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With so many beauty brands debuting every year, standing out is a tricky task, especially as consumers have become more savvy about what they’re looking for in a beauty brand. In an interview with Erin Cabrey for Morning Brew Maesa CEO Piyush Jain shares how the company finds success in mass. #beautyindustry #beautybusiness #beautyincubator #morningbrew #maesamagic #affordableluxury #beautybrands https://lnkd.in/e5TxDKWq

"A brand which is incapable of defining itself will see sales decline...a clear brand identity is vital." What are the factors which can impact a household name beauty brand and lead to a loss of consumer connection? From the rise of masstige to the inevitable casualties that come with the burst of a burgeoning industry bubble, Nick shared his insights with Kirsty Doolan of CosmeticsDesign. #brandidentity #beautyindustry #beautybusiness

There is a trend called Product Miniaturization in the Beauty Industry. It is making bite-sized versions of products. This gives consumers the leverage of trying out new brands. Fenty Beauty, Rihanna’s beauty brand, has made hundreds of millions of dollars their Minis Collection since its launch. From every indication, this is a trend that will continue through the next few years. #beautyindustry #beautybusiness #beautybusinessconsultant #beautybusinessexpert

"In beauty, prestige may be at its peak." I don't agree with this statement, as long as prestige brands are able to bring compelling value-for-money to the beauty market. This means being selective and consistent in every aspect of the consumer experience. It starts with offering innovative products with strong efficicacy credentials. The same goes for retail: "no matter where a brand is selling, it should have a distinct reason for doing so", as is rightly said in this article. Prestige brands playing the long game should always prioritize the selectivity of their retailers rather than chasing volumes. #prestigebeauty #selectivity #valueformoney #innovation

✨ Elevate Your Beauty Routine with Latina-Owned Brands! 💄🌟 Discovering incredible beauty brands led by Latina entrepreneurs has been a game-changer for me. 💃🏽 Check out this curated list of 9 Latina-owned retail beauty brands that deserve your support. 🛍️🔥 #LatinaOwned #BeautyEmpowerment #SupportLocal #TheTease #BeautyInDiversity The Tease #womenowned #ReadTheTease

In an era marked by evolving consumer preferences and a surge in digital engagement, heritage beauty brands are navigating the ever-changing landscape with finesse, captivating new audiences while staying true to their timeless appeal. Delve into the factors contributing to their continued success in attracting and retaining customers in our latest blog 👇 #branding #beauty #cosmetics #skincare #innovation #heritagebrands #customerloyalty #newstrategies #brandhistory

Here are the five key takeaways from BeautyMatter’s FUTURE50 panel discussion on the future of fragrance, featuring Bettina O'Neill, SVP Business Development, Merchandising & Wholesale at Scentbird, Zhaoran Meng 孟昭然, Founder and CEO at DOCUMENTS, and Harry Richards, Investment Director at Manzanita Capital. 🌟 Fragrance is one of the most nuanced categories in beauty. It’s heavily reliant on storytelling and marketing. Customers replenish slowly, compared to other categories. Fragrance brands have historically not scaled quickly, but we’ve seen some massive exists recently. Still, we haven’t seen a lot of investors playing in this space, at least at an early stage. 🌟 Over the last twenty years, we’ve seen an explosion in the niche fragrance category. The way that customers interact with fragrance has also shifted dramatically. Most offerings are unisex. Eau de parfum is the format of choice. Powder and solid perfumes are big, which speaks to shifting consumer preferences. Today, people have a scent wardrobe, wearing different fragrances for different occasions, moods, and time of year. 🌟 Millennial and Gen Z consumers love fragrances of the gourmand, vanilla, cherry, apricot, and peach variety. What’s more interesting is that consumers often own a collection of scents that shift from one end of the spectrum to the other, from lightweight skin scents to punchy ouds. Today’s consumers don’t have a signature scent; they want options. 🌟 Distribution is the biggest hurdle to climb when it comes to scaling a fragrance brand. Brands need a partnership with Sephora or Ulta to get the distribution that they need to build a $100 million brand, which often makes things move more slowly. It also takes a lot of the control out of the brand’s hands — and a huge chunk of the brand’s margins, too. 🌟 What are investors looking for in a fragrance brand? Product, team, and great founder are very important. Brands also need a clear point of differentiation, a reason for people to buy into your brand universe and product. Investors are also looking for brands that have the ability to keep customers coming back again and again, whether that’s through more offerings or body care products. #fragrance #nichefragrance #beautyretail #investment #chinamarket #beautymatter #FUTURE50

Beauty Shifts: The changing faces of beauty brand design In the world of beauty there is more choice than ever before. But we, as consumers, are also more educated and more empowered to be selective about what works for us. Brands are rapidly evolving and polarising in an effort to capture the attention of discerning shoppers and carve out their own distinct space in the market. The change is happening fast and the rapidly emerging themes create fresh challenges for brand owners. But which trends present genuine opportunities and which are likely to be passing fads? In our latest report, Bloom Strategy Director Eftihia Spyropoulou unpacks the eight themes that are changing the face of beauty and how brands are capitalising in authentic ways. Interested in the full report? Contact: [email protected] #beautytrends #designtrends #branddesign #beautyindustry #cosmetics #haircare #skincare #designinspiration #brandingagency #personalcare

How many have heard of Chinese beauty brand Kans? If not read on, for how the brand topped all beauty brands, quadrupling L'Oréal's GMV (gross merchandise value), on Douyin's e-commerce channel in January. From dark horse to 2024's leader - just a sign of how quickly China's beauty market shifts. Great story by Lisa N. for Jing Daily