Marcum LLP’s Post

We are thrilled to introduce John Cimba as our guest speaker for our upcoming virtual knowledge session for Owners, CEOs, and Managing Directors of Marketing Agencies in North America and Europe. John's impressive journey includes his role as the former CEO of GLC, where he successfully guided the company to a prosperous sale. He'll be sharing insights into scaling his agency from inception to a successful exit. John's expertise will focus on two crucial areas: effective agency marketing strategies and building high-performing teams that drive sustainable growth. #marketing #marketingstrategies #knowledgesharing #marketingleaders #agencysuccess #growthstrategies #knowledgesharing #marketingagency #team

Burford's Chief Marketing Officer Liz Bigham spoke with CFO Jordan Licht about what is important to CFOs in 2024. Watch below to learn more. #legalfinance #litigationfunding #BurfordCapital  

Balancing defined business objectives with a commitment to steady growth can be overwhelming, even for the most seasoned marketing professionals. In her recent CMO Alliance feature, Wesco’s Kim Warne highlights three best practices she relies on to help navigate transformational change: https://wes.co/3KAlpN4

What else are Friday mornings for? Join 7 other Hampshire business leaders every Friday morning for 8 weeks, starting 20th Oct 2023 at The Old Bond Store, Southampton, to get to work on a strategy to grow your brand. Here’s how it works (link in comments). #marketingstrategy #marketingtraining

Finding your North Star – Strategic Positioning for Professional Services Marketing and Business Development Success In a world characterised by continuous and rapid change, defining your firm’s position in the market and the value you bring is imperative to ensure long-term survival and success. Strategic positioning is your pathway to unlocking market prominence. Shining brighter than the competition will propel your firm into the stratosphere and make it something worth considering. Come and join Claire Mason, CEO and Founder with Alison Sharpe, Divisional Director both of Man Bites Dog at a PSMG LLP roundtable on Wednesday 27th March in London when we will explore Charting your course: Why strategic positioning matters. North Star: How to find your place in the market. Crafting a core narrative and associated messaging. Bringing your positioning to life for marketing and business development impact. For more information or to book a place please contact [email protected] Thanks to Theo Duerden and Jago Lock for help in pulling all of this together. #strategicpositioning #marketing #businessdevelopment #marketprominence

From finding the right talent to cultivating tenacity, Zach Kitschke shares the common challenges businesses may face in pursuit of building an in-house agency and how marketing leaders can overcome these to drive business growth. Check out the full article on Ad Age here: https://lnkd.in/ge7rrenD

After 20 years we are celebrating Spark and reflecting on what has contributed to our success. Two heads are better than one. Seems like a common-sense adage except when the accepted consulting framework is that each partner manages separate clients and owns those relationships. From the get-go, we chose to ignore this framework, not out of arrogance, but from a deeply felt, shared conviction that the guiding principle of our partnership was for each of us to feel we owned 100% of Spark, not 50% of the business. For the first 15 years of Spark as marketing strategy consultants, this principle guided the way we showed up for our clients and each other. Working together on every project allowed us to go further for our clients. We leveraged our different perspectives and approaches to explore more options and collect more information and in doing so provide more creative, effective solutions.  We abolished power plays and silos and maximized our own personal flexibility. If one of us was unavailable - the other was always up to speed. We have taken this same approach in building our Executive Coaching business over the last five years. While maintaining client confidentiality we push each other to think more creatively about how to help our clients achieve their goals.  Sometimes when you start a business where existing frameworks exist, it is tempting to adopt that framework as your starting point. For us, we have found greater fulfillment and success from asking ourselves what we really want. What you want personally, what do want for your partner, for clients and for the organisation overall. Together we crafted Spark and we feel so fortunate that we did. Once again proving that two heads really are better than one!  

Guided by integrity, fueled by passion: Discover our company's core values that shape our every move 🌟 #businessagency #strategicagency #marketingagency #businessexpansion #businessstrategy #strategyagency #businessgrowth #sgmarketing #sgbusinessnetwork #consultingagency #businessconsultant #sgconsultancy

Building a content machine for BD gain starts with finding the right approach to segmenting content and the promotion of it. Are you delivering the right mix of content that will truly resonate with your clients? Are you creating enough distinctive social channels to deliver to your audience exactly what they want? You may not need to create more content — you may just need better content. Absolute pleasure to share stage with the illustrious Sadie Baron. Many thanks to Passle for the opportunity to share insights with CMOs and directors across the legal industry.