It's been 2 years since our visit to the EUROBIKE Show in '22, a turning point that led us to dive headfirst into #MicroMobility and brand our company as Magic Lane. We swiftly pivoted to align our products with micro-mobility optimised solutions, focusing on E-bikes, S-pedelecs optimised, cargo bike fleet management, and ride-sharing solutions for two/three-wheelers and bikes.
Back then, our industry knowledge was limited, but we observed the market leaders like Shimano, Bosch, MAHLE, Brose E-Bike, Yamaha, Porsche eBike Performance and innovative digital platforms like komoot, Bikemap, AllTrails, and Strava shaping the digital bike experience landscape.
Little did we know that the industry was heading towards a period of consolidation, leading to a transformative phase for many brands and component manufacturers.
This year, notable brands such as Pinion GmbH and ZF Group have caught our attention, but it's Bosch eBike Systems that truly stands out. Kudos to Claus Fleischer and his team for pioneering a "digital-only" approach at their booth, setting the bar high in this market.
For Magic Lane, the future looks promising as we aim to bridge the gap with Bosch eBike Systems and their challengers in this market to revolutionise the entire bike experience through digitalisation. The road ahead is filled with opportunities to innovate and digitise and we are excited to embark on this journey towards a more connected and seamless (e-) biking experience!
#iot #locationintelligence #maps #navigation #ebike