Madhive’s Post

CTV’s growth in reach and audience make it an ideal channel for marketers who want their campaigns to be impactful. Learn why programmatic ad buying is expected to continue making CTV the perfect performance marketing opportunity. This article is sponsored by MNTN: https://bit.ly/48LCygN  #CTV #programmatic #advertising 

Discover how Simpli.fi’s Programmatic Guaranteed CTV revolutionizes digital advertising amidst the upcoming political season. Secure premium ad inventory on platforms like Disney , Hulu, and more, sidestepping inventory scarcity and price fluctuations. This solution ensures targeted audience reach with demographic precision, enhancing campaign ROI. Simpli.fi’s streamlined process and client support ensure seamless campaign management. Embrace Programmatic Guaranteed CTV for certainty and efficiency in your advertising strategy during high-demand periods. Hit me up in the DMs to see if this service would benefit you & your business goals! #simplifi

In the fast-paced advertising landscape, the terms OTT and CTV are frequently used interchangeably, creating potential confusion. However, precision in understanding these terms is pivotal. This knowledge will empower you to strategically target your audience, optimize campaigns, and successfully achieve your advertising objectives. As the industry evolves, being cognizant of these distinctions becomes increasingly crucial for advertisers aiming to navigate and capitalize on the dynamic digital advertising landscape.

CTV as a2024 Trend? More like a 2024 & Beyond Trend.

CTV and Retail Media: How They Are Working Together to Drive Results for Brands Tuesday, October 17 | 11:20–11:50AM EDT | The Screening Room With CTV ad spend projected to reach $25 billion this year, it is the fastest-growing video platform. Retail Media Networks increasingly intertwine with CTV, presenting a tremendous and growing opportunity for advertisers. In this discussion, you’ll see how marketers are using CTV to create a unified campaign that offers increased scale, engagement, precision and a premium environment on the biggest screen in the home. https://lnkd.in/eFEVw7Dc

From our blog via Katie Burwell: "We can’t keep infighting and expect to win. We can’t continue dividing clients’ opinions on OOH and expect to grow the channel. More brands buying into more place-based media will unlock audience buying and grow revenue for our industry. The little guy isn’t going to steal all the cake. Place-based OOH simply sets a bigger table for the entire industry.” https://lnkd.in/dknTn4cQ

Looking for a cost-effective way to amplify your brand's reach? With ZTV's competitive pricing, you can wave goodbye to the hefty costs of traditional TV and CTV advertising. At Titan Marketing, we understand the need for precise targeting and measured results. That's exactly what ZTV offers: ✅ Budget-friendly solutions comparable to linear and more affordable than typical CTV. ✅ Support for a diverse range of campaign objectives, whether online or offline, complete with comprehensive attribution. ✅ Unmatched precision and control over zoned cable and other linear advertising options. Experience the power of precision with ZTV, brought to you by Titan Marketing Group. Expand your horizons and become a business Titan! #Marketing #ZTV #Titanmarketing

OOH: Seeing Beyond the Crystal Ball Sapphire Media dives into the future of Out-of-Home advertising with insights from media experts around the world. OOH's Staying Power: It's one of the few mediums thriving in a changing media landscape. Offers massive "broadcast ability," reaching a wide audience. Even during lockdowns, OOH remained a powerful platform for social messaging. The Evolving Audience: Work habits, social activities, and transportation will likely shift. But overall "out-of-home" time may not decrease drastically. We'll need to adapt to new audience patterns and behaviors. Trends in Phases: Short-term "cocooning" phase followed by a gradual return to normalcy. We may have accelerated existing trends, not created entirely new ones. Let's focus on adapting, not panicking, and leverage OOH's power responsibly. The Takeaway? OOH is here to stay, and Sapphire Media is ready to help you navigate the future of Out-of-Home advertising. #OOHadvertising #FutureofMedia #SapphireMedia

CTV advertising emerges as a highly efficient method for targeting consumers on a household level during their peak engagement moments. The surge in CTV consumption, accelerated by the COVID-19 pandemic, is evident. Among U.S. marketers allocating digital video budgets, 60% are set to redirect advertising funds from linear TV to CTV and OTT in the current year.* At Ameribase Digital, we offer marketers unparalleled coverage for their CTV campaigns, connecting with 180 million CTV households and 240 million individuals in the U.S. Our CTV IDs can seamlessly integrate into your preferred platform, delivered in your chosen language for a swift and hassle-free integration process. #ctvadvertising #digitalamarketing #advertisingandmarketing

TV once controlled the ad world, but those days are fading— fast. Digital ad spend is skyrocketing, projected to grow by 10.7% in 2023 alone — nearly doubling the growth rate of overall ad spend. And one channel is completely dominating: retail media, projected to reach $82 billion (19% of total ad spend) in the next 5 years alone.   Why the rise? Retail media engages consumers at the most influential moment — when they're actively shopping across websites, apps, social platforms, and physical stores. As a digitally-driven channel, its measurability allows brands to track sales impact precisely, ensuring ad dollars deliver ROI. Retail media is transforming retailers into media publishers, monetizing audiences and data. And more brands are starting to take notice. Retail giants like Amazon and Walmart have opened their media ecosystems to any advertiser, not just retailers. So non-endemic brands can now capitalize on this shopping audience in a variety of creative ways. The rapid growth of retail media can't be ignored. Brands that integrate it now will gain a critical competitive advantage. What's your biggest question or concern when it comes to retail media? Drop us a follow for more marketing industry insights and stats like this.