MAKE UP FOR EVER’s Post

Virginie's Chanel followed the same shifted path as Louis Vuitton, Gucci, and others. Their designs are starting to lose that timeless elegance and are leaning towards a more budget-friendly aesthetic, all the while heavily targeting influencers. While Virginie learned a lot from Karl Lagerfeld, she may lack his innate creative spark. Relying too much on past styles can only go so far. Now, don't get me wrong, I understand the need for brands to adapt and expand their consumer base, but it's disheartening to witness Chanel's recent strategies seemingly prioritize influencers over maintaining their iconic status. They've hiked up their bag prices four times amidst a pandemic, supposedly to become more exclusive like Hermes. As someone who has always admired Chanel's chic and sophisticated aesthetic, it was a bummer to see the brand losing some of its charm, considering the legacy left behind by the only Karl Lagerfeld. Here's hoping this change brings back the craftsmanship, creativity, and authenticity that made us fall in love with Chanel in the first place.

Paris Fashion Week Kicks Off, Ooh là là! - What About Workplace Style? As models strut down Parisian runways, debuting the latest haute couture collections, it makes me think about workplace style and dress codes. While most jobs don't require the dramatic flair of high fashion, considerations around employee attire remain relevant. What is the purpose of workplace dress codes? Typically, to portray professionalism, comply with safety policies, and respect cultural/client expectations. But codes should also enable employees to feel comfortable and authentic. As we admire the diverse textures, colors, and shapes displayed at Paris Fashion Week, it's worth considering whether workplace attire rules keep up with society's evolving norms. Do you struggle with your workplace dress code, or does it fit your organization's brand and team environment? #parisfashionweek #dresscode #dresstoimpress #workfashion

Top Luxury Creator Directors Get Time Men's paris fashion week begins today. At the end of last year creative director Matthew Williams left GIVENCHY after 3 years. #pfw2024 Many in the industry questioned why his time at the brand was so short. Which started a wider question ' Do luxury's fashion creatives get enough time to succeed in the job?'. Luxury fashion's leading brands for the last 20 years have always given their creative directors many years to succeed. Interestingly the luxury brands with the longest serving creative directors are also the most valuable and successful luxury brands. Scientia est Potentia - Knowledge is Power #luxuryfashion #thefreshkid

Vogue World landed in London this year for the first time, a theatrical celebration of British fashion and culture. Kicking off London Fashion Week, it was an event curated by the influential Anna Wintour and Edward Enninful, the Editor-in-Chief of British Vogue.     As a brand experience agency with culture and emotion as our core values, what is the impact of Vogue World on culture, and how has Vogue strategically used this event to world-build its brand?    Vogue World transformed the Theatre Royal Drury Lane into an immersive experience similar to an opening night at a West End show, blending high fashion with entertainment and art. Throughout the night, the event featured captivating performances spanning opera, theatre, film, as well as contemporary pop and modern music. Iconic artists like FKA Twigs, Stormzy, and Annie Lennox performed alongside performers, creating a multi-sensory experience for attendees. The end of the evening was a runway show showcasing highlights from the autumn/winter 2023 collections.    As a brand experience agency, we see it's evident that events like Vogue World hold a unique appeal for brands. In recent times, we have witnessed an increasing trend where brands seek to connect with their audiences on a deeper, more emotional, and physically engaging level. Emotion is at the core of our agency's values, and we understand that emotions play a pivotal role in creating lasting brand impressions. Vogue World could be seen as an example of this trend as it merges fashion, culture, and entertainment into a singular immersive experience, tapping into categories popular with the audience being engaged.    By delivering an event of this degree, Vogue has positioned itself as a brand beyond fashion reporting. It has created a world that not only showcases the latest collections but also underscores the emotional and cultural resonance of fashion. Attendees are not just passive consumers; they become active participants in the brand's narrative. Vogue has used Vogue World as a powerful tool to world-build its brand, shaping it into a cultural benchmark.    Vogue World is evidence of the evolving landscape of brand experiences, where culture and emotion are dominant. However, it's important to find the right mix between being showy and creating moments that people will remember. While the event was exciting, it's crucial to make sure that the really special moments don't get overshadowed by all the glitz and glamour. #VogueWorld #Vogue #WorldBuilding #FashionWeek #BrandExperiences #LFW #Culture #Emotion

