it is a pleasure for The Salmon Factor to advise those who want to open or expand their business beyond Spanish borders and do not have the experience to reach countries like the United States, for instance. All our know-how allows us to accompany companies in their goal of internationalization, a process that is also carried out faster and with better economic options with a digital approach. For this reason, at The Salmon Factor we continue to celebrate the trust of our clients each and every day, the opportunities that the digital environment continues to provide us with and your attention throughout this time, as you witness our development as an entity after almost twelve years of life. Thank you so much!   Effie Worldwide  Juan Benítez Lucille Gratacós Colón Allison Knapp Womack Rodrigo De La Fuente #EFFIE #effie2023 #GoldEffieAward #advertising #seo #contentmarketing #effectiveness #multiculturalmarketing #EffieUS #Award #Digital #Marketing #Food #team #digitalmarketing #internationalmarketing https://lnkd.in/dXWGR-zi

I’ve had a few people ask how we delivered such a complex campaign in ‘The Meal’ for McDonald's this week, where we removed the iconic smile from Happy Meal boxes to communicate to children it’s okay not to be happy all the time. I wanted to share a few key reflections in case they’re useful. 📅 Get client teams bought in early. The idea was originally pitched to McDonald’s almost a year ago. Tireless work from Louise Page selling the idea internally meant that, when we were in a place to present the full campaign plan, we had a senior client team who was bought in and ‘would do anything they could to make this happen’. Which meant getting 2.5 million boxes into 1,500 restaurants, no mean feat. 👩🔧 Work with accountable people. The team I lead at Ready10 were incredibly diligent. From project management by Francesca Martin, media strategy work by Ayomide Omole, influencer outreach by Chloe Phillips, and some absolute media hounding by Sophie Donne, every team member knew their role and would go above and beyond to deliver - including a lot of hard graft over the weekend to get it over the line. ⚽ Pick the right ambassador. The news value of the campaign was clear, but sometimes you need a talking head to carry the campaign into broadcast. We got Rio Ferdinand on board early and, as he himself said, the campaign resonated strongly with his own experiences as a father. The segment with him on Good Morning Britain is testament to that. ⚡ Drop the egos. This idea came from Ready10. It was a PR-first idea. But with a true multi-channel campaign, you’re working with a network of agencies across creative, media, social and CRM to deliver each element of the campaign, including McDonald’s lead creative agency, Leo Burnett. We are exceptionally lucky that the team at Leo’s were incredibly collaborative and helped develop our original idea without attempting to hijack it. Collaboration wins.  #Integrated | #Marketing | #PR | #Talent | #MentalHealth | 

The IPA Effectiveness Awards have turned effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent and advances knowledge. Multiple gold winner Tom Roach shared his personal view with WARC on the huge value of the awards and showcases the top 20 most popular IPA cases on WARC since 2021 including: Cadbury, Baileys, McDonald's, Gordon's Gin, KFC, Guinness, Heineken, Heinz and Tango. Explore these case studies and more via the link below. #Marketing #BrandMarketing #MarketingEffectiveness

マクドナルド? Макдональдс? मैकडॉनल्ड्स? 맥도날드? McDonald’s? #GoodAdsMatter Over the course of decades and several rocky paths, McDonald’s has strutted its strut and come out victorious in every sense that a brand can. With about 40,000 outlets serving the happiest of meals to every corner of the world, today McDonald’s, a single word, has become a universal language in itself that many consider a warm hug after a long day. This ad, as candid, confident and endearing as any of McDonald’s ads, lets the world speak for the brand. Spanning across countries, it is vlogged to an upbeat track, gaining momentum until it reaches its crescendo– the ultimate joy of language and cultural barriers crumbling between strangers as they rejoice the one thing that unites them despite differences. “Customer is king,” they say. This ad only goes on to further cement McDonald’s’ reputation among the ultimate successes of the century– in terms of not only the brand’s marketing strategies but also its minimal yet unparalleled creative approach in advertising itself to the masses. We love to see good ads bringing the world together! What do you think about this ad? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟰𝟬𝟬𝗸 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲- https://lnkd.in/dg3JEGpK Country: Canada Brand: McDonald's Agency: Cossette 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #McDonalds #Branding #Marketing #Advertising #PurposeStudios #PursuePurpose

- KFC: Guys, how do we create a campaign that stands out after running the business for more than 70 years? 😱 - Brand expert: Hold my chicken bucket! 🍗 KFC Canada (Yum! Brands Subsidiary) new campaign! The ad's simplicity combined with its originality stands out. Telling a compelling story through everyday objects that connects with its target audience and reminds us of moments when we enjoyed their best-seller product with family and friends. What's your favorite campaign? 💡 (Link in the first comment below ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇ ⬇)

Standing out in the sea of sameness! In a business, standing out isn’t just an option; it's a necessity. This brings me to the concept of the 'Purple Cow' strategy, coined by Seth Godin. It's about being unique, about being that purple cow in a field of monochrome Holsteins. It's simple! Be extraordinary, be noticeable. In today's hyper-competitive market, your business needs to offer something different to capture attention and remain memorable. This could mean innovative products, unique customer experiences, or unconventional marketing strategies. This will break the mold of what's expected in your industry. Like how, even in a crowded market of soft drinks, Coca-Cola has managed to maintain its standout status. They created interactive experiences, connected with their audience on an emotional level, and thus, remained the purple cow in the industry. It's a lesson in not just being different, but being meaningfully different. It's about offering value in a way that no one else is. This is how it worked for Coco-cola👇 #marketingstrategy #marketingtips #businesstips

"Expect Crazy" Some excellent 2024 predictions in this bumper edition of 52INSIGHTS. Thanks to all of the brilliant contributors in our network (clients, colleagues, network and friends) who were kind enough to share their wisdom with us. #predictions #business #marketing #leadership #culture #sustainability #ai

#ADSSPOTLIGHT : Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand’s iconic glass bottle. Moving backwards and forwards through time in slow motion, they show the drinkers disregarding their beverage as they laugh and embrace an exuberant dog, a friend on the street or a newly arrived guest at a party. “’Spills’ showcases the magical moments of embrace when time can feel like it stops for a second, the drink is unknowingly tossed to one side and nothing else matters beyond the embrace,” Coca-Cola global vice president of creative strategy and content Islam ElDessouky said in a statement. “The campaign is the embodiment of our ‘Real Magic’ ethos at Coca-Cola, celebrating the unexpected but heartwarming moments of human connection.” What do you think about this AD? #PRAgency #PublicRelationsAgency #PublicRelationsFirm #PublicRelationsServices #PRTips #PublicRelationsTips #DigitalPR #Marketing #Communications #Advertising #AdvertisingAgency #Media #MediaRelations #NigeriaPublicRelations #PublicRelationsFirmInNigeria #publicrelationsfirminafrica