Marken’s Post

#PatientEngagement : From Nice-to-Have to Must-Have at #ReutersPharma 2024 At #ReutersPharma 2024 in Barcelona, I had the opportunity to attend, with my colleagues, Marta Garcia Manrique and Alexandre Jaegly,   key discussions surrounding the crucial topic of #PatientEngagement. Key Takeaways : -> #Patientengagement is no longer a "nice-to-have" but a "must-have" for pharmaceutical companies. The industry is moving beyond simply checking a box to demonstrating the strategic value and commercial benefits of patient engagement initiatives. -> Measuring and proving the impact of #patientengagement efforts is essential. Companies need to establish clear metrics and frameworks to track the effectiveness of their programs and showcase their contribution to improved patient outcomes and business objectives. ->Building impactful #patientengagement capabilities requires a cross-functional approach. Collaboration between departments such as commercial, marketing, medical affairs, and R&D is crucial for developing and executing successful patient engagement strategies. Overall, #ReutersPharma 2024 reinforced the notion that #patientengagement is not just a buzzword but a critical component of the pharmaceutical industry's future success. By embracing patient-centricity, companies can build stronger relationships with patients, improve health outcomes, and drive business growth. #pharma #healthcare #patientcentricity #WeAreServier #MovedByYou

Explore the Latest Developments in Healthcare! 🔍 In this week's FMI Weekly Market Digest, we highlight pivotal moments in the healthcare sector that are driving innovation and collaboration. Join us as we explore innovative solutions and strategic partnerships that promise to enhance patient care and drive industry growth. Catalent Pharma Solutions FDA Pfizer Abbott News Credit: Contract Pharma ASH Clinical News Reuters #Abbott 👉 Watch the video for insights that matter! #Healthcare #MarketDigest #Innovation #PatientCare #HealthcareTrends

Navigating the complexities of pre-launch strategies in today's pharmaceutical landscape can be daunting. From deciphering evolving FDA regulations to truly understanding the patient experience, companies face a myriad of challenges. Are you struggling to: - Capture and translate the patient voice into actionable insights? - Align patient needs with commercialization goals and regulatory requirements? - Develop patient-centric pre-launch strategies that drive successful product launches? Join me at the TriunityCX roundtable at Reuters' Pharma & Patient 2024 in Boston to join the discussion: "Build Patient Centricity from the Start: Integrate the Patient Experience into Your Pre-launch Strategies." This interactive roundtable will feature expert insights and a collaborative challenge where we'll brainstorm solutions to common obstacles in implementing patient-centric pre-launch strategies. Date & Time: October 15th, 2024 | 2:30 PM Secure your spot today! Register here: https://bit.ly/3Z5hqk2 #ReutersPharma #PatientCentricity #PreLaunchStrategies #PatientAdvocacy #PatientExperience #PatientEngagement #HCPExperience #DrugDevelopment #TriunityCX #Pharma #LifeSciences #Biotech

Behind the Examining Room Door: A Consumer Guide for Navigating Healthcare https://a.co/d/eXAaw3R #healthcare #drugs #thetruth #consumerguide #BookBoost #booksie #booktok #BookTwitter #dannariani #infallable #pharmaceutical Are you getting the best drug for your medical condition? Are doctors infallible and totally unbiased when making important decisions for you, as a patient? Do drug representatives have an impact on healthcare providers’ decision making? You’ve probably often wondered what happens behind closed doors in doctors’ offices, how you’re really perceived by the healthcare community, and how drug selection actually works. Retired pharmaceutical market account manager Dan Mariani provides a fascinating view of how the healthcare system works. Described within are surprising behind-the-scenes machinations with detailed insights into how you, as a consumer, can make better choices to bolster your health. This honest, inside look at the pharmaceutical-doctor-academia medical triad at work reveals just how it affects the delivery of consumer care. How can we identify our best options when shopping for medical care? Can you really trust hospitals to provide optimal care? Are doctors totally treating cases without their self-interests in mind?

Mobile technology is changing how pharmaceutical companies interact with healthcare professionals and patients. As more customers become mobile-focused, it is essential to have a mobile engagement plan in place to enhance communication and boost engagement. #CustomerEngagement #MobileEngagement #Healthcare https://lnkd.in/g-DSKDYa

Reality… You Can Run from It, Face It, or Embrace It At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment. For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace. Visit our website to learn more - https://lnkd.in/eBZWsPt #REALITYRx #Pharma #PharmaMarketing #Reality #RRx #TheRightDose #Marketing #Communication #DynamicMarketing

Launching new products in the healthcare industry is more challenging than ever, especially with growing price pressures and the need to stand out in an increasingly competitive market. But these challenges also present unique opportunities! In our blog post below, we explore key strategies that can help healthcare companies overcome these hurdles and launch their products successfully. From enhancing your value proposition to navigating complex reimbursement landscapes, the article provides actionable insights into how companies can: 🔸Differentiate their offerings in a saturated market 🔸Address pricing and reimbursement challenges proactively 🔸Successfully launch new products despite market pressures Learn how to optimize your market access and tailor your messaging to what really matters for payers, providers, and patients. This is the insight every MedTech and pharmaceutical company needs to stay ahead. 🔗 Read the full article: https://lnkd.in/gdx5AEf4 Whether you’re preparing for a product launch or trying to navigate pricing pressures, this article provides a roadmap for success. #ProductLaunch #Healthcare #PricingStrategy #ValueProposition #MarketAccess #MedTech #Pharma

Equal access to medicines is one of the most pressing issues our generation must overcome. In response, we have built a B2B medicines marketplace powered by technology to enhance buyers purchasing power in Low- and Middle-Income countries while unlocking better economies of scale for sellers. By partnering with us, either as a procurer of medicines or as a pharma manufacturer, you can become part of the solution. Our business model automizes demand consolidation at an unprecedent scale on the buying end, leverages volume benefits for patients and healthcare providers, all the while expediting access to groundbreaking innovations by facilitating sustainable commercial approaches for pharmaceutical companies. Contact us to learn more about Axmed and join our platform at: https://lnkd.in/dZjC9NBd #MedicineAccess #B2BMarketplace #PharmaPartnerships #HealthTech #medicines

At Marken, we believe actions speak louder than words. With quality at the core of everything we do, we don't just talk about it, we make it happen for each of our clients and their patients.   We strive for excellence with each shipment and our experienced teams are readily equipped to handle any challenge, no matter the size - Collaborating seamlessly with both internal and external teams, we offer personalized, single-source solutions to safeguard and accelerate your pharmaceutical products from clinical to commercialization. Our global teams communicate clearly and efficiently to fully understand your requirements and expectations, including special handling instructions, to deliver an unmatched experience.   At the end of the day, we understand that there is a patient who relies on us and we will always go beyond to deliver what matters – anytime, anywhere.   Explore how our teams prioritize quality and customer service to ensure your time-sensitive shipments arrive on time and within specifications: https://lnkd.in/ePeZUbuY   #Marken #Quality #Healthcare #Logistics #Patients

In the current healthcare and pharmaceutical environment, the effectiveness of market access strategies is paramount to ensuring that innovative therapies are made available to the patients who need them. At eMAX Health, we are dedicated to providing comprehensive insights into the evolving landscape of pharmaceutical market access, specializing in reimbursement strategies, pricing models, and regulatory considerations. We invite you to join us as we explore the critical factors that drive successful market access initiatives. Go to emaxhealth.net to learn more. #Pharmaceutical #MarketAccess #Healthcare #eMAXHealth