I had a beautiful moment with my 9 year old son on Friday evening as we watched The Devil Wears Prada on Netflix. As I am usually forced to watch animations of his choice, I suggested we watched something I was interested in, for a change (parents and carers I know you feel my struggle).   It took him a while to grasp what was going on but the look on his face when Andy received a makeover from Nigel was priceless! He literally shot up in his seat, eyes wide open and had the biggest smile on his face, as Andy confidently walked into the office, in slow motion. He looked over at my reaction, almost to get my approval on her head-to-toe Chanel look, I nodded in approval, and he has said “this film is fun” - he is so my son! It’s been 18 years since I initially watched it and it’s still such an iconic film, the one-liners are timeless. The film is just so relatable for anyone who has worked in the fashion industry, especially within the luxury sector.   I think it’s safe to say we have all worked with a Miranda Priestly at some point too!   What stood out to me the most was the lack of diversity in the film. Some may say it was a reflection of a corporate fashion HQ at that time, but has there really been a massive change since then? I’m talking about the overall HQ teams, decision makers, Senior HR, Senior Leadership teams in retail, right through to the shopfloor; it’s still very white. Don’t get me wrong, what Edward Enninful and his team did at British Vogue was monumental and there’s definitely more diversity on the runways and in editorials, but it can’t stop there.   Conversations are being had yes, but I personally haven't seen lots of action as a result of said conversations. I’ve seen a few images floating around on LinkedIn over the past few weeks of people within C-suite roles at some of the most recognisable luxury brands in the world and again, all very samey.   Sadly Diversity & Inclusion is still very much a “buzz word” for a lot of brands in my opinion (in and out of fashion) and when I think of the many organisations within the industry, nothing has really changed since Black square summer (summer 2020). Over the next few weeks I’ll be having some meaningful conversations with clients old and new, in the hope that we can really change not only the face of fashion but the mindset within in the luxury fashion sector all together (HQ to shopfloor). Feel reach to reach out to me if you are genuinely wanting to diversify your business or if you just want to have a conversation about starting points. It's so important to partner with recruiters who are genuinely committed to change and are proactively doing the work. We all have a duty to ensure we are doing our part. You can reach me on [email protected] "That’s all". #inclusiverecruitment #diversityandinclusion #fashionindustry #fashionbusiness #fashionrecruitmet

YSL Beauty switched to Insider. YSL Beauty is not only one of the best luxury beauty brands in the world, but they are also taking action to create a positive impact in the world. 🌍 Yves Saint Laurent released his first fragrance in 1964. Today this beauty brand is known for its iconic products. Beyond that, YSL Beauty is committed to ending intimate partner violence, protecting and restoring the environment, and reducing their use of natural resources by offering more sustainable products. At Insider, we’re #ProudToPartner with YSL Beauty as they rewrite the rules and change the future of beauty - and the world. 💫 #StrongerTogether #PoweredByInsider

Hermès has less than half the Instagram followers than Versace, yet 15x the revenue It could be that Hermès appeals to an older (and wealthier?) customer, less likely to be on social media 🤔 Also, Hermès products are as exquisite as they come, but their understated nature compared to Versace probably contributes to less attention online The big question is, which company presents the best career opportunities? Does Versace have the bigger audience that can be monetized better, or does Hermès have the opportunity to dramatically grow their online reach? #Hermès #Versace #LuxuryFashion #LuxuryBrands #FashionIndustry #CareerOpportunities #LuxuryCareers #HighFashion #LuxuryLifestyle #FashionProfessionals #LuxuryJobs #ExquisiteCraftsmanship #UnderstatedElegance #WealthyLifestyle #FashionRevenue #BrandComparison #BusinessOfFashion #FashionExecs #LuxuryMarket #FashionTrends #DesignerBrands #FashionCareer #LuxuryIndustry #FashionInsights #QuietLuxury

Casual video style for Casual Fridays! My Dear Corporate Friends, casual Fridays are the perfect opportunity to add a little variety to your work wardrobe. It's a chance to showcase your personal style and feel comfortable while doing so. Nowadays, many companies are open to the idea of casual wear in the workplace. So, why not take advantage of this opportunity and switch up your attire this Friday? Dressing down doesn't mean sacrificing professionalism - it's all about finding the right balance. So, go ahead and wear something that makes you feel confident and ready to take on the day. Don’t ever sacrifice your Image! I am wearing a perfect set- sweatshirt and sweatpants of my favorite color from Giorgio Armani Armani Exchange. I must say it’s the most beautiful and comfortable set I own 💖 Your style makes you look unique as I am adding my lovely Bulgari scarf and cute crossbody bag 💞to make it look casual but Elegant at the same time. I am curious to know, what would you like to wear on your casual Fridays? #imageconsultant #corporatefashion #corporateamerica #fashionblogger #fashion #styleinspiration #personalbranding #imagecoach #bvlgari #armani