Nordic #fashion, particularly in Finland, requires a transformative new direction 🌠 that aligns with sustainability, #creativity, and meaningful career paths for young designers, addressing the disconnect between their values and the current commercial fashion system.
A growing chasm exists between academia and the industry on how to best navigate #digitalization, #circulareconomy principles, and competition with fast fashion, all while tackling environmental and social problems.
Evie Kivi, Maria Ervast, Risto Kirjonen, and Eveliina Lehtisalo offer 3 solutions to these challenges:
1️⃣. 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐓𝐡𝐞 𝐖𝐚𝐲 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: Let go of elitism, materialism and hiearchy to create a shared vision that prioritizes collaboration, activism, and transparency, inspired by success stories from the creative ecosystem.
2️⃣. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐍𝐞𝐰 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥𝐬: Universities, cities and companies should set up new platforms to display and exchange different views, uniting the artistic, the industrial, the young, and the established.
3️⃣. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Integrate business and brand building skills into fashion education and provide more entrepreneurial support, including new funding instruments and partnerships. This will help elevate designers in the country they already live instead of forcing them to go work abroad.
Read full article 📰 https://lnkd.in/dQ_AAwhE
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Are you interested in shaping the future of the Nordic creative and experience economy? Join us for the "Hacking What's Next" hackathon on Friday, September 6, 2024, at Tekstin Talo. Help us design and build the first "What's Next Festival," a 2-day event in Summer 2025 in #Helsinki featuring over 100 experiences, 20 workshops, and 8 stages.
Pre-sign up via this link 🔗 https://lnkd.in/dnb_cMVM
Organized by New Nordic Way.
#NordicFashion #CreativeIndustry #Sustainability
Senior Director of Operations and Production Planning
7moAhhhh There is Jimmy P.