Maesa’s Post

Beauty is officially in its #science era, and we're here for it. The days of relying on celebrities and influencers for beauty advice are behind us. Instead, both investors and consumers are prioritizing products endorsed by medical experts and grounded in clinical research. This paradigm shift is highlighted by the recent acquisitions of beauty's most well-known physician-formulated skincare brands, Dr. Dennis Gross Skincare and Dr. Barbara Sturm. The successful exits serve as a testament to the growing preference for science-driven products across the industry, a movement that extends beyond just skincare. Makeup brands are also adopting this approach, with brands like Westman Atelier and Tower 28 Beauty, Inc. becoming household staples for their seamless use of skincare properties in their cosmetic products. The trend gained even more momentum with the highly anticipated re-launch of Dr. Idriss (formerly Pillowtalk Derm) at Sephora. After 1.5 years of building credibility on TikTok, NYC dermatologist Dr. Shereene Idriss's 800,000 followers took their support offline, marking a pivotal shift in consumer purchasing preferences. While many globally renowned brands make their debut in the U.S. market (e.g., Singapore's ALLIES OF SKIN and Australia's Naked Sundays SPF) domestic brands respond to heightened consumer demand by expanding their retail footprint (e.g., The Outset, ZitSticka™, Curology, and more). It's clear that science-backed beauty is not just a passing trend — it's here to stay. ✨ Ready to dive deeper into this quarter in CPG? Check out our full Quarterly Consumer Review and comprehensive fundraising index for more trends and equity raises in beauty, food & beverage, apparel, wellness, and beyond. Keep reading here: https://bit.ly/3xmjzvZ

In the Health and Beauty vertical, the business units are active throughout a large part of the value chain. This promotes knowledge-sharing and synergies, which has contributed to the vertical’s strong growth. Read more in the second instalment of our Business area insights, where Åsa Murphy, Investment Director in the Trade business area, explains how the vertical has become a leading health and beauty player in the Nordics. Our Business area insights is a series of deep dives into value enhancing activities at Storskogen.

📈Q1 results have been announced, so what’s happening in the market? IRIS Ventures insights below👇🏼 As we navigate through 2024, the beauty industry is not just about aesthetics anymore; it's about wellness and innovation. Unilever Beauty and Wellbeing division leads the way with an impressive 7.2% growth in Q1, highlighting a significant shift from last year's 3.1%. 🇪🇺Over in Europe, Beiersdorf has achieved a striking 20% sales increase in Germany alone, signalling robust regional demand. The story of strong growth in Europe sales is mirrored across major beauty conglomerates, relying on Europe now that Asia is recovering at a slower rate from the pandemic than expected. Diving deeper,🔬science-driven #skincare is experiencing explosive growth, signalled by L'Oréal dermatological brands like La Roche-Posay and CeraVe, which have grown by 21.9% thanks to strong medical endorsements. This robust performance underscores the rising consumer trust in scientifically-backed skincare solutions. In fragrances, the narrative is about luxury and growth. With💄Kering Beauté's latest acquisition of Creed which is projected to reach €300M in sales by next year, the focus on high-end markets, is more strategic than ever. The high-end segment constitutes about 15% of the market and prestige lines are anticipated to grow between 3%-5% within the next three to five years. But it’s not just about external beauty. The shift towards #beautyfromwithin and health-conscious choices is evident across various sectors, from pet food to ☕ready-to-drink coffee, emphasising organic and scientifically supported options. Meanwhile, Nestlé has reported a 6% decline in sales for Q1, attributing this downturn to currency fluctuations and a reduced demand in North America for its 🍕frozen pizza and snack products. This scenario underscores the presence of more health-conscious consumers whose preferences are shifting towards healthier options or plant-based products. This robust evolution of the market signals a new era in consumer goods, one that values comprehensive well-being choices. As we move deeper into the year, a proactive approach is required to understanding consumer expectations in an increasingly interconnected world. Examples of it are some of our brands relevant in the space: Olistic, mammaly | B Corp & Biomel Gut Health ✨ #BeautyIndustry #Wellness #Innovation #MarketTrends #irisinsights

🚀 Grateful for the opportunity to lead this work with Dr. Scholl's! Our case study explores how we assisted them in expanding their brand footprint beyond First Aid and Footcare using insights from Kantar's ConceptEvaluate and PackEvaluate on Kantar Marketplace. Explore how our agile solutions empower clients to make informed innovation decisions. #MarketResearch #BrandExpansion #ConsumerGoods #Innovation #CaseStudy

Yogi in the news! This past week, Yogi worked with Bloomberg to evaluate the skin-care space, comparing products from The Estée Lauder Companies Inc. and L'Oréal. Yogi uncovered that of the two company's 50 highest rated skin-care products, 40 were sold by L'Oréal. Read the article below and click the link in the comments to subscribe to the Yogi InsightsWire and get deep reviews and ratings insights in your inbox!

"Natural cosmetics in challenging times - what does the future look like?" Our Director Brand & Communications Meera Ullal discussed this topic with industry expert Elfriede Dambacher - Naturkosmetik Konzepte, Lisa Brommenschenkel - Member of the Executive Board Brommenschenkel GmbH and Dr. Susanne Eichholz-Klein - Head of Market Insights, IFH KÖLN Cologne at the BIOFACH / VIVANESS Conference as part of the international #tradefair for natural cosmetics. In times when #sustainability is topic number one of conversation, the role of retail and the #beautyindustry as a whole is changing. Ideas and strategies are needed, challenges have to be mastered. For Dr. Hauschka, one thing is certain: as pioneers of #naturalcosmetics, we have been committed to uncompromising #quality and the consistent avoidance of synthetic ingredients since 1967. And we will continue to offer our users this reliability in the future. In cooperation with retailers, these are the key issues for the coming years: ◼ Customer centricity: offering orientation and reducing complexity through clear brand profiles, significant certificates and curated product ranges. ◼ Edutainment: Creating transparency regarding the value chain and building product range expertise through accessible information formats for sellers and users. ◼ Omni-channel: Ensuring a seamless customer journey across the various channels. ◼ Live experiences: offer special presentations, individual advice and personalized product recommendations in retail. Face to face. What did you learn when visiting the VIVANESS #conference?