The evolution of any industry, product, or business can't be forced. It requires a deep, meaningful, and organic transformation. Evolving is a long and somewhat spiritual journey that can be painful because it means losing a piece of yourself that no longer serves the purpose.
The Art of Carving Cameos in TorredelGreco has been an important economic resource for generations of families devoted to this ancient craftsmanship tradition. However, as with all family-owned businesses, the industry found itself stuck in old aesthetics, lack of creativity, and detached from the ever-evolving taste for luxury products.
When I moved to NYC in my early 20s, I was tired of hearing the typical comment, "Oh, Cameos? My grandma had one too!" I pledged to never hear that comment again by rethinking, reimagining, and revolutionizing the art of Cameos, which I sincerely loved and worshipped since my early teenage years.
It became a mantra and an obsession, and at times I thought I wasn’t capable to do what I set out to do; I came close to giving up; but I didn’t, thanks to the support of my talented partner Roberto Faraone Mennella and his always inspiring esthetics…..until I realized that among our clients were Spike Lee, Rihanna, Magic Johnson, Sarah Jessica Parker, Elton John, and many others whose grandmothers probably never had a Cameo.
Mission accomplished.
Ps: do not fear radical changes, they always offer new positive opportunities.
#Cameos #TorredelGreco #legacy #tradition #evolution #revolution #amedeo #kingofcameos #jewelry
Chief Executive Officer at Mana Products
5moThe location was great. The team was amazing!