Mana Products’ Post

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝘁 #𝟭𝟮: 𝗞𝗼𝗼 - 𝗙𝗿𝗼𝗺 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘂𝗻𝗶𝗰𝗼𝗿𝗻 𝘁𝗼 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 #𝗞𝗼𝗼: Think of it as India’s version of #𝗧𝘄𝗶𝘁𝘁𝗲𝗿, where people share their thoughts in various Indian languages. But despite soaring to fame, Koo faced a funding crunch. What went wrong? Let’s dive in! 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗺𝗯𝗶𝘁𝗶𝗼𝗻𝘀: Koo wanted to be a global platform for expression and began expanding across 100 countries (and multiple languages) 𝗶𝗻 𝗼𝗻𝗲 𝗴𝗼. However, without adequate funds and a solid Product Strategy, global expansion remained a distant dream, leading to Koo’s downfall. 🏃♂️ 𝗠𝗮𝗿𝗮𝘁𝗵𝗼𝗻, 𝗡𝗼𝘁 𝗦𝗽𝗿𝗶𝗻𝘁: Remember, global expansion is not a sprint - it’s a marathon. Balancing ambition with practical execution is crucial. 𝗔𝘀 𝗽𝗲𝗿 𝗺𝗲, 𝘄𝗵𝗮𝘁 𝗞𝗼𝗼 𝗰𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗱𝗼𝗻𝗲 𝗯𝗲𝘁𝘁𝗲𝗿: 𝟭. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Understand what people want globally. Learn about different cultures and languages in a phased manner. 𝟮. 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗪𝗶𝗻𝘀: Customizing content for each region improves engagement. More importantly, local influencers matter - Koo could have localized better. 𝟯. 𝗔𝗱𝗮𝗽𝘁 𝘁𝗼 𝗥𝗲𝗴𝗶𝗼𝗻𝘀: Different markets demand different revenue models. Koo’s one-size-fits-all approach didn't work. Integrating local payment options would have helped. 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁, 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲, 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗹𝘆, 𝗮𝗻𝗱 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘂𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀. 𝗬𝗼𝘂𝗿 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀?: What else could Koo have done? Share your views 😊 #ProductManagement #ProductStrategy #SocialMedia #GlobalExpansion #StartupLessons

Sometimes marketing gets it wrong…. … eloquently demonstrated by the amazing Michael Burke Exhibit A #TikTok is a different space now. Voices are being heard and knowledge is being exchanged amongst users. Duh 🙄 right?! However, what is the message that’s being spread? #sociallistening It’s not in the best interest of your business to not understand the sentiment of consumers today. This is one of the spaces people are the most “authentic” online. 🍉 Don’t be #Starbucks Or #GameStop. #tiktokmarketing #tiktokads #socialmediaadvertising #socialemediamarketing

Ovilgy's insights point towards a resurgence of organic reach and creators taking centre stage, a trend further solidified by Meta's launch of their Indian creator marketplace. #OrganicReach #CreatorsCommunity #MetaLaunch #IndianCreators #SocialMediaTrends #ContentCreators #DigitalMarketingInsights #InfluencerMarketing #ContentStrategy #SocialMediaAnalysis

In just seven days, I successfully generated an impressive $33,000 in revenue. Through strategic planning, effective execution, and a dedicated approach, this achievement underscores the potential for substantial growth and success in a short timeframe on TikTok Shop. #tiktok #tiktokshop #salesboost #brandgrowth #productdevelopment #producthunting #research #letsconnectnow

🚀 Looking to skyrocket your #offsite retail media offering? Unlock Meta's Managed Partner API (MPA) in weeks with Zitcha. Learn how Zitcha enables retailers to unlock the power of Meta MPA and see how New Zealand retailer, Noel Leeming, drove success for Fisher & Paykel Haier with amazing results. Check out the full case study and learn more about the value of MPA and Zitcha's solution ➡ https://bit.ly/3xnKAPA

#TikTok has their shop section live for some users in the US. Placed between For You and Following feeds, you can't miss it. #Bloomberg called this "a never-ending scroll of "recommended" random products" including counterfeit Nike sweats for $2 and a bunch more. It would be interesting to see how eCom companies will navigate this with new ad placement options coming soon. We do not have it for any of our clients as of writing. this post. Excited to see what happens next .. #tiktok #tiktokmarketing #kalidfarhancp

[Maybe you've already known: TikTok Creative Center] As a Marketer and a non-TikTok user, I am so excited to discover "TikTok Creative Center", a website where we can track the latest trends, tools, as well as look for TikTok inspirations. The two biggest advantages of TCC are (according to me): 1. We can catch up with the trends quickly (which is critical to a marketer/creative), without scrolling on TikTok all the time/every day. 2. We can take it as proactive research, not passive content consumption (which is quite toxic to our brains, according to scientists). You can access the website here for more information: https://lnkd.in/gaYvMquJ This knowledge is quoted from a learning session between TikTok & Mondelēz International team in Vietnam in July 2023. Thank you & hope it helps. <3 #tiktok #trend #marketer #tiktokcreativecenter #mondelezinternational #mondelezkinhdo