Magnite’s Post

Important and cool announcement, worth the 3 min read! Dive into some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming. Leadership in the supply space is a lot more than just being pipes!

Deals are the primary way programmatic streaming TV is transacted and our next #indexexplains video provides you with an understanding of the nuances of creating a programmatic deal that can help meet your KPIS. Watch Lindsey Kurland, VP of buyer demand at Index Exchange as she shares everything media buyers need to know about creating effective deals in streaming TV. https://lnkd.in/eJSwh4rn

🎥 New on #IndexExplains: Learn how to create effective programmatic deals in #streamingTV with Lindsey (Bridgham) Kurland, VP of buyer demand at Index Exchange. As deals are the primary method of transacting #programmatic streaming TV, understanding the nuances of deal creation is crucial to meeting your KPIs. Watch Now: https://lnkd.in/gwp_ySTP

Looking to strengthen your programmatic monetisation strategy in the growing streaming TV market? By implementing industry standards like OpenRTB 2.6 and new addressability solutions like Unified ID 2.0, you can unlock more ad revenue while enhancing the viewer experience. Companies like AMC Networks and Philo have already seen the impact. Check out five ways you can position your business for success in 2024 and beyond: https://lnkd.in/gfjXAm-a #StreamingTV #CTV #Programmatic

As more consumers shift away from traditional linear viewing and towards streaming video subscriptions, the challenge today lies in meeting ever-evolving audience expectations: 💡 lean-back experiences at high quality, 💡 compelling price points , and 💡 tailored advertising content and recommendations. In this thought-provoking article, Daniel G., VP of Product & Partnerships at Edgio, shows us how content providers can embrace forward-thinking technology partnerships to simplify a fragmented landscape and drive profits to stay ahead of the curve. Read Daniel's insights here: https://lnkd.in/gAvsz5MM and share your thoughts. For more such information, please follow our page and subscribe to OTTVerse (https://lnkd.in/g9Bejrg) #ott #streaming #videostreaming #ottverse Molly Cole

Looking to optimize your streaming TV monetization? Index Exchange's Tyler Taylor has you covered—check out six ways that you can unlock more ad revenue while enhancing the viewer experience.

As we see more transparency around streaming viewership, advertisers are eager to invest more in the space, as they've grown used to the ample demographic stats surrounding linear TV. Yet something to remember is that just knowing how many people are watching a show isn't enough: you need to consider who you're reaching. Experts suggest this could serve as an opportunity for Connected TV to evolve beyond the linear model, allowing for more personalized ad content for streaming. #MarketingStrategy #ConnectedTV #Streaming

Are you looking to strengthen your programmatic monetisation strategy in the growing streaming TV market? By implementing industry standards like OpenRTB 2.6 and new addressability solutions like Unified ID 2.0, you can unlock more ad revenue while enhancing the viewer experience. Companies like AMC Networks and Philo have already seen the impact. Check out five ways you can position your business for success in 2024 and beyond: #programmatic #streamingtv #addressability #openrtb2.6 https://lnkd.in/eMqraebp

J.D. Power recently released its #Technology, #Media, and #Telecom #Intelligence Report, revealing that streaming brands, like Paramount , Hulu, Netflix, and AppleTV, are outpacing traditional #cable and #satellite providers when it comes to #customerloyalty. Our SVP of Client Strategy, John Sevec reviews how #streaming brands are developing hit shows through the #competitiveadvantage of #audienceinsights. https://lnkd.in/eX96sFcN