Magnite’s Post

“Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast’s global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a FAST service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make free ad-supported streaming TV (FAST) more accessible”. https://lnkd.in/gvzUYBhe

With more consumers streaming their favourite shows on Netflix, Roku, and more, you have the opportunity to reach them with engaging and relevant ads. Microsoft Advertising can help you leverage exclusive partnerships, unique data signals, and a flexible tech stack to create and activate your video and CTV campaigns. Watch our webcast replay to learn more. #CTV #ctvadvertising #videoadvertising #MicrosoftAdvertising

When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6046uAeDC #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming

When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6044uNBSj #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming

When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6042R6dxG #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming

Paramount launches new CTV solution 'Conduit' for direct programmatic scalability and efficiency, directly integrating major programmatic platforms, giving buyers more direct access to its inventory. Paramount’s new connected TV ad tech update gives more programmatic controls to publishers with a new layer that manages auctions. #ctvadvertising #programmatic #adtech #publishers #connectedtv #adscholars

📺 CTV VS OTT 📺In the ever-expanding digital advertising world, CTV and OTT are the emerging players in the game. CTV advertising refers to programmatic advertising on various CTV settings (like Roku or Amazon Fire TV) through DSPs 📽️🎞️ OTT advertising refers to advertising on premium OTT streaming services (like YouTube or Hulu). Learn more about how your business can best utilize these advertising strategies in our just-released guide for marketers. 📲💻 To examine 🧐more closely what distinguishes the two different marketing strategies, check out our new guide. https://bit.ly/3OZBAoI #CTV #OTT #advertising

When your competition is only a click away, it is vital to provide a high-quality, uninterrupted viewing experience. Learn how Broadcasters deliver personalised ads at a massive scale with SAS 360 Match on AWS: http://2.sas.com/6049uARQ7 #avod #hvod #ott #addressabletv #adtech #FAST #advertising #streaming

Confused by CTV advertising lingo? We've got your cheat sheet 📝 Our latest blog breaks down the essential CTV terms you need to know. From AVOD and SSAI to viewability rates and currency, we cover it all in this complete guide to CTV advertising terminology. Level up your CTV knowledge and unlock smarter targeting strategies with this comprehensive glossary. Click below to navigate the maze of industry acronyms and jargon like a pro! 👇 https://bit.ly/3SJAEIS #CTV #streaming #advertising #digitalmarketing