Oatly’s CEO says advertising will refocus on ‘substance’ Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice https://lnkd.in/eB7a4x3a
Marketing Week’s Post
More Relevant Posts
-
We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90 speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
To view or add a comment, sign in
-
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive https://lnkd.in/e_ud4hnd
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
marketingweek.com
To view or add a comment, sign in
-
What's been going on in the tech world this week? Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions https://lnkd.in/enfj8Egn
To view or add a comment, sign in
-
Who can you expect to meet at this year's Festival of Marketing? An opportunity to mix with marketers from renowned brands across FMCG, Tech & Telecoms, FinTech, Retail, Media & Entertainment, and beyond. Engage with a diverse audience, including senior marketers representing major brands, as you immerse yourself in a dynamic atmosphere of industry expertise and innovation Want to find out more? Head here: https://lnkd.in/gKeRPK6R #fom24
To view or add a comment, sign in
-
Warner Hotels names first CMO as it looks to ‘power its growth’ The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time https://lnkd.in/eY_GkpfJ
Warner Hotels names first CMO as it looks to ‘power its growth’
marketingweek.com
To view or add a comment, sign in
-
‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success Determined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive https://lnkd.in/eVuXFKU8
‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success
marketingweek.com
To view or add a comment, sign in
-
Channel 4 challenges brands to prioritise inclusive design with £1m diversity award The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all https://lnkd.in/g56DGqNj
Channel 4 challenges brands to prioritise inclusive design with £1m diversity award
marketingweek.com
To view or add a comment, sign in
-
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost ITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros https://lnkd.in/gbTE2rcF
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
marketingweek.com
To view or add a comment, sign in
-
Unilever boosts brand and marketing spend by €700m in first half Focusing on its 30 Power Brands enabled the FMCG giant to free up nearly €700m in extra brand and marketing investment to feed a “strong” innovation pipeline https://lnkd.in/gmiS2-Ji
Unilever boosts brand and marketing spend by €700m in first half
marketingweek.com
To view or add a comment, sign in
328,991 followers