Magnite’s Post

What does single-ply toilet paper 🧻 have to do with programmatic advertising? If you were at AdExchanger Programmatic I/O conference last week in Vegas, you know. As you can tell from the photos, I had a blast talking with Allison Schiff about Kroll and the Association of National Advertisers Programmatic Transparency Study. #PROGIO #programmatic #digitaladvertising

MFAs have been a growing concern for the ad industry, with ad dollars being used on low-quality placements in programmatic buying. That's why Basis DSP partnered with Jounce Media to automatically prevent ads from being served on these sites. Read more about how this works in #AdAge today: https://ow.ly/Jvxg30syo0T #Adtech #MFAs #DigitalAdvertising

MFAs have been a growing concern for the ad industry, with ad dollars being used on low-quality placements in programmatic buying. That's why Basis DSP partnered with Jounce Media to automatically prevent ads from being served on these sites. Read more about how this works in #AdAge today: http://ow.ly/hLH01050RfV #Adtech #MFAs #DigitalAdvertising

MFAs have been a growing concern for the ad industry, with ad dollars being used on low-quality placements in programmatic buying. That's why Basis DSP partnered with Jounce Media to automatically prevent ads from being served on these sites. Read more about how this works in #AdAge today: http://ow.ly/hLH01050RfV #Adtech #MFAs #DigitalAdvertising

MFAs have been a growing concern for the ad industry, with ad dollars being used on low-quality placements in programmatic buying. That's why Basis DSP partnered with Jounce Media to automatically prevent ads from being served on these sites. Read more about how this works in #AdAge today: http://ow.ly/hLH01050RfV #Adtech #MFAs #DigitalAdvertising

"Where do you see the future of programmatic advertising and what are its pros and cons", asks Sairam Ranganathan from Wavemaker as he concludes the session. #adtechIN #adtech2024

MFAs have been a growing concern for the ad industry, with ad dollars being used on low-quality placements in programmatic buying. That's why Basis DSP partnered with Jounce Media to automatically prevent ads from being served on these sites. Read more about how this works in #AdAge today: http://ow.ly/hLH01050RfV #Adtech #MFAs #DigitalAdvertising

Scrutiny on the duopoly has increased....'grade their own homework', 'too black-box', 'manipulate bottom funnel'. Often it's a variation on advertisers falling for something they shouldn't (and to be sure, auction manipulation for one example is bad for advertisers, no two ways about that) But....maybe advertisers know something others don't? Maybe wresting share away from the duopoly & increasing choice lies less in convincing advertisers something untoward is happening, and more on improving the efficacy of other ad outlets. Across an annualized 5 billion in ad spend....from Oct '22 to Oct '23 overall media spend decreased an avg 11%. Simultaneously, allocation to the duopoly increased 20%, up to 64% share-of-wallet. Not only did incrementality adjusted cost-pers decrease 17% YoY which might be anticipated with less spend, but incremental ad driven orders jumped by 21% YoY. Less spend & greater concentration equated to greater (incrementality adjudicated) efficiency & scale.😬 #incrementality #MMM #attribution #dontshootthemessenger